News & Events

Posted August 11th, 2021 & filed under Association Adviser.

Examining how associations are adapting during the COVID-19 pandemic, Naylor’s 2021 benchmarking report reveals a growing shift in strategies for communications and events.

MCLEAN, Va. – August 11, 2021 – Naylor Association Solutions, a leading provider of innovative association tools and services that strengthen member engagement and increase non-dues revenue, today unveiled the findings of its 10th annual “Association Communications Benchmarking Report.” The report analyzes survey data from senior staff members at North American trade associations, professional societies and association management companies, providing an inside look at how associations are navigating the impacts of COVID-19 on member engagement and communications, live and virtual events, staffing and the generation of non-dues revenue. The survey, which was fielded on March 30, 2021 and closed April 30, 2021, was completed by nearly 500 association executives.

“In a COVID and post-COVID world, professional and trade associations remain vital to their members and markets. No other single entities can offer such diverse value to members as bringing them together for events, helping them grow and succeed in their careers and setting and validating industry standards for safety, quality, ethics and social responsibility,” said Alex DeBarr, president and CEO of Naylor. “Obviously, COVID has had a significant impact on associations and all of us but we’re heartened to see many associations adapt their strategies and tactics to speed their recovery and their ability to be a catalyst for recovery and re-invention for the markets they serve.”

Posted June 25th, 2021 & filed under Awards.

McLEAN, Va. — Naylor Association Solutions is pleased to announce that two of its clients, the American Bankers Association (ABA) and the American Institute of Architects – Los Angeles Chapter (AIA Los Angeles) have won awards in the 41^st Annual AM&P Network EXCEL Awards competition. ABA won a Bronze Award for coverage of the 2020 pandemic in its member magazine, ABA Banking Journal, while AIA Los Angeles nabbed a promotional content Gold Award for its 2020 Membership Directory and Resource Guide.

“Printed magazines and directories continue to serve as a cornerstone of member communications strategy and tactics,” said Sarah Sain, Naylor’s director of content. “We’re proud to work with ABA and AIA Los Angeles to produce these valuable projects for their membership. We strive to offer quality, informative communications that serve a variety of stakeholders. Winning recognition from our peers at AM&P is a gratifying confirmation that our work is valuable.”

Posted June 17th, 2021 & filed under Company News.

Naylor Association Solutions and The Center for Health Affairs announce they have entered into strategic discussions aimed at developing new growth opportunities for both organizations.

Naylor, based in McLean, VA , is a provider of broad-based engagement, software, management and non-dues revenue for over 1,600 trade and professional associations in the U.S. and Canada. As the second-oldest hospital association in the U.S., The Center for Health Affairs, based in Cleveland, OH, represents 36 hospitals across a nine-county region and provides additional services nationwide to more than 19,000 members through its business affiliates, CHAMPS Group Purchasing and The Essentials Group.

Naylor and The Center are exploring opportunities to leverage their respective product and service capabilities, to serve nonprofit and for-profit clients, and expand the market served by both organizations. Currently, these offerings include Naylor’s event, media, monetization, software, and association management solutions, and The Center’s data hub, solutions portfolio, management services, and community engagement strategies.

Posted January 15th, 2021 & filed under Awards.

McLEAN, Va. — For the third consecutive year, the Association of Marketing and Communication Professionals (AMCP) has conferred multiple MarCom Awards to outstanding magazines published by Naylor Association Solutions. For its 2020 cycle, Gold MarCom Awards have been bestowed upon publications belonging to the American Society of Interior Designers (ASID) New York Metro, the British Columbia Society of Landscape Architects, the Independent Insurance Agents & Brokers of America (Big “I”), and the International Carwash Association.

“Congratulations to our four association partners and the teams involved in writing, editing, designing, and producing these outstanding magazines,” said Sarah Sain, CAE, director of content for Naylor. “Our primary goal with every publication is to produce an informative, visually compelling communications piece that members enjoy reading and sharing. Winning awards like these reinforces that the work we do on behalf of our associations is valuable, and it motivates our teams to push our standards even higher,” she continued.

Posted August 6th, 2020 & filed under Awards, Client News.

McLEAN, Va. – Naylor Association Solutions is pleased to announce that three of its associations have won accolades for their print publications in the 40th annual SIIA/Association Media & Publishing EXCEL Awards. The American Bankers Association (ABA), the National Recreation and Park Association (NRPA) and the Canadian Society of Landscape Architects (CSLA) were honored in an online announcement and celebration on July 14, 2020.

“Our member communications team works diligently year-round to write, design, lay out and produce innovative content that members of all industries and career stages find valuable,” said Sarah Sain, Naylor’s director of content, member communications. “It’s a pleasure to pause for a moment and be recognized by our publishing peers for the quality of our work for these three associations.”

Posted July 27th, 2020 & filed under Company News.

McLEAN, Va. – With a growing need to hold association meetings and events online, Naylor AMS now offers integrations with Zoom and GoToWebinar through the Naylor Marketplace and the Naylor Connect System. Both integrations will allow Naylor AMS clients to seamlessly use the Naylor AMS event platform to handle all registrations, eCommerce and data tracking for virtual events, meetings and webinars.

“As more associations are moving their events and conferences online, Naylor is looking for ways to help streamline that process through cost-effective and efficient integrations of popular virtual meeting software,” said Naylor’s Group Vice President for SaaS Solutions Tom Aley. “The Zoom and GoToWebinar integrations will let associations host accessible meetings for attendees of all tech abilities while helping them track the essential data gathered from event interactions.”

Posted July 20th, 2020 & filed under Company News.

McLEAN, Va. – Naylor Association Solutions congratulates Senior Group Publisher John Bacon, MBA on his appointment to the Texas Society of Association Executives Board of Directors. His extensive background in maximizing non-dues revenue through a consultative approach combined with his passion for diversity and inclusion makes him a strong addition to the 19-member board.

“I’m looking forward to getting to know my fellow board members and taking advantage of the opportunities to learn from this talented group of association and industry professionals,” Bacon said. “I’m also looking forward to learning more about TSAE’s goals and needs, and contributing to the organization’s continued evolution.”

Posted July 8th, 2020 & filed under Association Adviser.

The 2020 Association Communications Benchmarking Report shows that the effects of COVID-19 have hit associations fast and have far-reaching implications for the future.

McLEAN, Va. — The COVID-19 pandemic and shutdown – along with the resulting economic fallout – has had a significant impact on associations’ ability to engage and communicate with members, according to the results of Naylor Association Solutions and Association Adviser’s 2020 Association Communications Benchmarking Report. Adapting to remote work at the same time they are forced to evolve the ways in which they reach members and stakeholders has brought trade and professional associations unexpected challenges and reasons to hope for a stronger future.

The COVID-19 pandemic brought live events – the top source of branding, member engagement and non-dues revenue for many associations – to a standstill in early 2020. Four out of five respondents told Association Adviser they were finding it challenging to maintain pre-COVID attendance levels at their events, which largely shifted to virtual, while nearly three in four said they would not be able to maintain pre-COVID levels of advertising, sponsorship and exhibit sales. In fact, nearly four out of five respondents expect double-digit declines in non-dues revenue in the year ahead.

Posted April 14th, 2020 & filed under Company News.

McLEAN, Va. – Naylor Association Solutions is excited to announce a newly reconfigured version of its Boxwood GO job board platform that enables individuals seeking full-time, part-time or volunteer opportunities to post their availability and help to fill crucial employment gaps created by the COVID-19 crisis. Originally designed to be a job board for employers, Boxwood GO now gives workers and volunteers a tool for them to indicate their availability to work.

Posted February 26th, 2020 & filed under Awards, Company News.

McLEAN, Va. – Naylor Association Solutions congratulates Sarah Sain, director of content, member communications, for earning the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry and is conferred by ASAE: The Center for Association Leadership.

To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. Read more »

Posted February 24th, 2020 & filed under Company News.

McLEAN, Va. – Naylor Association Solutions is excited to announce a partnership with Gravitate Solutions, a member-industry and data analytics company, to empower mutual clients to more easily bring valuable member data from their Naylor-provided online career centers into Gravitate’s Nucleus Data Analytics solution. The two platforms will connect through an open API integration available via the Naylor Marketplace, the online app store for Naylor’s career center and association management software technologies.

“Including Nucleus in the Naylor Marketplace was a no-brainer,” said Tom Aley, group vice president at Naylor Association Solutions. “It not only supports Naylor’s mission to make software integration easier for associations, but will allow more of our clients to reach into the untapped potential of job board data to drive engagement and revenue. We’ve only scratched the surface of better member engagement strategy with this integration, and we’re excited to work with the team at Gravitate Solutions.”

Posted February 18th, 2020 & filed under Company News.

McLEAN, Va. — Responding to the increasing number of associations that are moving toward best-in-class software solutions and away from the traditional all-in-one association management software (AMS) approach, Naylor is excited to expand its membership management offerings by introducing the Naylor Member Data Platform (MDP), powered by Wicket.

The Naylor MDP is a centralized system that tracks members’ and organizations’ transactions by integrating an association’s familiar software tools in one data hub, allowing the MDP to become the platform of record for all association data. The Naylor MDP connects to best-in-class software through open APIs and a single sign-on engine.

Posted January 7th, 2020 & filed under Awards, Client News.

McLEAN, Va. — Recently, the Association of Marketing and Communication Professionals (AMCP) held its 16th annual MarCom awards, recognizing excellence in marketing and communications. With the results comes Naylor Association Solutions’ excitement for the opportunity to honor some of its own clients who won various awards in the association media print category, including: the American Banking Association (ABA), the Asian American Hotel Owners Association (AAHOA), the Association of Professional Rental Organizations (APRO), the Texas Asphalt Pavement Association (TXAPA), and the National Asphalt Pavement Association (NAPA).

“In a testament to the hard work of everyone involved in making these magazines quality publications, our clients have deservedly received several MarCom awards,” stated David Bornmann, chief marketing officer for Naylor Association Solutions. “These awards are affirmation that these associations will continue to successfully influence their industries.”

Posted December 18th, 2019 & filed under Company News.

McLEAN, Va. — Event Garde, a trendsetting consulting firm focused on association professional development, is now partnering with Naylor to make its innovative Healthy by Association initiative more accessible for associations to adopt, modify and share with meeting attendees, members and staff. The partnership will include visual, audio and printable resources for professionals wanting to improve their work-health balance.

Event Garde Founder and CEO Aaron Wolowiec established Healthy by Association (HBA) in 2017 as an informal Facebook group for people in the stress-riddled association and hospitality industries to connect around a shared lifestyle, commiserate over the frustrating obstacles it presents when trying to find work-health balance, and inspire each other to not only invest in their health, but to find accessible, meaningful ways of embracing self-care.

“The Mental Health Foundation reports that when working long hours, as many in the association and hospitality industries do, 27% of employees feel depressed, 34% feel anxious and 58% feel irritable,” Wolowiec said. “When the average professional spends 25% of their adult life working, this lifestyle isn’t sustainable. Focusing on self-care shouldn’t be trendy or available only to those with enough time and money. Good health should be a lifestyle,” he continued.

Posted August 27th, 2019 & filed under Association Adviser.

The 2019 Association Communications Benchmarking Report uncovers staffing and member data wins, but finds many associations still facing customization and frequency challenges.

McLEAN, Va. — The days of associations creating a long-term, one-size-fits-all communications strategy and setting it on autopilot are gone, according to the results of Naylor/Association Adviser’s 2019 Association Communications Benchmarking Report. Instead, associations today know they must deliver an integrated communications program that speaks to members on an individual level and positions themselves as the go-to source for industry information. However, many of this year’s survey respondents admitted they struggle to deliver on those expectations in the face of members’ changing preferences for a broad range of communication channels and competition from other information sources.

“Information overload/communication clutter” remains the most frequently cited communication challenge in 2019, followed by “inability to communicate member benefits effectively” and “customizing for different member segments.” Moreover, the number of respondents who said they find these topics a challenge increased compared to 2018: 70 percent for combating information overload and 67 percent for communicating member benefits effectively, compared to 68 and 62 percent, respectively, in 2018.

Naylor 2021 “Association Communications Benchmarking Report”: Virtual Events Prove to be a Viable Option; However, Traditional Challenges of Understaffing, Revenue Generation Remain

Examining how associations are adapting during the COVID-19 pandemic, Naylor’s 2021 benchmarking report reveals a growing shift in strategies for communications and events.

Two Naylor Projects Win AM&P EXCEL Awards

Naylor, The Center for Health Affairs Enter Ongoing Strategic Discussions on Collaboration, Growth

Four Naylor Magazines Win Gold MarCom Awards

Naylor’s Member Communications Team Wins Gold, Silver and Bronze at the 2020 EXCEL Awards

Create seamless virtual meeting experiences and improve online data tracking with Naylor’s new Zoom and GoToWebinar Marketplace integrations

Naylor’s John Bacon Appointed to TSAE Board of Directors

Associations Make Daring Decisions on How to Innovate and Engage with Members in the Time of Pandemic

The 2020 Association Communications Benchmarking Report shows that the effects of COVID-19 have hit associations fast and have far-reaching implications for the future.

Naylor Reconfigures Software Platform to Connect Unemployed, Displaced Workers and Volunteers with Employers Facing Urgent Needs Due to COVID-19

Naylor’s Sarah Sain Earns CAE Credential

Naylor Association Solutions Partners with Gravitate Solutions to Help Associations Glean Greater Insights from Career Center Data

Naylor Association Solutions Expands Member Management Offerings to Include Member Data Platform (MDP), powered by Wicket

Five Naylor Member Communication Client Publications Honored with MarCom Awards

Event Garde Partners with Naylor Association Solutions to Encourage Association Professionals to Invest in Their Health

Associations Struggle with 20th Century Approach to 21st Century Communication Challenges

The 2019 Association Communications Benchmarking Report uncovers staffing and member data wins, but finds many associations still facing customization and frequency challenges.