Full-Service Association Tradeshow and Event Management

Naylor’s dedicated, experienced team works with you to deploy effective strategies for growing your event revenue, square footage, and attendance – ensuring your event is a success. Integrated communications and marketing drive member, sponsor, and exhibitor engagement to deliver measurable ROI.

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

Turnkey Event Management. One-Stop-Shop.

Naylor offers efficient, end-to-end planning and execution of events that pay for themselves. The dedicated, experienced team deploys effective strategies for growing your event’s revenue, square footage, and attendance – ensuring your event is successful.
Naylor’s turnkey exhibition management services include:
  • Evaluate and select the event site
  • Develop, facilitate, and evaluate vendor proposals
  • Negotiate facility leases, hotel contracts, and service agreements
  • Administer housing logistics, exhibit hall setup, and post-event surveying
  • Deliver overall event floor plan
  • Develop event site decor and signage recommendations
  • Manage trade show floor
  • Operate event registration
  • Create conference planning and attendee promotion strategy
  • Drive exhibit and sponsorship sales
  • Coordinate event contractors and vendors, including electrical, security, cleaning and more
  • Support specialty exhibits, floor destinations and special events
  • Curate education and development content
  • Lead food and beverage and concession management
  • And more…
Naylor knows the exhibition business like no other. Relying on best-in-class tools and solid industry data, our event logistics and operations team accelerates success for your association to strategically manage the success of each show every step of the way.

Five Steps to a Profitable Event

Get the eBook that shows you how to maximize your revenue from every square foot of your next event!

Attract More Attendees, Exhibitors and Sponsors

Your association desires more members and your events need more attendees, exhibitors and sponsors. Naylor can help. Leveraging targeted advertising and retargeting will help you reach more people outside of your existing network so you can grow your next event.
What is Targeted Advertising?

Targeted advertising delivers your association’s messages to members, potential new members, exhibitors and sponsors based on their specific traits, interests and preferences. You obtain this insight by tracking their profiles and activity on the Internet.

What is Retargeting?

Retargeting is a form of digital advertising that allows marketers to create highly targeted ad campaigns reaching their desired audience around the web. For associations, this offers a way for you to extend your audience by selling ad campaigns to marketers, allowing them to reach your site visitors after they leave your website.
Audience Extension Furthers Your Online Reach
Also known as site retargeting, our Audience Extension services allow your business to continue building your brand beyond our association websites. Studies show that brand awareness through repeat exposure drives stronger purchasing relationships. Now your business can be omnipresent without doing anything extreme or technical.
With site retargeting/audience extension, your ad is served to association site visitors as they frequent other sites across the web. Our qualified audience is your chance to re-engage them with a higher level of customization and insight. Watch our video to learn more about audience extension.

Ready for Naylor to expertly handle your next event for maximum ROI?