News & Events

Posted July 20th, 2020 & filed under Company News.

McLEAN, Va. – Naylor Association Solutions congratulates Senior Group Publisher John Bacon, MBA on his appointment to the Texas Society of Association Executives Board of Directors. His extensive background in maximizing non-dues revenue through a consultative approach combined with his passion for diversity and inclusion makes him a strong addition to the 19-member board.

“I’m looking forward to getting to know my fellow board members and taking advantage of the opportunities to learn from this talented group of association and industry professionals,” Bacon said. “I’m also looking forward to learning more about TSAE’s goals and needs, and contributing to the organization’s continued evolution.”

Posted July 8th, 2020 & filed under Association Adviser.

The 2020 Association Communications Benchmarking Report shows that the effects of COVID-19 have hit associations fast and have far-reaching implications for the future.

McLEAN, Va. — The COVID-19 pandemic and shutdown – along with the resulting economic fallout – has had a significant impact on associations’ ability to engage and communicate with members, according to the results of Naylor Association Solutions and Association Adviser’s 2020 Association Communications Benchmarking Report. Adapting to remote work at the same time they are forced to evolve the ways in which they reach members and stakeholders has brought trade and professional associations unexpected challenges and reasons to hope for a stronger future.

The COVID-19 pandemic brought live events – the top source of branding, member engagement and non-dues revenue for many associations – to a standstill in early 2020. Four out of five respondents told Association Adviser they were finding it challenging to maintain pre-COVID attendance levels at their events, which largely shifted to virtual, while nearly three in four said they would not be able to maintain pre-COVID levels of advertising, sponsorship and exhibit sales. In fact, nearly four out of five respondents expect double-digit declines in non-dues revenue in the year ahead.

Posted April 14th, 2020 & filed under Company News.

McLEAN, Va. – Naylor Association Solutions is excited to announce a newly reconfigured version of its Boxwood GO job board platform that enables individuals seeking full-time, part-time or volunteer opportunities to post their availability and help to fill crucial employment gaps created by the COVID-19 crisis. Originally designed to be a job board for employers, Boxwood GO now gives workers and volunteers a tool for them to indicate their availability to work.

Posted February 26th, 2020 & filed under Awards, Company News.

McLEAN, Va. – Naylor Association Solutions congratulates Sarah Sain, director of content, member communications, for earning the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry and is conferred by ASAE: The Center for Association Leadership.

To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. Read more »

Posted February 24th, 2020 & filed under Company News.

McLEAN, Va. – Naylor Association Solutions is excited to announce a partnership with Gravitate Solutions, a member-industry and data analytics company, to empower mutual clients to more easily bring valuable member data from their Naylor-provided online career centers into Gravitate’s Nucleus Data Analytics solution. The two platforms will connect through an open API integration available via the Naylor Marketplace, the online app store for Naylor’s career center and association management software technologies.

“Including Nucleus in the Naylor Marketplace was a no-brainer,” said Tom Aley, group vice president at Naylor Association Solutions. “It not only supports Naylor’s mission to make software integration easier for associations, but will allow more of our clients to reach into the untapped potential of job board data to drive engagement and revenue. We’ve only scratched the surface of better member engagement strategy with this integration, and we’re excited to work with the team at Gravitate Solutions.”

Posted February 18th, 2020 & filed under Company News.

McLEAN, Va. — Responding to the increasing number of associations that are moving toward best-in-class software solutions and away from the traditional all-in-one association management software (AMS) approach, Naylor is excited to expand its membership management offerings by introducing the Naylor Member Data Platform (MDP), powered by Wicket.

The Naylor MDP is a centralized system that tracks members’ and organizations’ transactions by integrating an association’s familiar software tools in one data hub, allowing the MDP to become the platform of record for all association data. The Naylor MDP connects to best-in-class software through open APIs and a single sign-on engine.

Posted January 7th, 2020 & filed under Awards, Client News.

McLEAN, Va. — Recently, the Association of Marketing and Communication Professionals (AMCP) held its 16th annual MarCom awards, recognizing excellence in marketing and communications. With the results comes Naylor Association Solutions’ excitement for the opportunity to honor some of its own clients who won various awards in the association media print category, including: the American Banking Association (ABA), the Asian American Hotel Owners Association (AAHOA), the Association of Professional Rental Organizations (APRO), the Texas Asphalt Pavement Association (TXAPA), and the National Asphalt Pavement Association (NAPA).

“In a testament to the hard work of everyone involved in making these magazines quality publications, our clients have deservedly received several MarCom awards,” stated David Bornmann, chief marketing officer for Naylor Association Solutions. “These awards are affirmation that these associations will continue to successfully influence their industries.”

Posted December 18th, 2019 & filed under Company News.

McLEAN, Va. — Event Garde, a trendsetting consulting firm focused on association professional development, is now partnering with Naylor to make its innovative Healthy by Association initiative more accessible for associations to adopt, modify and share with meeting attendees, members and staff. The partnership will include visual, audio and printable resources for professionals wanting to improve their work-health balance.

Event Garde Founder and CEO Aaron Wolowiec established Healthy by Association (HBA) in 2017 as an informal Facebook group for people in the stress-riddled association and hospitality industries to connect around a shared lifestyle, commiserate over the frustrating obstacles it presents when trying to find work-health balance, and inspire each other to not only invest in their health, but to find accessible, meaningful ways of embracing self-care.

“The Mental Health Foundation reports that when working long hours, as many in the association and hospitality industries do, 27% of employees feel depressed, 34% feel anxious and 58% feel irritable,” Wolowiec said. “When the average professional spends 25% of their adult life working, this lifestyle isn’t sustainable. Focusing on self-care shouldn’t be trendy or available only to those with enough time and money. Good health should be a lifestyle,” he continued.

Posted August 27th, 2019 & filed under Association Adviser.

The 2019 Association Communications Benchmarking Report uncovers staffing and member data wins, but finds many associations still facing customization and frequency challenges.

McLEAN, Va. — The days of associations creating a long-term, one-size-fits-all communications strategy and setting it on autopilot are gone, according to the results of Naylor/Association Adviser’s 2019 Association Communications Benchmarking Report. Instead, associations today know they must deliver an integrated communications program that speaks to members on an individual level and positions themselves as the go-to source for industry information. However, many of this year’s survey respondents admitted they struggle to deliver on those expectations in the face of members’ changing preferences for a broad range of communication channels and competition from other information sources.

“Information overload/communication clutter” remains the most frequently cited communication challenge in 2019, followed by “inability to communicate member benefits effectively” and “customizing for different member segments.” Moreover, the number of respondents who said they find these topics a challenge increased compared to 2018: 70 percent for combating information overload and 67 percent for communicating member benefits effectively, compared to 68 and 62 percent, respectively, in 2018.

Posted August 7th, 2019 & filed under Company News, Events.

McLEAN, Va. — Naylor Association Solutions is proud to announce that three of its clients’ shows have earned spots on Trade Show News Network’s 2018 Top 250 U.S. Trade Shows list: NPE: The Plastics Show (No. 6), the National Black MBA Association Annual Conference & Expo (No. 145), and the NAFA 2018 Institute & Expo (No. 206). All three associations behind these shows have been Naylor clients for 10 years or more, and have grown in square footage and non-dues revenue each event.

“Being recognized on a list like TSNN’s Top 250 U.S. Shows is a reflection of the hard work our staff and clients put in to making every one of our shows a worthwhile experience for attendees and exhibitors,” said John Gallagher, group vice president for Naylor Event Solutions.

Posted August 6th, 2019 & filed under Company News.

McLEAN, Va. — Naylor Association Solutions announces a new offering for associations interested in influencing government policy and regulations affecting their industry: Naylor Government Affairs. Previously offered only to clients of Naylor’s WJ Weiser association management division, this new service will offer advocacy services such as grassroots member mobilization, strategic alliance development, and legislative tracking at the local, state and federal levels to trade and professional associations from any industry.

“Virtually all associations have some form of a government affairs need — sometimes managed by an internal team, sometimes an external team and sometimes a combination,” said Alex DeBarr, president and CEO for Naylor. “Our government affairs team is comprised of experienced policy-minded individuals with a passion for helping associations do the research and mobilize stakeholders so that their members can thrive within the bounds of their industry’s regulatory environment.”

Posted June 24th, 2019 & filed under Company News.

In digital communications, value is measured by views and clicks. rasa.io’s content platform allows associations to further meet members’ information needs and increase their advertising revenue by offering individualized Smart Newsletter content at scale.

McLEAN, Va. – With businesses and individuals sending 246.5 billion emails per day, associations may be finding it difficult to reinforce the value of their email communications as a member benefit. Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort.

rasa.io’s Smart Newsletter platform uses artificial intelligence (AI) to collect relevant content from thousands of public sources and send individualized newsletters to each reader. rasa.io reduces the amount of time an association’s staff spends on newsletter creation, while increasing the amount of time members spend consuming those communications. rasa.io’s automated platform also allows associations to incorporate targeted advertising.

Posted May 16th, 2019 & filed under Company News.

McLEAN, Va. —Naylor Association Solutions has announced the acquisition of TechMedia, the leading producer of digital marketing conferences in the United States. TechMedia’s 20 Digital Summit conferences bolsters Naylor’s already-strong portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services.

“Adding the TechMedia conference business to the Naylor portfolio not only expands and diversifies our event portfolio, it will provide the association market with better access to world-class digital marketing content,” said Naylor President and CEO Alex DeBarr. “It’s just a great business that has been growing 30 to 40 percent each year and brings with it a creative and strong team.”

Founded in 2001 in North Carolina, TechMedia produces 20 conferences annually through its Digital Summit series. These multi-day conferences focus on digital marketing and marketing technology, and incorporate sponsor exhibitors plus top-flight networking with brand marketers, digital strategists and entrepreneurs. TechMedia also produces ancillary products for digital marketers including single-day workshops, webinars and a variety of online content.

Posted March 1st, 2019 & filed under Client News.

McLEAN, Va. — Naylor Association Solutions, North America’s leading media and events partner for associations, is pleased to announce an expanded collaboration with IEEE, the world’s largest technical professional organization advancing technology for humanity, to bring a diverse catalog of IEEE print and electronic media, and lead-generation products to market in 2019.

Naylor is the long-time publishing vendor for IEEE Power & Energy Society magazines. As of January 2019, Naylor is managing advertising sales and marketing functions for IEEE Spectrum and more than 30 additional IEEE technical societies. These products include all new IEEE Spectrum-branded advertising, sponsorships and recruiting products, as well as IEEE technical society media products.

Posted February 14th, 2019 & filed under Company News.

McLEAN, Va.— Associations wanting to provide more career development support to members now have the ability to offer a free resume-evaluation tool through their Naylor online career center. The TopResume integration, part of the Naylor Marketplace, gives job seekers a competitive hiring edge while strengthening associations’ membership value.

“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.

TopResume is the world’s largest resume-writing service. Its network of more than 1,500 writers, certified career coaches and recruiters offers resume reviews and writing services through an online, collaborative process.
Read more »

Naylor’s John Bacon Appointed to TSAE Board of Directors

Associations Make Daring Decisions on How to Innovate and Engage with Members in the Time of Pandemic

The 2020 Association Communications Benchmarking Report shows that the effects of COVID-19 have hit associations fast and have far-reaching implications for the future.

Naylor Reconfigures Software Platform to Connect Unemployed, Displaced Workers and Volunteers with Employers Facing Urgent Needs Due to COVID-19

Naylor’s Sarah Sain Earns CAE Credential

Naylor Association Solutions Partners with Gravitate Solutions to Help Associations Glean Greater Insights from Career Center Data

Naylor Association Solutions Expands Member Management Offerings to Include Member Data Platform (MDP), powered by Wicket

Five Naylor Member Communication Client Publications Honored with MarCom Awards

Event Garde Partners with Naylor Association Solutions to Encourage Association Professionals to Invest in Their Health

Associations Struggle with 20th Century Approach to 21st Century Communication Challenges

The 2019 Association Communications Benchmarking Report uncovers staffing and member data wins, but finds many associations still facing customization and frequency challenges.

Three Shows Produced by Naylor Association Solutions Garner Recognition in TSNN’s 2018 Top 250 Trade Shows List

Naylor Helps Associations Achieve Advocacy and Regulatory Victories through New Government Affairs Services

Naylor Launches New AI-Powered eNewsletters with Partner rasa.io

Naylor Association Solutions acquires TechMedia, the leading producer of digital marketing conferences in the U.S.

IEEE 2019 Collaboration with Naylor Offers New Benefits for Advertisers

Naylor Marketplace’s Integration with TopResume Provides Association Members with Complimentary, Personalized Resume Feedback