5 Best Practices for Building a Strong Editorial Content Plan
It’s essential for your association to have a clearly defined editorial content strategy
How essential is it for your association to have a clearly defined editorial content strategy? As the saying goes, if you fail to plan, you'll plan to fail.
Don't plan to fail at your member communication! Check out our newest infographic about 5 best practices for creating a strong editorial content plan and discover tips such as:
- Going to your members for content
- Establishing an editorial committee
- Involving advertisers and sponsors
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“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”
Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association
We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.
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Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)
The Latest from Association Adviser
Build a Better Request for Proposal
Requests for Proposals (RFPs) can be a useful tool for associations wanting to discover the best options for products or services they need. You ask for bids to fulfill a need, and companies send you their specs and pricing. Easy, right Only if both sides communicate clearly about their goals for the project, its scope, any limiting factors, the timeline and the budget. Check out our infographic to refresh yourself about all of the necessary components of a comprehensive RFP;
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