Case Study: American Bankers Association

ABA Retains Editorial Control While Reducing Financial Risk with Naylor

Prior to working with Naylor, production of the American Bankers Association's magazine was entirely outsourced. ABA was subsidizing the cost of the magazine at a loss, ad sales were declining, and the association staff desired editorial management. They sought an alternative that would give them control of the content and reduce their financial exposure.

With Naylor on their team, ABA:

  • Increased revenues by nearly 350% in just two years,
  • Welcomed 150% more visitors to their website, and
  • Added revenue from a weekly podcast.

How did ABA do it?

OUR SOLUTIONS

Designed to maximize member engagement and revenue generation – Naylor’s solutions are customized to meet the unique needs of each client.

Member Communications

Generate more revenue and better engage members with meaningful content.

See How

Member Communications

Career Center Solutions

Career Center Solutions

Be your industry’s go-to destination for career growth.

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Event Management

Achieve more member participation, exhibitor sales, and effortless events.

Elevate Your Events

Event Management

AMS Solutions

AMS Solutions

Empower your members and organization with easy, effective AMS solutions.

See How

Learning Solutions

Maximize your content and create deeper engagement with your members.

Maximize Your Content

Learning Solutions

Association Management

Association Management

Increase operational bandwidth with scalable association management services.

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OUR CLIENTS

Naylor's solutions are customized to the unique needs of each client, and are designed to maximize member engagement and revenue generation.

1800

clients do business with Naylor

$

750

M

in non-dues revenue shared with our clients over the past 20 years

110

industries represented

CLIENTS WE WORK WITH

Testimonials

“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”

Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association

We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.

Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)

The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.

Laura Vaccaro, HR Recruiter, TD Bank

“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”

Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)

The Latest from Association Adviser

The Board’s Burdens: Part 3

Today’s association boards carry burdens created by their predecessors that are (and sometimes are not) integral to board high performance. In the final part of this three-part series, Jeff De Cagna of Foresight First examines how today’s association boards continue to carry the burden of debt and explores what boards must do to eliminate that burden for their successors.

Reflecting on the Burden of Debt