Naylor’s Leadership Team
Executive Leadership
CEO & President
CEO & President
Christine Shaw is a highly skilled and award-winning executive with over 20 years of experience in B2B media information services, global events, mergers and acquisitions, and company growth and development. As a two-time female CEO and mother of two children, Christine understands the challenges that women face throughout their careers as they move into leadership positions throughout their career journey. Christine is a champion for excellence and an advocate for working women, with a profound knowledge of business strategy, people management, marketing, technology, and B2B media sectors. Recently named one of the Top 10 Best CEOs of 2021 by Industry ERA Magazine, Christine is an inspirational leader who brings out the best in people through trust, respect, and continuous improvement.
Christine launched Her Success Matters as a platform to inspire other women as they develop their careers by sharing powerful and emotional stories from other successful women.
Christine believes that by providing a space where women can share their stories, we can make a difference by helping more women to dream BIG and accomplish their own career goals and ambitions.
Chief Operating Officer
Chief Operating Officer
Laura has been serving associations at Naylor for 15 years. Over this time, Laura has held various leadership roles in areas of advertising sales, product fulfillment, client services and revenue operations. Laura has led strategic initiatives related to product development, strategic partnerships, and product launches to expand Naylor’s suite of offerings, including the launch of programmatic advertising and AI newsletters.
As COO, Laura is charged with developing and executing business operations that align with the company’s strategic objectives, drive results and build value both for our company and our clients. Laura’s primary focus is to oversee and optimize daily operations, ensuring efficiency, scalability, and profitability across all departments.
Chief Growth Officer
Chief Growth Officer
Taylor Kessel-Salomonsson serves as Chief Growth Officer at Naylor Association Solutions, where she leads the company’s integrated growth strategy across marketing, sales, and go-to-market functions. She is responsible for driving revenue, expanding market reach, and strengthening the value Naylor delivers to its association partners.
With a career spanning startups and global enterprises—including leadership roles at Salesforce, DocuSign, Conexiom, and Bloomfilter—Taylor brings deep expertise in aligning teams, strategies, and messaging to accelerate growth. She is passionate about helping associations thrive by connecting them with the tools, insights, and programs they need to grow membership, engagement, and revenue.
Taylor lives in Naples, Florida with her husband and two dogs.
Chief Business Officer
Chief Business Officer
Chief People Officer
Chief People Officer
Bio coming soon
Executive Chairman
Executive Chairman
Tom Kemp is Executive Chairman of Naylor Association Solutions and an experienced operating executive and private equity investor in B2B information, events, and media. He has led the growth and transformation of companies across the industry with a focus on scaling operations and driving performance.
Previously, he served as Chairman and CEO of Northstar Travel Group and held senior roles at Oakstreet Media, Veronis Suhler Stevenson, Penton Media Inc., and Miller Freeman Inc. He has completed more than 100 transactions, including acquisitions, integrations, and capital market financings.
Tom serves on the boards of PRA Business Events and MMGY and is active in industry organizations including SISO, Destinations International, and Connectiv/SIIA. He has been recognized with honors including BtoB Magazine’s CEO Top Innovator, the Folio: 100 C-Level Visionary award, induction into the B-to-B Media Hall of Fame, and the 2026 Krakoff Industry Excellence Award from SISO. He holds a BA with honors from Amherst College and lives with his family in Mill Valley, California.
Senior Leadership
Executive Vice President, Association Management
Heather Swanson, MA is the Senior Vice President and directs Weiser’s executive team responsible for managing the direct line team of executive directors, associate directors, and account managers, as well as the operating departments. Heather started with Weiser as an Associate Director and has been with the company for over seven years. Before joining the Weiser team, Heather worked in higher education holding several leadership rolls. As Senior Vice President of Tribeca Flashpoint, a private multimedia college in Chicago, she was tasked to define strategies to drive up enrollment, expand revenue, decrease refunds, and generate qualified leads. Heather managed a staff of 10 Admissions Representatives and Director of Enrollment while at Tribeca Flashpoint. Under her leadership the team created a new marketing campaign that increased applicant conversation and decreased application refund requests. Prior to joining Tribeca Flashpoint, Heather worked at National Louis University for 12 years, the oldest private college in Chicago. In her tenure as Director of Enrollment, Heather had responsibility for 20+ Enrollment Representative, Assistant Director and Administrative Assistant. Along with the Senior Level Cabinet Heather designed activities and campaigns closely aligned with the university’s mission to capitalize on market opportunities. During her time at NLU she managed a $30M budget, defined revenue sources, and set goals that resulted in improved enrollment in the post-secondary teacher certification programs.
CFO, WJ Weiser
Denita Norman is chief financial officer at Weiser, a leader in medical association management.In this role, Denita is responsible for all facets of client accounting and finance for the company as well as its client organizations. Denita manages a robust accounting department as well as other operating departments. Prior to joining Weiser, Denita worked in the health care industry for Baxter Healthcare, Allegiance Healthcare and Cardinal Health. Denita’s senior leadership roles, in descending order, included Division Controller and Group Controller for three Cardinal Health divisions, Finance Director, and Plant Controller. In addition to her experience in the core healthcare businesses, Denita was selected for leading roles in growth and new venture businesses including acquisitions, startup businesses, turnarounds, and reorganizations. Denita graduated from the University of Illinois and began her career as an auditor for Price Waterhouse.
Senior Vice President, Finance & Accounting
Senior Vice President, Finance & Accounting
Sarah brings more than 15 years of industry experience to Naylor, ranging across public and private entities. She has supported a wide array of business operations, including bookkeeping, budget preparation and execution, preparation, review, and audit of financial statements, program and project management, strategic planning, and system implementations. As the Vice President of Finance and Accounting, Sarah is responsible for overseeing all areas of accounting operations and processes, including financial reporting and the annual audit process. She is committed to driving efficiencies and corporate results, while emphasizing collaboration and development across the department.
Sarah graduated from Towson University with a Bachelor of Science degree in Accounting and is a Certified Public Accountant. She resides in Charleston, SC with her husband, two sons, and two dogs.
Vice President, Careers
Vice President, Careers
Vice President, Content Services
Vice President, Content Services
Vice President, Product Operations
Jensen started with Naylor in 2013 as a part of the online support team for member communications. Throughout the years, Jensen expanded his experience and oversight to both our communications and SaaS divisions. Today as the Vice President of Product Operations, Jensen is responsible for overseeing all client onboarding, ongoing product fulfillment and the customer support experience for our print scheduling and distribution operations, ad trafficking and fulfillment, and digital product implementation and support processes.
Jensen graduated from the University of Georgia with a BA in marketing and a certificate for completing the UGA music business program. Currently residing in Atlanta, GA, Jensen loves traveling, hiking, and keeping his dog Cheyenne entertained.