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Member Data Platform for Associations

Integrate your favorite technologies with a cloud-based, centralized member data platform that eliminates data silos, stores membership data and records all touch points.

  • Content management software
  • Community management software
  • Learning management software
  • Event management software
  • Job board software
  • Email marketing software
  • Membership billing
  • Reporting & BI software

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

Want to learn more about how our member data platform can help your member management efforts?

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Naylor has partnered with Wicket, a Canadian-based software development agency, to offer a Member Data Platform™ (MDP) that tracks online member interactions through seamless integrations with the most popular software applications — including those in the Naylor Marketplace — and transforms this data into manageable, actionable insights association staff and boards can use to improve membership value and retention.
The simplicity of our system enables your association to measure engagement like never before. The MDP re-envisions how associations manage and engage their members. It’s the only platform that ties all of your favorite software tools together and turns your association website into a powerful member engagement hub that enables your association to see connections within your member data and act on them more easily.
The Member Data Platform is your system of record for all membership data and connects it to best-in-class software through its open API and single sign-on (SSO) engine.

Featured Member Data Platform Integrations

WordPress

Higher Logic

Mailchimp

Klipfolio

Absorb

Cvent

How Our Member Data Platform Benefits Your Staff

Flexibility

Freedom of choice to continue using your association’s familiar software applications for email marketing, eCommerce, event registration and more. The Member Data Platform is constantly adding new integrations to accommodate new software on the market. It also integrates with Naylor’s association career centers and job boards and the Naylor Marketplace for easy application upgrades.

Holistic View of Member Engagement

View all of your member touchpoints in one place by integrating all of your existing software systems in the MDP hub and enjoy robust business intelligence and reporting through the Member Data Platform’s analytics dashboards.

Easy Access to Your Data

Your association’s data is securely stored in our cloud and available for viewing and reporting 24/7. The Member Data Platform creates a unique database instance for each organization and retains direct access to your database via our business intelligence and reporting tools.

Structured Transition to Naylor's Member Data Platform

Naylor works with your staff and board to understand your business requirements and goals from the start. We custom-configure the Member Data Platform for your data storage and membership needs. We help migrate and connect your existing data. We configure all of your integrations and ensure your resources are available for members without interruption.

Naylor is Your Long-Term Data Partner

We don’t disappear after installation and configuration. We’re here to support your association’s data operations as much as you need. Naylor offers assistance with the evaluation of third-party software tools and integration capabilities. The Member Data Platform offers your association direct insight and impact into the development of our product roadmap. How else can we continue to best serve your data needs if we don’t involve those on the front lines of data management?

Association Management Software vs. Member Data Platform

Which is right for your association?

Targeted advertising delivers your association’s messages to members, potential new members, exhibitors and sponsors based on their specific traits, interests and preferences. You obtain this insight by tracking their profiles and activity on the Internet.

Naylor now offers two member management solutions that cater to distinct association data needs: The Member Data Platform which connects your existing software into one data management hub and a traditional association management software (AMS) platform with a core member database and suite of integrated modules. For associations seeking an all-in-one solution for their data management needs, Naylor’s association management software takes a traditional AMS approach with a core member database and a series of integrated modules, including everything from events and conferences to finance and eCommerce. Members and staff access your data modules through SSO. Our AMS caters to small and mid-sized associations that manage up to 45,000 individual records.

We recommend our MDP for larger associations that are moving to an integrated best-in-class software approach to data management. Our Member Data Platform turns your association’s website into a powerful member engagement hub, recording all member touch points from the connected systems and becoming the system of record for all membership data. Members access your association’s multiple resources, such as event registrations or profile updates, through a convenient single sign-on. Your staff accesses the resulting data through SSO as well.

Ready to see the capabilities and flexibility of our member data platform?

Let’s Talk
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