Case Study: American Bankers Association
ABA Retains Editorial Control While Reducing Financial Risk with Naylor
Prior to working with Naylor, production of the American Bankers Association's magazine was entirely outsourced. ABA was subsidizing the cost of the magazine at a loss, ad sales were declining, and the association staff desired editorial management. They sought an alternative that would give them control of the content and reduce their financial exposure.
With Naylor on their team, ABA:
- Increased revenues by nearly 350% in just two years,
- Welcomed 150% more visitors to their website, and
- Added revenue from a weekly podcast.
OUR SOLUTIONS
Designed to maximize member engagement and revenue generation – Naylor’s solutions are customized to meet the unique needs of each client.
Member Communications
Generate more revenue and better engage members with meaningful content.
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Learning Solutions
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Association Management
Association Management
Increase operational bandwidth with scalable association management services.
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Naylor's solutions are customized to the unique needs of each client, and are designed to maximize member engagement and revenue generation.
1800
clients do business with Naylor$
750
M
in non-dues revenue shared with our clients over the past 20 years110
industries representedCLIENTS WE WORK WITH
Testimonials
“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.
Laura Vaccaro, HR Recruiter, TD Bank
“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”
Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)
The Latest from Association Adviser
Did You Know? Associations Largely Don’t Plan for Leadership Succession
A change in leadership is an ending. Without the right planning, a strong, established leader’s departure could mean that strategic plans become stalled or unfinished. Boards that hummed along under the steady guidance of your day-to-day leader become stagnant. Members become confused about the direction of the association as the remaining leadership struggles to figure out what’s next. We asked associations if they have a succession plan in palce for C-level positions. The results surprised us.
Who Has a Plan? Who Doesn’t?
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