“There are many factors that determine what should be measured, but the most important is the value of the source or publication. Is the source a leader in the industry? Do they understand the problems and issues of the readers? Do they provide accurate and informative information? In our marketing efforts, one of our highest valued sources is the NSSGA. Partner with a highly reputable, trusted source that has a great understanding of its member’s or reader’s needs and that can provide the information in the most effective manner possible. This is what I now consider the standard by which I measure print campaigns.”
Harold J. Coleman, Marketing Coordinator, Stedman Machine Company and National Stone, Sand & Gravel Association member
“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
Increase your marketing budget efficacy with trade-based media and targeted in-person events
Affiliate your brand with influential industry associations
Connect with people invested in your industry who want to buy from trusted vendors like you
Place your ads in 5,000+ media and event properties across 110+ industries
Businesses, vendors, and suppliers leverage Naylor’s association communication, career, event, and learning solutions to get their brand message in front of the right audience, build valuable client connections, and grow.
We produce a broad range of integrated media for 1,800+ trade and professional associations across the U.S. and Canada, putting your content in front of the right trade professionals and decision makers – individuals who need your product or service, and are empowered to buy.
We work with small businesses, corporate marketing departments, and advertising agencies to create integrated marketing packages that fit your budget, reach your target market, and connect your business with your client base.
Effective B2B marketing with the optimal mix of print, digital, mobile, video, and event communications? Naylor delivers.
Our Audiences Are Your Target Market
Maximize your return on advertising investment with association-based marketing. Our association clients are the trusted voice of their industry. Their members are career professionals invested in the success of their companies and their industry, including businesses like yours. Members reference their association’s website for regulatory updates, upcoming event info, and vendor referrals.
Members notice businesses that support their industry. Naylor makes sure they notice YOU.
Advertising with Trade and Professional Associations is a Smart Choice:
- You’ll stand out: We limit ads on our association platforms so your business is sure to be noticed.
- You’ll cultivate a presence as a trusted association affiliate: Our long-term ad contracts translate to increased brand recognition for your business.
- You’ll help your buyers choose you: Direct visitors to the promotion, blog post, product info, video or microsite that will help decision-makers learn about you best.
When You Advertise with an Association, You:
- Support their mission, advocacy, and member education
- Help a recent college grad kick-start their career or a seasoned professional reach the next level
- Demonstrate your commitment to and investment in your industry
One Call Gives You Access to Media in More Than 100 Industries
Check out a sample of the broad range of industries we reach. Our advertising media is sure to include your industry and the decision-makers that want to support your business.
Then, download one of our vertical media kits to see how Naylor advertising services can help you achieve more with your marketing budget.
Not Just an Ad Buy: An Advertising Partnership
Advertising through Naylor offers placement next to quality content in well-marketed publications and platforms, quantitative and qualitative information about target audiences, and detailed results that exceed media industry expectations. Your account executive works with your company to craft a custom advertising plan that will earn your business a trusted place in the minds of your stakeholders.
Once your ads are live, your account executive stays with you, providing performance updates and helpful suggestions to maximize the effectiveness of your ad buy and get your business the exposure and interaction you need to grow.
- Design services from our professional graphic design team
- Included revisions and updates
- Our Advertiser Portal, with easy-access data about the impact and success of your ad campaign
- Online submission, proofing, and payment
- Regular updates and insight into circulation and performance data
- Priority renewal status
Expert Guidance to Our Available Advertising Opportunities
Our professional sales team can guide you through our integrated advertising opportunities in just one phone call.
Amplify Your Media Buy
See an improved return on your advertising investment with Naylor. Our integrated media, event and education ads follow potential customers as they interact with their association’s publications, communications, and events.
Discover the Power of Programmatic Advertising
Associations have mountains of valuable industry-specific data through their online sites. Their website, online career center and other online properties can be a catalyst for bringing suppliers and customers together within your industry. Naylor helps your company put your website data to use by connecting you to these programmatic advertising networks and exchanges.
We reach out to businesses like yours interested in being part of an association’s website while managing your ad and data inventory on your behalf. Working with Naylor to leverage and grow your digital audience through programmatic advertising on associations’ websites, and beyond, maximizes your reach and potential customer base.
Want to expand your business’s reach but not sure where to start? Our professional media team is available to guide you through our integrated advertising opportunities by phone.
Or call us at (800) 369-6220