News & Events

2019 Association Communications Benchmarking Report

Posted & filed under Association Adviser.

The 2019 Association Communications Benchmarking Report uncovers staffing and member data wins, but finds many associations still facing customization and frequency challenges.


McLean, VA — The days of associations creating a long-term, one-size-fits-all communications strategy and setting it on autopilot are gone, according to the results of Naylor/Association Adviser’s 2019 Association Communications Benchmarking Report. Instead, associations today know they must deliver an integrated communications program that speaks to members on an individual level and positions themselves as the go-to source for industry information. However, many of this year’s survey respondents admitted they struggle to deliver on those expectations in the face of members’ changing preferences for a broad range of communication channels and competition from other information sources.

“Information overload/communication clutter” remains the most frequently cited communication challenge in 2019, followed by “inability to communicate member benefits effectively” and “customizing for different member segments.” Moreover, the number of respondents who said they find these topics a challenge increased compared to 2018: 70 percent for combating information overload and 67 percent for communicating member benefits effectively, compared to 68 and 62 percent, respectively, in 2018.

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Trade Show News Network

Posted & filed under Company News, Events.

McLean, Va. — Naylor Association Solutions is proud to announce that three of its clients’ shows have earned spots on Trade Show News Network’s 2018 Top 250 U.S. Trade Shows list: NPE: The Plastics Show (No. 6), the National Black MBA Association Annual Conference & Expo (No. 145), and the NAFA 2018 Institute & Expo (No. 206). All three associations behind these shows have been Naylor clients for 10 years or more, and have grown in square footage and non-dues revenue each event.

“Being recognized on a list like TSNN’s Top 250 U.S. Shows is a reflection of the hard work our staff and clients put in to making every one of our shows a worthwhile experience for attendees and exhibitors,” said John Gallagher, group vice president for Naylor Event Solutions.

“We constantly strive to form long-term, successful partnerships with our association clients that result in meaningful annual conferences and trade shows,” he continued. “For our events to be included among the largest and most well-attended shows in the country, in addition to providing our clients with increased membership value and non-dues revenue, is an honor.”

NPE: The Plastics Show, hosted by the Plastics Industry Association (PLASTICS), provides exclusive access to the innovations, people, processes, science and ideas that are shaping the future of plastics. Attendees and exhibitors build connections, exchange ideas and explore the largest concentration of machinery, tools, technology and professional training available in today’s industry marketplace. Almost 36,000 attendees and 2,200 exhibitors networked and forged business relationships during the five-day conference held at the Orange County Convention Center in Orlando, Fla.

The National Black MBA Association hosts the largest career fair in the United States during its Annual Conference & Expo. Dedicated to serving its members, NBMBAA partners with Fortune 500 and Fortune 1000 companies and top business schools to recruit talent for open positions and to fill their pipeline for future opportunities. The 2018 show was the 40th anniversary of National Black MBA’s annual event, which was held in Detroit in homage to the first event also held in that city. More than 5,400 attendees and 262 exhibitors connected during the show across 115,600 square feet of exhibit space. The association honored attendees who were present at that first show, as well as the 2018 event.

NAFA Fleet Management Association is the world’s premier not-for-profit association for professionals who manage vehicular fleets and mobility for their employers. This includes specialists responsible for fleets of sedans, law enforcement vehicles, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for organizations across the globe. NAFA’s annual Institute & Expo is the largest show for this audience and drew more than 1,100 fleet professionals and 250 exhibitors from around the world for its 2018 event at the Anaheim (Calif.) Convention Center. Attendees and exhibitors took advantage of two days together to network, experience demonstrations on the I&E Expo Floor, receive training and education, and learn ways to improve their employers’ cost efficiencies.

The full 2018 TSNN Top Trade Show List is available online at It is sponsored by Expocad and the Orlando/Orange County Convention Center.

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About Naylor Association Solutions
Since 1969, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Hunt Valley, Md.; Schaumburg, Ill.; and Winnipeg, Manitoba, Canada. Visit for more information.


Naylor's 50th Anniversary

Posted & filed under Company News.

McLEAN, Va. —Naylor Association Solutions announces a new offering for associations interested in influencing government policy and regulations affecting their industry: Naylor Government Affairs. Previously offered only to clients of Naylor’s WJ Weiser association management division, this new service will offer advocacy services such as grassroots member mobilization, strategic alliance development, and legislative tracking at the local, state and federal levels to trade and professional associations from any industry.

“Virtually all associations have some form of a government affairs need — sometimes managed by an internal team, sometimes an external team and sometimes a combination,” said Alex DeBarr, president and CEO for Naylor. “Our government affairs team is comprised of experienced policy-minded individuals with a passion for helping associations do the research and mobilize stakeholders so that their members can thrive within the bounds of their industry’s regulatory environment.”

Read more » partners with Naylor to offer Smart Newsletters

Posted & filed under Company News.

In digital communications, value is measured by views and clicks.’s content platform allows associations to further meet members’ information needs and increase their advertising revenue by offering individualized Smart Newsletter content at scale.

WASHINGTON – With businesses and individuals sending 246.5 billion emails per day, associations may be finding it difficult to reinforce the value of their email communications as a member benefit. Naylor Association Solutions is partnering with, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort.’s Smart Newsletter platform uses artificial intelligence (AI) to collect relevant content from thousands of public sources and send individualized newsletters to each reader. reduces the amount of time an association’s staff spends on newsletter creation, while increasing the amount of time members spend consuming those communications.’s automated platform also allows associations to incorporate targeted advertising.

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Naylor Acquires TechMedia, producer of the Digital Summit series

Posted & filed under Company News.

McLEAN, VA —Naylor Association Solutions has announced the acquisition of TechMedia, the leading producer of digital marketing conferences in the United States. TechMedia’s 20 Digital Summit conferences bolsters Naylor’s already-strong portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services.

“Adding the TechMedia conference business to the Naylor portfolio not only expands and diversifies our event portfolio, it will provide the association market with better access to world-class digital marketing content,” said Naylor President and CEO Alex DeBarr. “It’s just a great business that has been growing 30 to 40 percent each year and brings with it a creative and strong team.”

Founded in 2001 in North Carolina, TechMedia produces 20 conferences annually through its Digital Summit series. These multi-day conferences focus on digital marketing and marketing technology, and incorporate sponsor exhibitors plus top-flight networking with brand marketers, digital strategists and entrepreneurs. TechMedia also produces ancillary products for digital marketers including single-day workshops, webinars and a variety of online content.

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Posted & filed under Client News.

Naylor Association Solutions, North America’s leading media and events partner for associations, is pleased to announce an expanded collaboration with IEEE, the world’s largest technical professional organization advancing technology for humanity, to bring a diverse catalog of IEEE print and electronic media, and lead-generation products to market in 2019.

Naylor is the long-time publishing vendor for IEEE Power & Energy Society magazines. As of January 2019, Naylor is managing advertising sales and marketing functions for IEEE Spectrum and more than 30 additional IEEE technical societies. These products include all new IEEE Spectrum-branded advertising, sponsorships and recruiting products, as well as IEEE technical society media products.

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Posted & filed under Company News.

WASHINGTON, DC – Associations wanting to provide more career development support to members now have the ability to offer a free resume-evaluation tool through their Naylor online career center. The TopResume integration, part of the Naylor Marketplace, gives job seekers a competitive hiring edge while strengthening associations’ membership value.

“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.

TopResume is the world’s largest resume-writing service. Its network of more than 1,500 writers, certified career coaches and recruiters offers resume reviews and writing services through an online, collaborative process.
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Posted & filed under Company News.

WASHINGTON – ASAE has announced that Nicole Araujo, business development director for Naylor Association Solutions, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.

To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management.

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Signature Magazine Dec 2018-Jan 2019 Masthead

Posted & filed under Company News.

This post originally appeared in the December/January edition of Signature magazine. 

Associations have never been more competitive in the publishing arena than they are now, but it takes an agile, tuned-in organization to capitalize on the opportunities.

Fresh out of college back in the day, Alex DeBarr spent a year as an editor before finding his calling in ad sales. For 22 years, he worked in various revenue-building and leadership capacities at Advanstar Communications as an executive vice president and then left to join Naylor Association Solutions as the first non-Naylor CEO in company history.

After 10 years with Naylor, DeBarr is as high on association publishing as he’s ever been. Here he speaks candidly with Signature readers about where to invest in 2019 and how to be more competitive.

Read the Full Article

QuickBooks logo

Posted & filed under Company News.

WASHINGTON – Associations that use Intuit’s QuickBooks software to manage their finances can now import transaction data from their association management software in seconds through a new feature in the Naylor Marketplace. This QuickBooks app supports both QuickBooks Desktop and QuickBooks Online.

“Accurate financial accounting and reporting is an essential part of good association management. Our clients have told us they wanted a tool that would help them more efficiently merge their accounts, commonly tracked through QuickBooks, with income records stored in their AMS database. This integration helps our clients’ databases and financial software talk to each other to ensure the seamless flow of information between these systems,” said Tom Aley, group vice president for Naylor’s SaaS group.

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The association community continues to recognize outstanding communications produced by Naylor Association Solutions on behalf of their first-rate clients. Earlier this fall, the Association of Marketing and Communication Professionals (AMCP) bestowed MHI and the American Association of Port Authorities (AAPA) with MarCom awards in the category of outstanding association magazine. Additionally, the International Association of Exhibitions and Events™ (IAEE) named the National Pest Management Association (NPMA) an Art of the Show winner in the Show Daily category.

Posted & filed under Awards, Client News.

WASHINGTON – The association community continues to recognize outstanding communications produced by Naylor Association Solutions on behalf of their first-rate clients. Earlier this fall, the Association of Marketing and Communication Professionals (AMCP) bestowed MHI and the American Association of Port Authorities (AAPA) with MarCom awards in the category of outstanding association magazine. Additionally, the International Association of Exhibitions and Events™ (IAEE) named the National Pest Management Association (NPMA) an Art of the Show winner in the Show Daily category.

“Congratulations to all of our client partners and internal associates involved in making these magazines a success,” said Dave Bornmann, chief marketing officer for Naylor Association Solutions. “Our focus on producing high-quality publications for our associations and their members is unwavering.”

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Lineup logo

Posted & filed under Events.

WASHINGTON – Have you met Lineup, Smudge and Camden? Naylor Association Solutions looks forward to introducing attendees to all three at booth 325 at ASAE’s Technology Conference & Expo, held at the Gaylord National Resort and Convention Center in National Harbor, Md., Dec. 4-5, 2018.

Lineup, a new, online workspace for curating, managing and evaluating diverse teams, is one of the newest add-on software modules that will be available to Naylor’s association management software and online career center clients through the Naylor Marketplace.

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The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings.

Posted & filed under Client News, Company News.

WASHINGTON – With the goal of bringing more value to the membership experience, the Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings, including Association™ magazine and magazine website, Association Agenda eNewsletter, an Online Supplier Directory and its annual Source Guide. In addition, Naylor will manage advertising sales for CSAE communications, including ad placements on through its new programmatic advertising platform.

“I’m excited about CSAE’s new partnership with Naylor,” said Tracy Folkes Hanson, president and CEO of CSAE. As CSAE renews its commitment to producing valuable communications for our members—and for the association and not-for-profit sector as a whole in Canada, we appreciate that Naylor offers  multiple services within one company and knows our market very well.”

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Posted & filed under Company News.

WASHINGTON – With the addition of SurveyMonkey to its list of integrations, the Naylor Marketplace now offers associations the ability to streamline their data flow by connecting their online career centers or association management software directly with their online surveys. SurveyMonkey is the first integration in the Marketplace’s survey channel.

“More than 80 percent of our association clients told us they use SurveyMonkey to better understand their members’ preferences and to solicit feedback about their association programs,” said Tom Aley, group vice president for Naylor’s SaaS group. “Connecting SurveyMonkey to our AMS and Boxwood job board platforms was a natural choice,” he continued.

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Trade Show News Network

Posted & filed under Company News.

Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.

As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.