News & Events

The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings.

Canadian Society of Association Executives Chooses Naylor Association Solutions to Refresh and Produce Their Communications Portfolio

Posted & filed under Client News, Company News.

WASHINGTON – With the goal of bringing more value to the membership experience, the Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings, including Association™ magazine and magazine website, Association Agenda eNewsletter, an Online Supplier Directory and its annual Source Guide. In addition, Naylor will manage advertising sales for CSAE communications, including ad placements on CSAE.com through its new programmatic advertising platform.

“I’m excited about CSAE’s new partnership with Naylor,” said Tracy Folkes Hanson, president and CEO of CSAE. As CSAE renews its commitment to producing valuable communications for our members—and for the association and not-for-profit sector as a whole in Canada, we appreciate that Naylor offers  multiple services within one company and knows our market very well.”

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SurveyMonkey

Associations Can Now Power Their SurveyMonkey Accounts with Online Career Center and AMS Data through the Naylor Marketplace

Posted & filed under Company News.

WASHINGTON – With the addition of SurveyMonkey to its list of integrations, the Naylor Marketplace now offers associations the ability to streamline their data flow by connecting their online career centers or association management software directly with their online surveys. SurveyMonkey is the first integration in the Marketplace’s survey channel.

“More than 80 percent of our association clients told us they use SurveyMonkey to better understand their members’ preferences and to solicit feedback about their association programs,” said Tom Aley, group vice president for Naylor’s SaaS group. “Connecting SurveyMonkey to our AMS and Boxwood job board platforms was a natural choice,” he continued.

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Trade Show News Network

TSNN: Naylor Forms New Integration Partnership with MailChimp

Posted & filed under Company News.

Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.

As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.

Read more at TSNN.com

Naylor Launches New Programmatic Advertising Network to Help Associations Engage More Members and Capture More Non-Dues Revenue

Posted & filed under Company News.

The ability to offer more customized advertising positions based on precise site visitor demographics creates new digital marketing opportunities for associations and advertisers

WASHINGTON – Trade and professional associations have mountains of valuable data about the niche audiences advertisers want to reach – their members. Utilizing the latest audience-targeting technology and Naylor’s historic ad sales success, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to leverage and grow their digital audience data and access a new non-dues revenue stream through programmatic advertising sales on their websites, career centers and across the web.

Associations that participate in the Naylor programmatic network also will benefit from frequent access to their own programmatic reach via Naylor’s retargeting tools, which will provide a new way to extend and multiply their reach and level of member engagement.

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Associations Can Now Integrate MailChimp Email Capabilities with Their Naylor AMS or Career Center

Posted & filed under Company News.

WASHINGTON—Naylor Association Solutions has partnered with MailChimp to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. Association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, streamlining their workflow even more.

Associations who use MailChimp for member emails, potential member outreach, sponsorship campaigns and more can add this marketing platform to their association management software or online career center as a software add-on with just one click through the Naylor Marketplace. This integration saves association professionals time by removing the steps of exporting data from their AMS or career center, ensuring file type compatibility, and importing that data into MailChimp for use with email campaigns.

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USAE: Naylor Association Communications Benchmarking Study Shows Need for Balance of Old/New

Posted & filed under Association Adviser, Company News.

Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

“The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”

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Associations Now: Money and Members

Posted & filed under Company News.

Tom Aley of Naylor Association Solutions explains how non-dues revenue generators can bring in money for the association while also supporting members. Tom answers questions such as how non-dues revenue generators boost the value of membership and if it’s possible for associations to go overboard in their effort to earn more revenue.

Read more on AssociationsNow.com

Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Posted & filed under Association Adviser.

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

“Combating information overload and cutting through information clutter” retook the top spot for communication challenges associations confront when trying to reach their members. “Communicating member benefits effectively” fell back to the second most frequently cited communication challenge. The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011.

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Naylor Association Solutions Named the New Event and Media Sales Partner of the National Apartment Association

Posted & filed under Client News, Company News.

WASHINGTON – The National Apartment Association (NAA) has selected Naylor Association Solutions as its newest event, sponsorship and media sales partner. Effective July 1, Naylor is the acting sales agent for units Magazine and five of its member newsletters, as well as NAA’s website advertising sales. Naylor will manage sponsorships and exhibit sales for three of NAA’s largest shows beginning in October.

“The National Apartment Association does a great job of advocating for quality rental housing in the U.S. and supporting more than 75,000 member professionals who work in the rental housing industry and its affiliated industries,” said Alex DeBarr, president and CEO for Naylor. “We’re excited to inject fresh ideas and expertise into their events and member communications that will help NAA deliver an ever-improving membership experience while also driving significant non-dues revenue.”

“When looking for a partner that would take a holistic view of all our programming and find ways to improve the sales performance of each component, Naylor was clearly the right choice,” said Peter Gaviorno, senior vice president for business development for the National Apartment Association. “We appreciate Naylor’s long-standing experience in the areas of member communications and events. At the end of the day, we determined no other single company had Naylor’s breadth and depth of experience – a combination we thought critical to help us achieve our ambitious engagement and revenue goals.”

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Naylor and Three Partner Associations Win Big at the 2018 EXCEL Awards

Posted & filed under Awards, Client News, Company News.

WASHINGTON – It’s three bronze and a gold for Naylor Association Solutions and a trio of clients: the American Association of Cosmetology Schools (AACS), the Canadian Society of Landscape Architects (CSLA), and the National Association of State Departments of Agriculture (NASDA) at the 38th annual EXCEL Awards. Publications from these organizations were honored Monday, June 25 in Washington, D.C.

CSLA won a gold award in the Magazines: General Excellence (10,000 or fewer circulation) category, as well as a bronze award in the category of Design Excellence (10,000 or fewer circulation) for its member magazine Landscapes/Paysages. AACS won a bronze award in the Media Kit (Digital) category for its 2018 media brochure. NASDA won a bronze award in the Brochure (Event/Convention) category for the 2017 USA Pavilion at the 21st Annual Americas Food & Beverage Show and Conference Prospectus.

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The Silicon Review Recognizes Naylor Association Solutions as One of the 30 Most Reputable Companies of 2018

Posted & filed under Awards, Company News.

WASHINGTON—The Silicon Review, a magazine and website dedicated to dialogue about the enterprise solutions that can play a key part in redefining the business goals of organizations has named Naylor Association Solutions one of their 30 Most Reputable Companies of 2018.

“Thank you to The Silicon Review for recognizing our daily goal of building trust among our association clients through excellent customer service,” said Alex DeBarr president and CEO of Naylor. “It’s an honor to be included among other outstanding business peers on this list.”

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Naylor’s Alex DeBarr Recognized as One of the Industry Era 10 Best CEOs

Posted & filed under Awards, Company News.

WASHINGTON—Industry Era, a magazine and website dedicated to dialogue about the enterprise solutions that play a key role in redefining the business goals of organizations, has named Naylor Association Solutions President and CEO Alex DeBarr one of their top 10 CEOs of 2017.

“It’s an honor to be recognized by this publication,” said DeBarr. “Thank you to Industry Era and their editorial team for this feature and for bringing attention to the excellent service everyone in our company strives to provide our associations.”

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Naylor Association Solutions Partners with Virgil to Bring Career Assessments into Naylor’s Career Center Solution

Posted & filed under Company News.

WASHINGTON—Naylor Association Solutions has partnered with Virgil Inc., a competency-based talent development and recruiting platform, to deliver a complete, user-friendly solution for providing career path assessments and recommendations through Naylor’s online career centers.

Associations can now perform a one-click career assessment integration through the Naylor Marketplace to add functions available through Virgil to their online career center. Association members and job seekers can use Virgil’s tool to assess their competitiveness for a career, receive a personalized skill development road map, and get recommendations for jobs and career resources.

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Naylor Association Solutions Adds Marketing Automation to the Naylor Marketplace

Posted & filed under Company News.

Integrations with Constant Contact and Higher Logic bring increased options to associations using Naylor’s AMS and career center solutions.

WASHINGTON—Naylor Association Solutions has partnered with Constant Contact and Higher Logic to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.

Associations can now perform a one-click marketing automation integration through the Naylor Marketplace to add functions available through Constant Contact and Higher Logic Marketing Automation (powered by Informz and Real Magnet) to their AMS or career center. These integrations eliminate the need for manual data exports and uploads between platforms by enabling users to automatically push data from email campaigns within any of these platforms to an AMS or online career center.

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