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Naylor’s Responsive Ad Size Requirements

For online projects running on Google’s Ad Manager (GAM, formerly known as DFP), the following mobile/responsive sizes should be provided for Naylor’s Interactive Advertising Bureau (IAB) standard ad units. Some online projects have custom mobile/responsive sizes. Please verify custom sizes on your project media kit if your intended mobile responsive sizes do not match the standard sizes below.

  • Desktop = 728 x 90
  • Tablet = 728 x 90
  • Mobile = 320 x 50
  • Desktop = 300 x 250
  • Tablet = 300 x 250
  • Mobile = 300 x 250
  • Desktop = 160 x 600
  • Tablet = 160 x 600
  • Mobile = 300 x 250
  • Desktop = 970 x 90
  • Tablet = 728 x 90
  • Mobile = 320 x 50
  • Desktop = 970 x 90
  • Tablet = 728 x 90
  • Mobile = 320 x 50
  • Desktop = 300 x 600
  • Tablet = 300 x 600
  • Mobile = 300 x 250
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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.

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