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General Specifications

  • Advertiser supplies the ad or Naylor can create an ad with supplied artwork and text.
  • Creative accepted: Static .JPG or .GIF only. No animation allowed.
  • Max file size 100 KB
  • Third Party Tags and 1×1 tracking pixels tags of any kind are not accepted.
  • Daily artwork rotation is not allowed although we encourage regular updates of your ad artwork. Please speak with your Naylor sales representative for details.
  • File must be created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
  • File must be a minimum 72 dpi.
  • Font size should be a minimum of 10 pts depending on the font family. Avoid using serif fonts.
  • Advertiser supplies URL ad should link to.
  • Third Party Javascript/iFrame tags are not accepted because ads are delivered through email.
  • Click-thru tags are accepted, such as UTM codes which can be built through Google UTM builder.

*Please note: Email addresses cannot be used as a URL/Web link.

Ad Sizes

Association eNewsletters have numerous ad sizes and restrictions. To make sure that you have the correct specs, please contact your Naylor Sales Representative or reference the media kit. Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
  • Image/Logo must be 180 x 150 px
  • Image/Logo format must be JPEG or .PNG file, @72 dpi, RGB
  • No animation
  • Font size should be a minimum of 10 pts depending on the font family. Avoid using serif fonts.
  • Headline: Advertiser supplies up to 64 characters including spaces
  • Summary text: Advertiser supplies up to 465 characters including spaces
  • Call to Action text: Advertiser supplies up to 64 characters including spaces (e.g. Click Here, Read More)
  • Advertiser supplies call to action URL
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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.

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