Empowering Associations to Achieve Success

About 15 years ago, TAPPI underwent a financial and cultural turnaround thanks in large part because we listened to our members, leaned into the experience of our staff, and created strategic partnerships like the one we have with Naylor. Strategic partnerships can be key to the success of any organization but especially non-profits. For more than 10 years, Naylor has helped TAPPI grow, while at the same time also helping to increase our events and non-dues revenue.

"AAHOA has been a long-time partner with Naylor, and we've stayed with them for a reason: They are simply the best of the best when it comes to helping us with member communications, and their team is truly an extension of our own. Our partnership is built upon relationships, transparency, and creativity, and we know that partnering with Naylor allows us to do things that we simply couldn't do on our own. Everything we do together as a team creates a win-win-win for AAHOA, our advertisers, and the members we serve. "

Working hand in hand with our publisher Naylor, and our member committee has provided us the expertise needed to engage our members through the sharing of relevant and timely HR trends. As a non-profit, increasing our non-dues revenue is important, with the support of the Naylor sales team we have not only generated additional revenue but also produced an incredible resource for over 5,500 subscribed members.

We’ve spent a decade with Naylor — and for good reason. Naylor’s innovation and timely support has helped grow our career center revenue by more than 20%! Throughout our relationship, we have relied on their professionalism, marketing expertise, and knowledge of member engagement. The career center remains a top destination on our website, reflecting its value as both a member resource and a consistent source of non-dues revenue for NACAC.