5 Best Practices for Building a Strong Editorial Content Plan

It’s essential for your association to have a clearly defined editorial content strategy

How essential is it for your association to have a clearly defined editorial content strategy? As the saying goes, if you fail to plan, you'll plan to fail.

Don't plan to fail at your member communication! Check out our newest infographic about 5 best practices for creating a strong editorial content plan and discover tips such as:

  • Going to your members for content
  • Establishing an editorial committee
  • Involving advertisers and sponsors

Discover 5 Best Practices for a Strong Content Plan

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Designed to maximize member engagement and revenue generation – Naylor’s solutions are customized to meet the unique needs of each client.

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OUR CLIENTS

Naylor's solutions are customized to the unique needs of each client, and are designed to maximize member engagement and revenue generation.

1800

clients do business with Naylor

$

750

M

in non-dues revenue shared with our clients over the past 20 years

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industries represented

CLIENTS WE WORK WITH

Testimonials

“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”

Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association

We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.

Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)

The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.

Laura Vaccaro, HR Recruiter, TD Bank

“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”

Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)

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Inclusive Leadership: Make It an Association Priority

Inclusive leadership involves not just finding people’s individual strengths, but also creating an environment where everyone feels like they can bring their strengths to the table. To be an inclusive leader, you must do that in a way which lifts everyone and empowers everyone to be who they are and to be “all in” at work.

Why Be an Inclusive Leader?