The 2020 Association Communications Benchmarking Report is Out Now!
No event in the nine-year history of Naylor's Association Communications Benchmarking Survey has had a greater impact on the association world than the Covid-19 pandemic.
Read the 2020 Association Communications Benchmarking Report now to see how associations are navigating their "new normal" when it comes to member communications.
A few report highlights:
- Webinars made an unprecedented jump to the 2nd highest-valued comm channel.
- 62% expect lower non-dues revenue overall this year.
- Print continues to be a valuable way to reach members, holding strong at the 3rd most valued comm channel.
- Digital platforms across the board showed strong gains.
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“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.
Laura Vaccaro, HR Recruiter, TD Bank
“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”
Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)
In a 2015 survey conducted by GLAAD, “more than 40% of lesbian, gay, and bisexual people and almost 90% of transgender people have experienced employment discrimination, harassment or mistreatment.” Even with the court’s decision, LGBTQ discrimination still exists within the workplace. Take some time to consider the following ways in which your organization—whether a company or association—can become a more inclusive space for LGBTQ members.Read 4 Tips Here