Naylor Centers of Excellence
Unmatched in the industry, we have developed and honed the “Centers of Excellence” from our significant experience producing our solution services both institutionally and applied to associations.
Career Center Targeted Marketing and Advertising
Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.
Naylor’s commitment to excellence and the development of a professional team means we are committed to cultivating an environment that allows everyone to achieve success. We promote a work environment that accepts differences while encouraging understanding and mutual respect. Just as we seek out the challenge of serving a robust association client roster that spans more than 80 industries, we actively cultivate a diverse staff. While different from person to person, our individual strengths and talents combine to form an even stronger team. We celebrate diversity and promote inclusiveness because we know that our team’s success depends on how well we can serve our associations, advertisers, employers and other stakeholders together.
Dedicated Account Management
We launched the ONE NAYLOR initiative, which has dramatically changed how we manage and execute with our associations. ONE NAYLOR means one unique strategy for all association partners, one primary account manager for each association, no product/service silos and better access to all of Naylor’s services and personnel, all with one goal in mind — a stronger association. The sole focus of Naylor’s one dedicated account manager is to help the association achieve its strategic and tactical goals and objectives.
Continuous Product Development, Delivery and Support
Our project management, production and support are housed in a single department responsible for the tactical implementation of sales strategies and product fulfillment to seamlessly achieve your association’s goals and objectives. This integration ensures the delivery of high-quality products and exceptional customer service to your association, partners, exhibitors and advertisers so you can meet your revenue goals.
Sales Acumen
In partnership with the Center of Strategic Sales (CSS), an industry-leading sales consulting firm, we’ve implemented a company-wide sales process that’s repeatable, predictable and scalable. This new, advanced sales strategy has instituted a set of key performance indicators (KPIs) that has established a level of performance accountability, streamlined sales management and greatly enhanced the achievement of sales and revenue goals. All sales personnel roll up to Naylor’s vice president of sales.
Strategic Marketing, Research and Data Analytics
Effective marketing requires planning and execution that is driven by research and the immediate analysis of results that drive tactical adjustments to optimize results. Between our association and advertiser portals and our extensive research like our annual Benchmarking Report, there’s no other organization that keeps its finger on the pulse of association business like Naylor. We have extensive, relevant data to develop streamlined marketing campaigns for your association that achieve improved results.
Applied
Event Management and Owned Events
As the owner of 27 conferences and appointment-based exchange events—and manager of more than 150 live and virtual meetings, conferences, trade shows, appointment-based exchange and career fair events for associations — we’re uniquely qualified to help you build and execute a successful event strategy. Whether you’re hosting a live or virtual event, our comprehensive event management software solutions help you develop a strategy to boost attendance, increase member engagement and grow non-dues revenue as a result. Our strong track record of hitting and exceeding exhibit and sponsorship revenue targets year after year for its event management clients.
Member Communications
As an extension of your team, we leverage one-quarter of our member communications editorial, marketing, and management staff to help our associations engage members more effectively. We do everything, and we mean everything. From content generation, layout, design, mobile, and tech-based communications to award-winning publications, advertising services, campaign management, social media management and beyond, we’ve got you covered. Your association can also expect from Naylor a high level of media attention and coverage around all activities, from events to member campaigns with Naylor public relations and marketing solutions. Naylor offers a larger PR strategy leading up to the event that promotes its mission and drives renewed growth for the overall industry. The power and depth of Naylor’s strategic digital marketing team can be tapped to go even further than show-driven news and onsite media management to weave and disseminate a narrative of growth.
Workforce Development Initiative
As a driving factor why people join an association in the first place, we’ve invested significant resources into developing effective and customizable career center solutions that offer best-in-class user experiences to keep new members funneling and existing members engaged, all engineered so you can offer your members a distinct advantage in the workforce while you grow your non-dues revenue. We should also mention that we’re the only competitive online career center endorsed by ASAE.
Member Management Software
Associations need to manage their data more efficiently. Our member management software solutions aren’t just built for simple organization but with ease of use in mind. Naylor AMS and Naylor MDP reduce staff time to manage member data and allow greater convenience and flexibility for members in every area of an association’s website. They also allow associations to customize software with 24/7 customer support. The Naylor Marketplace enables associations to quickly integrate with other best-in-class, third-party solutions without inconveniencing staff or members with site downtime. In the simplest terms, our member management software options and Marketplace provide associations with the ability to integrate data in one place and make easier use of the data for both members and staff at a reasonable cost.
Association Management
We come alongside your association as a trusted partner to help you achieve your goal. Our expert team operates a full-service association management company (AMC), which currently manages more than 70 medical societies. As an AMC, we create meaningful programs designed to drive growth. We take the time to learn the ins and outs of your association across all areas and provide the runway for you to succeed — our mission is to support your association’s mission. All areas of support can be utilized individually or in a package to improve association efficiency and effectiveness.