Naylor Acquires TechMedia
Bringing associations better access to world-class digital marketing content
Naylor Association Solutions has announced the acquisition of TechMedia, the leading producer of digital marketing conferences in the United States. TechMedia’s 20 Digital Summit conferences bolsters Naylor’s already-strong portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services.
- Founded in 2001 in North Carolina, TechMedia produces 20 conferences annually through its Digital Summit series.
- These multi-day conferences focus on digital marketing and marketing technology, and incorporate sponsor exhibitors plus top-flight networking with brand marketers, digital strategists and entrepreneurs.
- TechMedia also produces ancillary products for digital marketers including single-day workshops, webinars and a variety of online content.
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CLIENTS WE WORK WITH
“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.
Laura Vaccaro, HR Recruiter, TD Bank
“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”
Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)
Joining a trade or professional association isn’t always an automatic decision. Getting involved with an association costs time and effort that a potential member could otherwise spend on their work, their hobbies, or with their family.
If it’s been a while since you’ve considered why members join your association, put yourself in your members’ shoes and consider these reasons why members join – or don’t join – your association.8 Reasons Why