Webinar: Programmatic Advertising
What it is, what it isn't, and what it can do for associations
Programmatic is the fastest growing form of digital advertising and can help your association achieve more advertising relevance. You may be unfamiliar with the term, but if you use the internet, you’ve most likely experienced it online.
During this CAE credit-eligible webinar, we’ll cover the basics of programmatic advertising and how it can help your association:
- Maximize non-dues revenue
- Drive member engagement
- Add advertiser value, and more.
OUR SOLUTIONS
Designed to maximize member engagement and revenue generation – Naylor’s solutions are customized to meet the unique needs of each client.
Member Communications
Generate more revenue and better engage members with meaningful content.
See HowMember Communications
Career Center Solutions
Event Management
Achieve more member participation, exhibitor sales, and effortless events.
Elevate Your EventsEvent Management
AMS Solutions
Learning Solutions
Maximize your content and create deeper engagement with your members.
Maximize Your ContentLearning Solutions
Association Management
Association Management
Increase operational bandwidth with scalable association management services.
Learn MoreOUR CLIENTS
Naylor's solutions are customized to the unique needs of each client, and are designed to maximize member engagement and revenue generation.
1800
clients do business with Naylor$
750
M
in non-dues revenue shared with our clients over the past 20 years110
industries representedCLIENTS WE WORK WITH
Testimonials
“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.
Laura Vaccaro, HR Recruiter, TD Bank
“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”
Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)
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Aaron Manogue and Emily Viles of AMPED Association Management talked about these young professional stereotypes, flipped those myths on their heads, and delivered solutions for how associations today can identify and nurture these future leaders.
Truth vs. Myth
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