Case Study: Texas Society of Association Executives
Following a brand refresh, Naylor and TSAE Increase Ad Sales by 12%
Like many associations, TSAE relies heavily on its print publication as a tool to engage members and earn non-dues revenue.
As part of TSAE's complete brand overhaul, Naylor helped the association redesign their magazine, freshen its content, and build a complementary microsite, all of which:
- Increased member engagement
- Bolstered TSAE’s event and social media initiatives
- Opened new opportunities to earn non-dues revenue through custom ad bundles and sponsorship packages
Generate more revenue and better engage members with meaningful content.See How
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CLIENTS WE WORK WITH
“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.
Laura Vaccaro, HR Recruiter, TD Bank
“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”
Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)
Changes in your work and team are inevitable, but they don’t have to be difficult. Sharon Newport, director of operations at DHI – Door Security & Safety Professionals, shares about leading through the lens of change, and the benefits to using the power of change leadership to mold your association’s culture and programming. She details how leading with curiosity can help you explore the hidden strengths and great ideas of your team while improving your leadership skills.
Sharon was once a documentary writer, producer, and actress, and has found many parallels between the structure of the media community and the association community, which she says is the tribe she never knew she needed. We think you’ll love her insights into the power of change leadership. Listen on Anchor.fm, or through the widget below!