McLEAN, Va. – Naylor Association Solutions is excited to announce a newly reconfigured version of its Boxwood GO job board platform that enables individuals seeking full-time, part-time or volunteer opportunities to post their availability and help to fill crucial employment gaps created by the COVID-19 crisis. Originally designed to be a job board for employers, Boxwood GO now gives workers and volunteers a tool for them to indicate their availability to work.
McLEAN, Va. – Naylor Association Solutions congratulates Sarah Sain, director of content, member communications, for earning the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry and is conferred by ASAE: The Center for Association Leadership.
To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. Read more »
McLEAN, Va. – Naylor Association Solutions is excited to announce a partnership with Gravitate Solutions, a member-industry and data analytics company, to empower mutual clients to more easily bring valuable member data from their Naylor-provided online career centers into Gravitate’s Nucleus Data Analytics solution. The two platforms will connect through an open API integration available via the Naylor Marketplace, the online app store for Naylor’s career center and association management software technologies.
“Including Nucleus in the Naylor Marketplace was a no-brainer,” said Tom Aley, group vice president at Naylor Association Solutions. “It not only supports Naylor’s mission to make software integration easier for associations, but will allow more of our clients to reach into the untapped potential of job board data to drive engagement and revenue. We’ve only scratched the surface of better member engagement strategy with this integration, and we’re excited to work with the team at Gravitate Solutions.”
McLEAN, Va. — Responding to the increasing number of associations that are moving toward best-in-class software solutions and away from the traditional all-in-one association management software (AMS) approach, Naylor is excited to expand its membership management offerings by introducing the Naylor Member Data Platform (MDP), powered by Wicket.
The Naylor MDP is a centralized system that tracks members’ and organizations’ transactions by integrating an association’s familiar software tools in one data hub, allowing the MDP to become the platform of record for all association data. The Naylor MDP connects to best-in-class software through open APIs and a single sign-on engine.
McLEAN, Va. — Recently, the Association of Marketing and Communication Professionals (AMCP) held its 16th annual MarCom awards, recognizing excellence in marketing and communications. With the results comes Naylor Association Solutions’ excitement for the opportunity to honor some of its own clients who won various awards in the association media print category, including: the American Banking Association (ABA), the Asian American Hotel Owners Association (AAHOA), the Association of Professional Rental Organizations (APRO), the Texas Asphalt Pavement Association (TXAPA), and the National Asphalt Pavement Association (NAPA).
“In a testament to the hard work of everyone involved in making these magazines quality publications, our clients have deservedly received several MarCom awards,” stated David Bornmann, chief marketing officer for Naylor Association Solutions. “These awards are affirmation that these associations will continue to successfully influence their industries.”
McLEAN, Va. — Event Garde, a trendsetting consulting firm focused on association professional development, is now partnering with Naylor to make its innovative Healthy by Association initiative more accessible for associations to adopt, modify and share with meeting attendees, members and staff. The partnership will include visual, audio and printable resources for professionals wanting to improve their work-health balance.
Event Garde Founder and CEO Aaron Wolowiec established Healthy by Association (HBA) in 2017 as an informal Facebook group for people in the stress-riddled association and hospitality industries to connect around a shared lifestyle, commiserate over the frustrating obstacles it presents when trying to find work-health balance, and inspire each other to not only invest in their health, but to find accessible, meaningful ways of embracing self-care.
“The Mental Health Foundation reports that when working long hours, as many in the association and hospitality industries do, 27% of employees feel depressed, 34% feel anxious and 58% feel irritable,” Wolowiec said. “When the average professional spends 25% of their adult life working, this lifestyle isn’t sustainable. Focusing on self-care shouldn’t be trendy or available only to those with enough time and money. Good health should be a lifestyle,” he continued.
The 2019 Association Communications Benchmarking Report uncovers staffing and member data wins, but finds many associations still facing customization and frequency challenges.
McLEAN, Va. — The days of associations creating a long-term, one-size-fits-all communications strategy and setting it on autopilot are gone, according to the results of Naylor/Association Adviser’s 2019 Association Communications Benchmarking Report. Instead, associations today know they must deliver an integrated communications program that speaks to members on an individual level and positions themselves as the go-to source for industry information. However, many of this year’s survey respondents admitted they struggle to deliver on those expectations in the face of members’ changing preferences for a broad range of communication channels and competition from other information sources.
“Information overload/communication clutter” remains the most frequently cited communication challenge in 2019, followed by “inability to communicate member benefits effectively” and “customizing for different member segments.” Moreover, the number of respondents who said they find these topics a challenge increased compared to 2018: 70 percent for combating information overload and 67 percent for communicating member benefits effectively, compared to 68 and 62 percent, respectively, in 2018.
McLEAN, Va. — Naylor Association Solutions is proud to announce that three of its clients’ shows have earned spots on Trade Show News Network’s 2018 Top 250 U.S. Trade Shows list: NPE: The Plastics Show (No. 6), the National Black MBA Association Annual Conference & Expo (No. 145), and the NAFA 2018 Institute & Expo (No. 206). All three associations behind these shows have been Naylor clients for 10 years or more, and have grown in square footage and non-dues revenue each event.
“Being recognized on a list like TSNN’s Top 250 U.S. Shows is a reflection of the hard work our staff and clients put in to making every one of our shows a worthwhile experience for attendees and exhibitors,” said John Gallagher, group vice president for Naylor Event Solutions.
McLEAN, Va. — Naylor Association Solutions announces a new offering for associations interested in influencing government policy and regulations affecting their industry: Naylor Government Affairs. Previously offered only to clients of Naylor’s WJ Weiser association management division, this new service will offer advocacy services such as grassroots member mobilization, strategic alliance development, and legislative tracking at the local, state and federal levels to trade and professional associations from any industry.
“Virtually all associations have some form of a government affairs need — sometimes managed by an internal team, sometimes an external team and sometimes a combination,” said Alex DeBarr, president and CEO for Naylor. “Our government affairs team is comprised of experienced policy-minded individuals with a passion for helping associations do the research and mobilize stakeholders so that their members can thrive within the bounds of their industry’s regulatory environment.”
In digital communications, value is measured by views and clicks. rasa.io’s content platform allows associations to further meet members’ information needs and increase their advertising revenue by offering individualized Smart Newsletter content at scale.
McLEAN, Va. – With businesses and individuals sending 246.5 billion emails per day, associations may be finding it difficult to reinforce the value of their email communications as a member benefit. Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort.
rasa.io’s Smart Newsletter platform uses artificial intelligence (AI) to collect relevant content from thousands of public sources and send individualized newsletters to each reader. rasa.io reduces the amount of time an association’s staff spends on newsletter creation, while increasing the amount of time members spend consuming those communications. rasa.io’s automated platform also allows associations to incorporate targeted advertising.
McLEAN, Va. —Naylor Association Solutions has announced the acquisition of TechMedia, the leading producer of digital marketing conferences in the United States. TechMedia’s 20 Digital Summit conferences bolsters Naylor’s already-strong portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services.
“Adding the TechMedia conference business to the Naylor portfolio not only expands and diversifies our event portfolio, it will provide the association market with better access to world-class digital marketing content,” said Naylor President and CEO Alex DeBarr. “It’s just a great business that has been growing 30 to 40 percent each year and brings with it a creative and strong team.”
Founded in 2001 in North Carolina, TechMedia produces 20 conferences annually through its Digital Summit series. These multi-day conferences focus on digital marketing and marketing technology, and incorporate sponsor exhibitors plus top-flight networking with brand marketers, digital strategists and entrepreneurs. TechMedia also produces ancillary products for digital marketers including single-day workshops, webinars and a variety of online content.
McLEAN, Va. — Naylor Association Solutions, North America’s leading media and events partner for associations, is pleased to announce an expanded collaboration with IEEE, the world’s largest technical professional organization advancing technology for humanity, to bring a diverse catalog of IEEE print and electronic media, and lead-generation products to market in 2019.
Naylor is the long-time publishing vendor for IEEE Power & Energy Society magazines. As of January 2019, Naylor is managing advertising sales and marketing functions for IEEE Spectrum and more than 30 additional IEEE technical societies. These products include all new IEEE Spectrum-branded advertising, sponsorships and recruiting products, as well as IEEE technical society media products.
McLEAN, Va.— Associations wanting to provide more career development support to members now have the ability to offer a free resume-evaluation tool through their Naylor online career center. The TopResume integration, part of the Naylor Marketplace, gives job seekers a competitive hiring edge while strengthening associations’ membership value.
“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.
TopResume is the world’s largest resume-writing service. Its network of more than 1,500 writers, certified career coaches and recruiters offers resume reviews and writing services through an online, collaborative process.
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This post originally appeared in the December/January edition of Signature magazine.
Associations have never been more competitive in the publishing arena than they are now, but it takes an agile, tuned-in organization to capitalize on the opportunities.
Fresh out of college back in the day, Alex DeBarr spent a year as an editor before finding his calling in ad sales. For 22 years, he worked in various revenue-building and leadership capacities at Advanstar Communications as an executive vice president and then left to join Naylor Association Solutions as the first non-Naylor CEO in company history.
After 10 years with Naylor, DeBarr is as high on association publishing as he’s ever been. Here he speaks candidly with Signature readers about where to invest in 2019 and how to be more competitive.
McLEAN, Va. — Associations that use Intuit’s QuickBooks software to manage their finances can now import transaction data from their association management software in seconds through a new feature in the Naylor Marketplace. This QuickBooks app supports both QuickBooks Desktop and QuickBooks Online.
“Accurate financial accounting and reporting is an essential part of good association management. Our clients have told us they wanted a tool that would help them more efficiently merge their accounts, commonly tracked through QuickBooks, with income records stored in their AMS database. This integration helps our clients’ databases and financial software talk to each other to ensure the seamless flow of information between these systems,” said Tom Aley, group vice president for Naylor’s SaaS group.