Digital Edition/Magazine Ad Specifications

Standard Specs – GTxcel Platform

Engage in a fresh and modern user experience with GTxcel’s digital edition platform! With GTxcel, not only can you enjoy reading on your desktop at home or work, but you can also read your digital edition while on the go in an easy, legible format. Let’s break down the available formats for each digital edition:

  • Page view: This is the digital replica of your print magazine. You can flip through this view just like you would a digital book, viewing in either a 1-page or 2-page format. You can zoom in and out of the digital edition to decide the best preferred experience.
  • Reading view: This is the HTML-based mobile optimized view of your magazine. Articles are repurposed in HTML, and allow for easy scrolling on any device, whether it be your desktop, tablet or phone. Due to the modernized user experience provided, the reading view is the default view when you first access your digital edition.

You can flip between either view of your digital edition magazine by clicking on the “Page view” or “Reading view” button in the toolbar.

 

Why advertise in a digital edition?

  • Include ads on an HTML 5 and mobile responsive platform.
  • Link your ad to the landing page of your choice.
  • Interact with viewers to facilitate the buying process.
  • Generate an immediate response from customers.
  • Members and readers receive each issue via email, and each new issue is posted on the association’s website.
  • Maintain your ad presence on a digital issue for readers to return and reference at any time through the issue library.

What are the general specifications?

  • Advertiser supplies the ad, or Naylor can create your ad (for a $50 fee).
  • Check out this page for ad templates you can use to create an ad for the GTxcel platform.
    • Click here to download the zip folder of ad templates.
  • Any supplied bitmap, vector, or PDF artwork must be 72 dpi
  • Animated GIFs are accepted on the leaderboard and rectangle positions in the GTxcel page view. However, please be aware that GIFs are compressed and may be viewed at slightly lower resolution.
  • Minimum of 18 pt font size (depending on font style) is recommended for legibility purposes when viewing digital editions.
  • Ad server tags and URL click trackers are accepted.
  • Advertiser supplies URL ad should link to. Email addresses can be used as a URL/Web link.

Due to changes in online advertising standards, we no longer accept Flash-based (.SWF) ads.

Scroll down for a list of individual ad position specifications by publication type.

 

Click here for a live sample of a digital magazine/directory.

 

Digital Magazine, Directory & Guide Standard Sizes – GTxcel Platform


 

Leaderboard

  • 728 x 90 pixels @72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated), Javascript tag (must work in iFrame)
  • Leaderboard ads appear on screen at all times in both the Reading and Page views.
  • The Leaderboard can be purchased on a per-issue basis and will be a single ad for the entire replica issue.
  • Corresponding Nxtbook size: Digital Edition Leaderboard

Rectangle

  • 300 x 250 pixels @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated), Javascript tag (must work in iFrame)
  • Rectangle ads appear at the bottom of the table of contents. The ad is on screen at all times in both the Reading and Page views.
  • The Rectangle can be purchased on a per-issue basis.
  • Corresponding NxtBook size: Digital Edition Skyscraper

Mobile Table of Contents (TOC) banner – Reading view (click on “Contents” in the top right to see example)

  • 320 x 50 pixels @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static), Javascript tag (must work in iFrame)
  • On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading view. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view.
  • The top mobile banner appears after the 1st article. The second mobile banner appears after the 6th article.
  • Corresponding NxtBook size: Toolbar

In-Magazine Digital Options

Medium Digital Insert (1/2 Page)

  • 8.375 x 4.583 inches @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static)
  • Digital insert ads can be placed between any article pages in the Reading view, or placed at the back of the digital magazine.
  • Comparable NxtBook size: Digital Edition Insert/Outsert

Large Digital Insert (2/3 Page)

  • 8.375 x 6.333 inches @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static)
  • Digital insert ads can be placed between any article pages in the Reading view, or placed at the back of the digital magazine.
  • Comparable NxtBook size: Digital Edition Insert/Outsert

HTML5 Ad

  • Variable sizes
  • Creative accepted: HTML file. All referenced assets (images) should be included for offline viewing.
    • Click here to download the zip folder of ad templates.
  • The HTML5 ad is responsive across all devices and is variable in terms of content provided. It can include text, images, hyperlinks and video, but must be supplied in a zipped HTML format. HTML5 ads can be placed between any article pages on the HTML version of the digital magazine.
  • Important Note: due to the complexity of this ad type, HTML5 must be provided in full and cannot be created by Naylor.
  • Comparable Nxtbook size: None. This is a new offering.

Digital Video Sponsorship

  • Creative accepted: MP4, MOV, FLV, or embed code from video-hosting sites like YouTube or Vimeo.
    • MP4, MOV, and FLV video files have a max file size of 100 MB.
    • Site-hosted embedded videos have no file size restriction.
  • 50 to 70 words are allowed for a video summary. In addition, a 7 to 10-word call to action hyperlinked a hyperlink to the webpage or online file of your choice  may be included.
  • The video sponsorship is placed on its own page and is included as an item in the Table of Contents.
  • Comparable Nxtbook size: None. This is a new offering.

 


 

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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.