Email / Advertorial Ad Specifications

These specs reference ads that comprise an entire sponsored email. For information about sponsored ad spaces within digital edition email or newsletters, please refer to this page or to an association’s individual media kit.

  • Client supplies, or Naylor will design for $50 fee.
  • Width: 610 pixels, Height: 1024 pixels.
  • Creative accepted: One file, JPG only. (No animation.)
  • File must be created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
  • File must be a minimum 72 dpi.
  • One URL click tag is accepted.
  • See LIVE example here.
  • Client supplies HTML code. (Naylor does not provide HTML ad creation service.)
  • Width: 610 pixels, Height: Variable.
  • Inline styles only.
  • Messages should be addressed as a general greeting and not include personalization such as Sir/Madam, Hello/Hi as no code will pull through even if included in the template submitted to add in a Name in the greeting.
  • Images/supporting files must be served from the client server. (Naylor does not host files.)
  • Full absolute path for images/supporting file.
  • Third party tags and 1×1 tracking pixels tags not accepted.
  • Naylor cannot provide native click reporting for HTML Ads. Please include click tracking URLs for all relevant links within the HTML code. Reported clicks will then be available to monitor on the client side.
  • See LIVE example here.
  • 600×350 banner (.JPG – no animation)
  • File must be created/saved in RGB color mode
  • File must be minimum 72 dpi
  • One company logo (150 pixels wide max)
  • Company tagline (5-10 words)
  • 70-100 words of text
  • Call-to-action text (5-7 words). If not provided, default text will be “Learn More”
  • One URL/call-to-action link
  • See LIVE example here.


If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this, or any advertising. Naylor, LLC assumes no liability whatsoever to the website posting except to the extent of repairing any information if it has been input with incorrect content. Naylor, LLC reserves the right to discontinue this or any ad from the site or to discontinue the site. Any invoice shall be paid upon receipt or Naylor, LLC may take any action to mitigate non-payment. Overdue charges may be added to outstanding invoices at the rate of 2% per month compounded to yield 26.82% per year as damages for breach of contract. All returned checks shall have a charge of $35.00 added to the invoice amount. Acceptance of this contract is subject to the approval of the association. The advertiser represents that they have the rights to use any artwork supplied to Naylor, LLC in the manner contracted. Advertisers will be billed upon Effective Date/Go-Live Date. All digital advertising sales are final, and no refunds will be issued.

Paid Search Disclosures

As part of our integrated marketing efforts to promote online buyers’ guides and select websites, Naylor creates and manages paid search campaigns through Google AdWords, Bing Ads, and other search engine and social media platforms. The scope of these campaigns is determined jointly by the association and its project team.
We strive to provide our clients with clear and honest information about paid search campaigns that may contribute to their media exposure and use. Please click on the links below to our most frequently used platforms’ ad disclosures to learn more about these platforms:
If you have questions about your campaign(s) or about the above platforms, please contact your Naylor representative or Naylor’s manager for online marketing.