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Association Attendee Acquisition and Development for Events

Conferences, trade shows, annual meetings and events are often the lifeblood of your association and the main gathering place for your community. All roads lead to a successful attendee strategy, which builds a strong attendee base. Naylor’s attendee strategy and development help you deliver a successful and must-attend event.

Naylor works with all of the data that you currently have to convert those groups into people that attend, sponsor or partner with your event. In addition, we work with your association to identify the segments of people you don’t have. Working with your association, we’ll create and deploy holistic campaigns using marketing best practices in email, advertising, social media and other techniques, such as retargeting, to capture new attendees.
Attendee development is a year-round endeavor at Naylor, and we ensure your big event stays top-of-mind, year in and year out. Our strategies maintain consistent contact and bring a deeper awareness through initiatives like content creation about your event, videos, social media strategies, newsletter placements and more.
Regardless of your association’s event end goal, Naylor’s proven attendee acquisition and development approach establishes a pipeline of more non-dues revenue and engagement. We offer custom-tailored services to meet your association’s nuanced needs.

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

Want to learn how Naylor can custom-build a tailor-fit attendee acquisition and development plan for your next association event?

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