Member Data Platform for Associations
Integrate your favorite technologies with a cloud-based, centralized member data platform that eliminates data silos, stores membership data and records all touch points.
- Content management software
- Community management software
- Learning management software
- Event management software
- Job board software
- Email marketing software
- Membership billing
- Reporting & BI software
Career Center Targeted Marketing and Advertising
Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.
Want to learn more about how our member data platform can help your member management efforts?
Featured Member Data Platform Integrations
How Our Member Data Platform Benefits Your Staff
Holistic View of Member Engagement
View all of your member touchpoints in one place by integrating all of your existing software systems in the MDP hub and enjoy robust business intelligence and reporting through the Member Data Platform’s analytics dashboards.
Easy Access to Your Data
Your association’s data is securely stored in our cloud and available for viewing and reporting 24/7. The Member Data Platform creates a unique database instance for each organization and retains direct access to your database via our business intelligence and reporting tools.
Structured Transition to Naylor's Member Data Platform
Naylor is Your Long-Term Data Partner
Association Management Software vs. Member Data Platform
Targeted advertising delivers your association’s messages to members, potential new members, exhibitors and sponsors based on their specific traits, interests and preferences. You obtain this insight by tracking their profiles and activity on the Internet.
Naylor now offers two member management solutions that cater to distinct association data needs: The Member Data Platform which connects your existing software into one data management hub and a traditional association management software (AMS) platform with a core member database and suite of integrated modules. For associations seeking an all-in-one solution for their data management needs, Naylor’s association management software takes a traditional AMS approach with a core member database and a series of integrated modules, including everything from events and conferences to finance and eCommerce. Members and staff access your data modules through SSO. Our AMS caters to small and mid-sized associations that manage up to 45,000 individual records.
We recommend our MDP for larger associations that are moving to an integrated best-in-class software approach to data management. Our Member Data Platform turns your association’s website into a powerful member engagement hub, recording all member touch points from the connected systems and becoming the system of record for all membership data. Members access your association’s multiple resources, such as event registrations or profile updates, through a convenient single sign-on. Your staff accesses the resulting data through SSO as well.