Targeted Advertising and Retargeting Advertising Services

Advertising through associations allows your brand to target and connect directly with professionals highly relevant to your industry. These prospects are informed and ready to buy in — targeted advertising and retargeting will not only intelligently reach these association members but follow them around the web wherever they go.

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

How targeted advertising and retargeting reach more relevant prospects in your industry:
Visitors to the site accept a cookie that tracks them as they continue surfing the web, which enables your ad to follow them:

Your ad follows those site visitors on other sites of interest to them and encourages them to revisit your website, landing page or other resource linked to your ad. Your business connects with these members beyond the association website.

An Example:

The association member visits an association website. After leaving the site, they surf the web and your ad displays on other sites they visit. When this ad captures their interest, they click the ad and take your desired action.

What is Targeted Advertising?

Targeted advertising delivers your association’s messages to members, potential new members, exhibitors and sponsors based on their specific traits, interests and preferences. You obtain this insight by tracking their profiles and activity on the Internet.

What is Retargeting?

Retargeting is a form of digital advertising that allows marketers to create highly targeted ad campaigns reaching their desired audience around the web. For associations, this offers a way for you to extend your audience by selling ad campaigns to marketers, allowing them to reach your site visitors after they leave your website.

Audience Extension Furthers Your Online Reach

Also known as site retargeting, our Audience Extension services allow your business to continue building your brand beyond our association websites. Studies show that brand awareness through repeat exposure drives stronger purchasing relationships. Now your business can be omnipresent without doing anything extreme or technical.

Ready to use retargeting to increase your ROI on your company’s marketing campaigns?