In digital communications, value is measured by views and clicks. rasa.io’s content platform allows associations to further meet members’ information needs and increase their advertising revenue by offering individualized Smart Newsletter content at scale.
WASHINGTON – With businesses and individuals sending 246.5 billion emails per day, associations may be finding it difficult to reinforce the value of their email communications as a member benefit. Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort.
rasa.io’s Smart Newsletter platform uses artificial intelligence (AI) to collect relevant content from thousands of public sources and send individualized newsletters to each reader. rasa.io reduces the amount of time an association’s staff spends on newsletter creation, while increasing the amount of time members spend consuming those communications. rasa.io’s automated platform also allows associations to incorporate targeted advertising.