5 Best Practices for Building a Strong Editorial Content Plan
It’s essential for your association to have a clearly defined editorial content strategy
How essential is it for your association to have a clearly defined editorial content strategy? As the saying goes, if you fail to plan, you'll plan to fail.
Don't plan to fail at your member communication! Check out our newest infographic about 5 best practices for creating a strong editorial content plan and discover tips such as:
- Going to your members for content
- Establishing an editorial committee
- Involving advertisers and sponsors
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Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
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