Programmatic Advertising Specs

Standard Specs

Naylor works with several exchanges and has compiled a list of best practices regarding programmatic advertising creative. Click here to download our programmatic network standard creative specifications.

Due to recent changes in online advertising standards, we no longer accept Flash-based (.SWF) ads.


Video Creative Specs

Naylor works with several exchanges and has compiled a list of best practices regarding video creative in programmatic advertising. Click here to download our programmatic advertising video creative specifications.


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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.