Download the 2019 Association Communications Benchmarking Report
Associations making progress with tech use and customization, but challenges remain
Based on results from the 2019 survey, the report reveals how trade associations and professional societies rank the value of traditional and new communications channels, what challenges they continue to face, and how associations are dealing with specific areas across the communications spectrum. Download the report to learn where your association stands when it comes to:
- Communications strategy and effectiveness
- Customization for different member subgroups
- Advertising/Sponsorship & Measurement
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CLIENTS WE WORK WITH
“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.
Laura Vaccaro, HR Recruiter, TD Bank
“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”
Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)
Join Sarah Sain, Naylor’s director of content, member communications, as she explains the results from the 2019 Association Communications Benchmarking Report. This is the eighth year of the survey and resulting report, and we’re starting to see a shift in association communication priorities. Sarah discusses which communication challenges are vexing associations the most, which publication types are holding strong, and why having clean member data is the responsibility of everyone on an association staff.Listen Now!