Case Study: Texas Society of Association Executives

Following a brand refresh, Naylor and TSAE Increases Ad Sales by 12%

Like many associations, TSAE relies heavily on its print publication as a tool to engage members and earn non-dues revenue.

As part of TSAE's complete brand overhaul, Naylor helped the association redesign their magazine, freshen its content, and build a complementary microsite, all of which:

  • Increased member engagement
  • Bolstered TSAE’s event and social media initiatives
  • Opened new opportunities to earn non-dues revenue through custom ad bundles and sponsorship packages

How did the magazine refresh affect member engagement?


Designed to maximize member engagement and revenue generation – Naylor’s solutions are customized to meet the unique needs of each client.

Member Communications

Generate more revenue and better engage members with meaningful content.

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Member Communications

Career Center Solutions

Career Center Solutions

Be your industry’s go-to destination for career growth.

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Event Management

Achieve more member participation, exhibitor sales, and effortless events.

Elevate Your Events

Event Management

AMS Solutions

AMS Solutions

Empower your members and organization with easy, effective AMS solutions.

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Learning Solutions

Maximize your content and create deeper engagement with your members.

Maximize Your Content

Learning Solutions

Association Management

Association Management

Increase operational bandwidth with scalable association management services.

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Naylor's solutions are customized to the unique needs of each client, and are designed to maximize member engagement and revenue generation.


clients do business with Naylor




in non-dues revenue shared with our clients over the past 20 years


industries represented



“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”

Charlotte F. Birch, Senior Vice President, Member Communications, American Bankers Association

We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.

Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)

The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.

Laura Vaccaro, HR Recruiter, TD Bank

“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”

Phil Newsum, Executive Director at Association of Diving Contractors International (ADCI)

The Latest from Association Adviser

What Can You Learn from Failure?

To some, failure is synonymous with embarrassment, eliciting an arresting fear that will not allow them to try again. However, for lifelong learners failure is the fire that inspires them to find the lesson in the experience, try harder, and strive to succeed in unique and innovative ways.

Here are three eye-opening insights ASAE’s Fail Fest (at their December 2018 Technology Conference & Expo) provided that are hopefully applicable to both your personal and professional life.

Learn from Your Failures