News & Events

EXCEL Award Winner graphic 2021

Posted & filed under Awards.

McLEAN, Va. — Naylor Association Solutions is pleased to announce that two of its clients, the American Bankers Association (ABA) and the American Institute of Architects – Los Angeles Chapter (AIA Los Angeles) have won awards in the 41st Annual AM&P Network EXCEL Awards competition. ABA won a Bronze Award for coverage of the 2020 pandemic in its member magazine, ABA Banking Journal, while AIA Los Angeles nabbed a promotional content Gold Award for its 2020 Membership Directory and Resource Guide.

“Printed magazines and directories continue to serve as a cornerstone of member communications strategy and tactics,” said Sarah Sain, Naylor’s director of content. “We’re proud to work with ABA and AIA Los Angeles to produce these valuable projects for their membership. We strive to offer quality, informative communications that serve a variety of stakeholders. Winning recognition from our peers at AM&P is a gratifying confirmation that our work is valuable.”

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Center for Health Affairs logo

Posted & filed under Company News.

Naylor Association Solutions and The Center for Health Affairs announce they have entered into strategic discussions aimed at developing new growth opportunities for both organizations.

Naylor, based in McLean, VA , is a provider of broad-based engagement, software, management and non-dues revenue for over 1,600 trade and professional associations in the U.S. and Canada. As the second-oldest hospital association in the U.S., The Center for Health Affairs, based in Cleveland, OH, represents 36 hospitals across a nine-county region and provides additional services nationwide to more than 19,000 members through its business affiliates, CHAMPS Group Purchasing and The Essentials Group.

Naylor and The Center are exploring opportunities to leverage their respective product and service capabilities, to serve nonprofit and for-profit clients, and expand the market served by both organizations. Currently, these offerings include Naylor’s event, media, monetization, software, and association management solutions, and The Center’s data hub, solutions portfolio, management services, and community engagement strategies.

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2020 MarCom Award Winner Covers 1024 px

Posted & filed under Awards.

McLEAN, Va. — For the third consecutive year, the Association of Marketing and Communication Professionals (AMCP) has conferred multiple MarCom Awards to outstanding magazines published by Naylor Association Solutions. For its 2020 cycle, Gold MarCom Awards have been bestowed upon publications belonging to the American Society of Interior Designers (ASID) New York Metro, the British Columbia Society of Landscape Architects, the Independent Insurance Agents & Brokers of America (Big “I”), and the International Carwash Association.

“Congratulations to our four association partners and the teams involved in writing, editing, designing, and producing these outstanding magazines,” said Sarah Sain, CAE, director of content for Naylor. “Our primary goal with every publication is to produce an informative, visually compelling communications piece that members enjoy reading and sharing. Winning awards like these reinforces that the work we do on behalf of our associations is valuable, and it motivates our teams to push our standards even higher,” she continued.

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EXCEL 2020 Awards logo

Posted & filed under Awards, Client News.

McLEAN, Va. – Naylor Association Solutions is pleased to announce that three of its associations have won accolades for their print publications in the 40th annual SIIA/Association Media & Publishing EXCEL Awards. The American Bankers Association (ABA), the National Recreation and Park Association (NRPA) and the Canadian Society of Landscape Architects (CSLA) were honored in an online announcement and celebration on July 14, 2020.

“Our member communications team works diligently year-round to write, design, lay out and produce innovative content that members of all industries and career stages find valuable,” said Sarah Sain, Naylor’s director of content, member communications. “It’s a pleasure to pause for a moment and be recognized by our publishing peers for the quality of our work for these three associations.”

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Zoom GoToWebinar Header

Posted & filed under Company News.

McLEAN, Va. – With a growing need to hold association meetings and events online, Naylor AMS now offers integrations with Zoom and GoToWebinar through the Naylor Marketplace and the Naylor Connect System. Both integrations will allow Naylor AMS clients to seamlessly use the Naylor AMS event platform to handle all registrations, eCommerce and data tracking for virtual events, meetings and webinars. 

“As more associations are moving their events and conferences online, Naylor is looking for ways to help streamline that process through cost-effective and efficient integrations of popular virtual meeting software,” said Naylor’s Group Vice President for SaaS Solutions Tom Aley. “The Zoom and GoToWebinar integrations will let associations host accessible meetings for attendees of all tech abilities while helping them track the essential data gathered from event interactions.”

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Naylor's John Bacon join's the TSAE Board of Directors

Posted & filed under Company News.

McLEAN, Va. – Naylor Association Solutions congratulates Senior Group Publisher John Bacon, MBA on his appointment to the Texas Society of Association Executives Board of Directors. His extensive background in maximizing non-dues revenue through a consultative approach combined with his passion for diversity and inclusion makes him a strong addition to the 19-member board.

“I’m looking forward to getting to know my fellow board members and taking advantage of the opportunities to learn from this talented group of association and industry professionals,” Bacon said. “I’m also looking forward to learning more about TSAE’s goals and needs, and contributing to the organization’s continued evolution.”

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AA 2020 Benchmarking Report

Posted & filed under Association Adviser.

The 2020 Association Communications Benchmarking Report shows that the effects of COVID-19 have hit associations fast and have far-reaching implications for the future.

 

McLEAN, Va. — The COVID-19 pandemic and shutdown – along with the resulting economic fallout – has had a significant impact on associations’ ability to engage and communicate with members, according to the results of Naylor Association Solutions and Association Adviser’s 2020 Association Communications Benchmarking Report. Adapting to remote work at the same time they are forced to evolve the ways in which they reach members and stakeholders has brought trade and professional associations unexpected challenges and reasons to hope for a stronger future.

The COVID-19 pandemic brought live events – the top source of branding, member engagement and non-dues revenue for many associations – to a standstill in early 2020. Four out of five respondents told Association Adviser they were finding it challenging to maintain pre-COVID attendance levels at their events, which largely shifted to virtual, while nearly three in four said they would not be able to maintain pre-COVID levels of advertising, sponsorship and exhibit sales. In fact, nearly four out of five respondents expect double-digit declines in non-dues revenue in the year ahead.

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Posted & filed under Company News.

McLEAN, Va. – Naylor Association Solutions is excited to announce a newly reconfigured version of its Boxwood GO job board platform that enables individuals seeking full-time, part-time or volunteer opportunities to post their availability and help to fill crucial employment gaps created by the COVID-19 crisis.  Originally designed to be a job board for employers, Boxwood GO now gives workers and volunteers a tool for them to indicate their availability to work.

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Sarah Sain achieves CAE designation

Posted & filed under Awards, Company News.

McLEAN, Va. – Naylor Association Solutions congratulates Sarah Sain, director of content, member communications, for earning the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry and is conferred by ASAE: The Center for Association Leadership.

To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. Read more »

Naylor logo next to Gravitate logo

Posted & filed under Company News.

 

McLEAN, Va. – Naylor Association Solutions is excited to announce a partnership with Gravitate Solutions, a member-industry and data analytics company, to empower mutual clients to more easily bring valuable member data from their Naylor-provided online career centers into Gravitate’s Nucleus Data Analytics solution. The two platforms will connect through an open API integration available via the Naylor Marketplace, the online app store for Naylor’s career center and association management software technologies.

“Including Nucleus in the Naylor Marketplace was a no-brainer,” said Tom Aley, group vice president at Naylor Association Solutions. “It not only supports Naylor’s mission to make software integration easier for associations, but will allow more of our clients to reach into the untapped potential of job board data to drive engagement and revenue. We’ve only scratched the surface of better member engagement strategy with this integration, and we’re excited to work with the team at Gravitate Solutions.”

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Naylor Introduces a new Member Data Platform, powered by Wicket

Posted & filed under Company News.

McLEAN, Va. — Responding to the increasing number of associations that are moving toward best-in-class software solutions and away from the traditional all-in-one association management software (AMS) approach, Naylor is excited to expand its membership management offerings by introducing the Naylor Member Data Platform (MDP), powered by Wicket.

The Naylor MDP is a centralized system that tracks members’ and organizations’ transactions by integrating an association’s familiar software tools in one data hub, allowing the MDP to become the platform of record for all association data. The Naylor MDP connects to best-in-class software through open APIs and a single sign-on engine.

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Posted & filed under Awards, Client News.

McLEAN, Va. — Recently, the Association of Marketing and Communication Professionals (AMCP) held its 16th annual MarCom awards, recognizing excellence in marketing and communications. With the results comes Naylor Association Solutions excitement for the opportunity to honor some of its own clients who won various awards in the association media print category, including: the American Banking Association (ABA), the Asian American Hotel Owners Association (AAHOA), the Association of Professional Rental Organizations (APRO), the Texas Asphalt Pavement Association (TXAPA), and the National Asphalt Pavement Association (NAPA).

“In a testament to the hard work of everyone involved in making these magazines quality publications, our clients have deservedly received several MarCom awards,” stated David Bornmann, chief marketing officer for Naylor Association Solutions. “These awards are affirmation that these associations will continue to successfully influence their industries.”

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Healthy By Association logo and Naylor logo

Posted & filed under Company News.

McLEAN, Va. — Event Garde, a trendsetting consulting firm focused on association professional development, is now partnering with Naylor to make its innovative Healthy by Association initiative more accessible for associations to adopt, modify and share with meeting attendees, members and staff. The partnership will include visual, audio and printable resources for professionals wanting to improve their work-health balance.

Event Garde Founder and CEO Aaron Wolowiec established Healthy by Association (HBA) in 2017 as an informal Facebook group for people in the stress-riddled association and hospitality industries to connect around a shared lifestyle, commiserate over the frustrating obstacles it presents when trying to find work-health balance, and inspire each other to not only invest in their health, but to find accessible, meaningful ways of embracing self-care.

“The Mental Health Foundation reports that when working long hours, as many in the association and hospitality industries do, 27% of employees feel depressed, 34% feel anxious and 58% feel irritable,” Wolowiec said. “When the average professional spends 25% of their adult life working, this lifestyle isn’t sustainable. Focusing on self-care shouldn’t be trendy or available only to those with enough time and money. Good health should be a lifestyle,” he continued.

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2019 Association Communications Benchmarking Report

Posted & filed under Association Adviser.

The 2019 Association Communications Benchmarking Report uncovers staffing and member data wins, but finds many associations still facing customization and frequency challenges.

 

McLEAN, Va. — The days of associations creating a long-term, one-size-fits-all communications strategy and setting it on autopilot are gone, according to the results of Naylor/Association Adviser’s 2019 Association Communications Benchmarking Report. Instead, associations today know they must deliver an integrated communications program that speaks to members on an individual level and positions themselves as the go-to source for industry information. However, many of this year’s survey respondents admitted they struggle to deliver on those expectations in the face of members’ changing preferences for a broad range of communication channels and competition from other information sources.

“Information overload/communication clutter” remains the most frequently cited communication challenge in 2019, followed by “inability to communicate member benefits effectively” and “customizing for different member segments.” Moreover, the number of respondents who said they find these topics a challenge increased compared to 2018: 70 percent for combating information overload and 67 percent for communicating member benefits effectively, compared to 68 and 62 percent, respectively, in 2018.

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Trade Show News Network

Posted & filed under Company News, Events.

McLEAN, Va. — Naylor Association Solutions is proud to announce that three of its clients’ shows have earned spots on Trade Show News Network’s 2018 Top 250 U.S. Trade Shows list: NPE: The Plastics Show (No. 6), the National Black MBA Association Annual Conference & Expo (No. 145), and the NAFA 2018 Institute & Expo (No. 206). All three associations behind these shows have been Naylor clients for 10 years or more, and have grown in square footage and non-dues revenue each event.

“Being recognized on a list like TSNN’s Top 250 U.S. Shows is a reflection of the hard work our staff and clients put in to making every one of our shows a worthwhile experience for attendees and exhibitors,” said John Gallagher, group vice president for Naylor Event Solutions.

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