News & Events

Naylor Association Solutions Celebrates Seven 2021 MarCom Awards Won by Its Association Partners

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Recognized for excellence in print media, the awards include three Platinum award winners and four Gold award winners.  

MCLEAN, VA. — Nov. 18, 2021 — Naylor Association Solutions, a leading provider of innovative association tools and services that strengthen member engagement and increase non-dues revenue, today celebrates seven accolades earned by its association partners in the 2021 MarCom Awards, an annual competition that recognizes excellence in marketing and communications. Naylor’s association partners won three Platinum and four Gold MarCom Awards in the Print Media: Magazine category for publications Naylor publishes.

Naylor partners honored with Platinum awards include:

Naylor partners honored with Gold awards include:

“Congratulations to our seven association partners and all the personnel involved in creating these informative and eye-catching publications,” said Sarah Sain, CAE, director of content for Naylor. “Our objective as a strategic partner in producing these publications is to inform and engage with creative communications that association members will enjoy. We are passionate about helping our association partners build deeper connections with their members and grow their audience through these publications.”

The 2021 Marcom Awards competition received more than 6,500 entries from throughout the U.S., Canada, and dozens of other countries from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Marcom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP).

 

Naylor Association Solutions Wins Three Platinum 2021 MarCom Awards for Excellence in Its Print and Digital Media Publications

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Naylor’s three MarCom Awards recognize its team’s creativity and integrity in producing the highest-quality editorial content and graphic design

MCLEAN, VA. — Nov. 18, 2021 — Naylor Association Solutions, a leading provider of innovative association tools and services that strengthen member engagement and increase non-dues revenue, today celebrates its three accolades earned in the 2021 MarCom Awards, an annual competition that recognizes excellence in marketing and communications. Naylor won Platinum awards, the competition’s top prize, in two categories, two for print media and one for digital media.

The Naylor publications honored include:

  • Best Digital Media: E-Communications – The 2021 Association Communications Benchmarking Report, Naylor’s report that surveys senior staff members at North American trade associations, professional societies and association management companies and provides an inside look at how associations are leveraging different communications technologies and practices to positively impact member engagement and the generation of non-dues revenue.
  • Best Print Media: Magazine – Association Adviser magazine, Naylor’s annual magazine for associations that offers best practices, news and leadership strategies for association professionals.
  • Best Print Media: Brochure – Naylor’s Corporate Capabilities Brochure that summarizes the company’s product and service offerings for associations.

“We’re excited to have three Naylor pieces recognized by this year’s MarCom Awards as standouts in a very crowded media landscape,” said Sarah Sain, CAE, director of content for Naylor. “We’re honored to be recognized by our industry peers for our commitment to excellence in everything we do as a partner to professional and trade associations. The awards are a testament to our team’s hard work, creativity and dedication to producing the highest-quality editorial content and graphic design.”

The 2021 Marcom Awards competition received more than 6,500 entries from throughout the U.S., Canada, and dozens of other countries from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Marcom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP).

Naylor Association Solutions Launches Upgrades to Its Career Center & Job Board Platform for Online Recruitment

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Naylor’s first set of upgrades enhance the user experience and user interface for job seekers, employers and administrators

 

MCLEAN, VA. – Oct. 4, 2021 – Naylor Association Solutions, a leading provider of innovative association tools and services that strengthen member engagement and increase non-dues revenue, today announced the launch of a set of upgrades to its Career Center & Job Board platform. With getting as many people as possible back to work a priority for all, Naylor’s first upgrades to its online Career Center solution – the only one endorsed by the American Society of Association Executives (ASAE) – improve the user interface and enhance the user experience for job seekers, employers and administrators.

“We’re excited to announce the new upgrades to Naylor’s Career Center & Job Board platform in the coming months,” said Scott Conley, vice president of recruitment and staffing solutions at Naylor. “Our first upgrade is the design of our online Career Center, which now provides a more intuitive user experience throughout. The next upgrades in our deliberately iterative process – based on feedback from our customers, partners and peers, as well as job seekers and employers – ensures we’re helping meet the evolving hiring needs and goals of associations’ workforce development initiatives and improving the overall experience for users.”

The redesigned user interface of Naylor’s online recruiting platform benefits both job seekers and employers by delivering a more intuitive user experience through a multi-pane approach, which allows users to search for, view and apply to jobs on the same page. Additional improvements coming soon to Naylor’s online recruitment platform include:

  • An improved job posting and purchasing progression that allows job posters to purchase holistic recruitment marketing campaigns as well as individual job postings, while tracking their progress through each step of the process
  • An updated job search interface that improves efficiency and delivers better ROI to employers
  • A new, robust resource center that curates Naylor-generated workforce content and association content together to deliver relevant and timely resources for members throughout the many phases of their career

Naylor currently has the largest portfolio of association career centers in the North American market. To date in 2021, more than 1.08 million jobs have been posted via Naylor’s Career Center platform (+90% new jobs posted YoY) with more than 555,000 apply clicks (+7% YoY) and 397,000 applications submitted (+8% YoY).

About Naylor
Naylor Association Solutions is devoted to building stronger associations. As strategic partners to professional and trade associations in the U.S. and Canada, Naylor offers a comprehensive set of innovative association tools and services that strengthen member engagement and increase non-dues revenue. Our offerings include member communications, management of live and online meetings and events, online career centers, Association Management Software (AMS) and Member Data Platform (MDP), full-service association management and online learning. Naylor’s team supports its clients with unmatched depth and breadth of expertise and an innovative spirit in solving the unique challenges faced by associations. Naylor also delivers valuable insights through its customized client portals that provide real-time feedback and advanced analytics. Founded in 1969, today, Naylor serves more than 1,600 associations across 80+ industries. Our headquarters are in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Schaumburg, Ill.; and Winnipeg, Manitoba. For more information, visit https://www.naylor.com.

The 2021 Association Communications Benchmarking Report is Here

Naylor 2021 “Association Communications Benchmarking Report”: Virtual Events Prove to be a Viable Option; However, Traditional Challenges of Understaffing, Revenue Generation Remain

Posted & filed under Association Adviser.

Examining how associations are adapting during the COVID-19 pandemic, Naylor’s 2021 benchmarking report reveals a growing shift in strategies for communications and events.

 

MCLEAN, Va. – August 11, 2021 – Naylor Association Solutions, a leading provider of innovative association tools and services that strengthen member engagement and increase non-dues revenue, today unveiled the findings of its 10th annual “Association Communications Benchmarking Report.” The report analyzes survey data from senior staff members at North American trade associations, professional societies and association management companies, providing an inside look at how associations are navigating the impacts of COVID-19 on member engagement and communications, live and virtual events, staffing and the generation of non-dues revenue. The survey, which was fielded on March 30, 2021 and closed April 30, 2021, was completed by nearly 500 association executives.

“In a COVID and post-COVID world, professional and trade associations remain vital to their members and markets. No other single entities can offer such diverse value to members as bringing them together for events, helping them grow and succeed in their careers and setting and validating industry standards for safety, quality, ethics and social responsibility,” said Alex DeBarr, president and CEO of Naylor. “Obviously, COVID has had a significant impact on associations and all of us but we’re heartened to see many associations adapt their strategies and tactics to speed their recovery and their ability to be a catalyst for recovery and re-invention for the markets they serve.”

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EXCEL Award Winner graphic 2021

Two Naylor Projects Win AM&P EXCEL Awards

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McLEAN, Va. — Naylor Association Solutions is pleased to announce that two of its clients, the American Bankers Association (ABA) and the American Institute of Architects – Los Angeles Chapter (AIA Los Angeles) have won awards in the 41st Annual AM&P Network EXCEL Awards competition. ABA won a Bronze Award for coverage of the 2020 pandemic in its member magazine, ABA Banking Journal, while AIA Los Angeles nabbed a promotional content Gold Award for its 2020 Membership Directory and Resource Guide.

“Printed magazines and directories continue to serve as a cornerstone of member communications strategy and tactics,” said Sarah Sain, Naylor’s director of content. “We’re proud to work with ABA and AIA Los Angeles to produce these valuable projects for their membership. We strive to offer quality, informative communications that serve a variety of stakeholders. Winning recognition from our peers at AM&P is a gratifying confirmation that our work is valuable.”

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Center for Health Affairs logo

Naylor, The Center for Health Affairs Enter Ongoing Strategic Discussions on Collaboration, Growth

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Naylor Association Solutions and The Center for Health Affairs announce they have entered into strategic discussions aimed at developing new growth opportunities for both organizations.

Naylor, based in McLean, VA , is a provider of broad-based engagement, software, management and non-dues revenue for over 1,600 trade and professional associations in the U.S. and Canada. As the second-oldest hospital association in the U.S., The Center for Health Affairs, based in Cleveland, OH, represents 36 hospitals across a nine-county region and provides additional services nationwide to more than 19,000 members through its business affiliates, CHAMPS Group Purchasing and The Essentials Group.

Naylor and The Center are exploring opportunities to leverage their respective product and service capabilities, to serve nonprofit and for-profit clients, and expand the market served by both organizations. Currently, these offerings include Naylor’s event, media, monetization, software, and association management solutions, and The Center’s data hub, solutions portfolio, management services, and community engagement strategies.

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2020 MarCom Award Winner Covers 1024 px

Four Naylor Magazines Win Gold MarCom Awards

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McLEAN, Va. — For the third consecutive year, the Association of Marketing and Communication Professionals (AMCP) has conferred multiple MarCom Awards to outstanding magazines published by Naylor Association Solutions. For its 2020 cycle, Gold MarCom Awards have been bestowed upon publications belonging to the American Society of Interior Designers (ASID) New York Metro, the British Columbia Society of Landscape Architects, the Independent Insurance Agents & Brokers of America (Big “I”), and the International Carwash Association.

“Congratulations to our four association partners and the teams involved in writing, editing, designing, and producing these outstanding magazines,” said Sarah Sain, CAE, director of content for Naylor. “Our primary goal with every publication is to produce an informative, visually compelling communications piece that members enjoy reading and sharing. Winning awards like these reinforces that the work we do on behalf of our associations is valuable, and it motivates our teams to push our standards even higher,” she continued.

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EXCEL 2020 Awards logo

Naylor’s Member Communications Team Wins Gold, Silver and Bronze at the 2020 EXCEL Awards

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McLEAN, Va. – Naylor Association Solutions is pleased to announce that three of its associations have won accolades for their print publications in the 40th annual SIIA/Association Media & Publishing EXCEL Awards. The American Bankers Association (ABA), the National Recreation and Park Association (NRPA) and the Canadian Society of Landscape Architects (CSLA) were honored in an online announcement and celebration on July 14, 2020.

“Our member communications team works diligently year-round to write, design, lay out and produce innovative content that members of all industries and career stages find valuable,” said Sarah Sain, Naylor’s director of content, member communications. “It’s a pleasure to pause for a moment and be recognized by our publishing peers for the quality of our work for these three associations.”

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Zoom GoToWebinar Header

Create seamless virtual meeting experiences and improve online data tracking with Naylor’s new Zoom and GoToWebinar Marketplace integrations

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McLEAN, Va. – With a growing need to hold association meetings and events online, Naylor AMS now offers integrations with Zoom and GoToWebinar through the Naylor Marketplace and the Naylor Connect System. Both integrations will allow Naylor AMS clients to seamlessly use the Naylor AMS event platform to handle all registrations, eCommerce and data tracking for virtual events, meetings and webinars. 

“As more associations are moving their events and conferences online, Naylor is looking for ways to help streamline that process through cost-effective and efficient integrations of popular virtual meeting software,” said Naylor’s Group Vice President for SaaS Solutions Tom Aley. “The Zoom and GoToWebinar integrations will let associations host accessible meetings for attendees of all tech abilities while helping them track the essential data gathered from event interactions.”

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Naylor's John Bacon join's the TSAE Board of Directors

Naylor’s John Bacon Appointed to TSAE Board of Directors

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McLEAN, Va. – Naylor Association Solutions congratulates Senior Group Publisher John Bacon, MBA on his appointment to the Texas Society of Association Executives Board of Directors. His extensive background in maximizing non-dues revenue through a consultative approach combined with his passion for diversity and inclusion makes him a strong addition to the 19-member board.

“I’m looking forward to getting to know my fellow board members and taking advantage of the opportunities to learn from this talented group of association and industry professionals,” Bacon said. “I’m also looking forward to learning more about TSAE’s goals and needs, and contributing to the organization’s continued evolution.”

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AA 2020 Benchmarking Report

Associations Make Daring Decisions on How to Innovate and Engage with Members in the Time of Pandemic

Posted & filed under Association Adviser.

The 2020 Association Communications Benchmarking Report shows that the effects of COVID-19 have hit associations fast and have far-reaching implications for the future.

 

McLEAN, Va. — The COVID-19 pandemic and shutdown – along with the resulting economic fallout – has had a significant impact on associations’ ability to engage and communicate with members, according to the results of Naylor Association Solutions and Association Adviser’s 2020 Association Communications Benchmarking Report. Adapting to remote work at the same time they are forced to evolve the ways in which they reach members and stakeholders has brought trade and professional associations unexpected challenges and reasons to hope for a stronger future.

The COVID-19 pandemic brought live events – the top source of branding, member engagement and non-dues revenue for many associations – to a standstill in early 2020. Four out of five respondents told Association Adviser they were finding it challenging to maintain pre-COVID attendance levels at their events, which largely shifted to virtual, while nearly three in four said they would not be able to maintain pre-COVID levels of advertising, sponsorship and exhibit sales. In fact, nearly four out of five respondents expect double-digit declines in non-dues revenue in the year ahead.

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Naylor Reconfigures Software Platform to Connect Unemployed, Displaced Workers and Volunteers with Employers Facing Urgent Needs Due to COVID-19

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McLEAN, Va. – Naylor Association Solutions is excited to announce a newly reconfigured version of its Boxwood GO job board platform that enables individuals seeking full-time, part-time or volunteer opportunities to post their availability and help to fill crucial employment gaps created by the COVID-19 crisis.  Originally designed to be a job board for employers, Boxwood GO now gives workers and volunteers a tool for them to indicate their availability to work.

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Sarah Sain achieves CAE designation

Naylor’s Sarah Sain Earns CAE Credential

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McLEAN, Va. – Naylor Association Solutions congratulates Sarah Sain, director of content, member communications, for earning the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry and is conferred by ASAE: The Center for Association Leadership.

To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. Read more »

Naylor logo next to Gravitate logo

Naylor Association Solutions Partners with Gravitate Solutions to Help Associations Glean Greater Insights from Career Center Data

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McLEAN, Va. – Naylor Association Solutions is excited to announce a partnership with Gravitate Solutions, a member-industry and data analytics company, to empower mutual clients to more easily bring valuable member data from their Naylor-provided online career centers into Gravitate’s Nucleus Data Analytics solution. The two platforms will connect through an open API integration available via the Naylor Marketplace, the online app store for Naylor’s career center and association management software technologies.

“Including Nucleus in the Naylor Marketplace was a no-brainer,” said Tom Aley, group vice president at Naylor Association Solutions. “It not only supports Naylor’s mission to make software integration easier for associations, but will allow more of our clients to reach into the untapped potential of job board data to drive engagement and revenue. We’ve only scratched the surface of better member engagement strategy with this integration, and we’re excited to work with the team at Gravitate Solutions.”

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Naylor Introduces a new Member Data Platform, powered by Wicket

Naylor Association Solutions Expands Member Management Offerings to Include Member Data Platform (MDP), powered by Wicket

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McLEAN, Va. — Responding to the increasing number of associations that are moving toward best-in-class software solutions and away from the traditional all-in-one association management software (AMS) approach, Naylor is excited to expand its membership management offerings by introducing the Naylor Member Data Platform (MDP), powered by Wicket.

The Naylor MDP is a centralized system that tracks members’ and organizations’ transactions by integrating an association’s familiar software tools in one data hub, allowing the MDP to become the platform of record for all association data. The Naylor MDP connects to best-in-class software through open APIs and a single sign-on engine.

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