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General Specifications – GTxcel Platform

  • Advertiser supplies the ad, or Naylor can create your ad (for a $125 fee).
  • Any supplied bitmap, vector, or PDF artwork must be 300 dpi
  • Any supplied .JPG, .PNG or .GIF artwork for digital ads must be 72 dpi
  • Animated GIFs are accepted on a number of the digital ad options in GTxcel’s Page View. However, please be aware that GIFs are compressed and may be viewed at slightly lower resolution.
  • Minimum of 18 pt font size (depending on font style) is recommended for legibility purposes when viewing digital editions.
  • Ad server tags and URL click trackers are accepted.
  • Advertiser supplies URL ad should link to. Email addresses can be used as a URL/Web link.
  • Third Party Javascript/iFrame tags are not accepted.

Click here for a live sample of a digital edition’s Page View.

  • 728 x 90 pixels, 320 x 50 pixels, @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • 2nd size is required for mobile responsive display.
  • The Leaderboard ad appears on screen at all times throughout the Page View.
  • The Leaderboard can be purchased on a per-issue basis and will be a single ad for the entire issue.
  • 300 x 250 pixels, @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.
  • The Rectangle can be purchased on a per-issue basis and will be a single ad for the entire issue.
  • 550 x 480 pixels
  • Creative accepted: PDF @ 300 dpi or JPG, PNG, GIF (static or animated) @ 72 dpi
  • The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Sponsorship ad can be purchased on a per-issue basis and will be a single ad for the issue.
  • 543 x 705 pixels
  • Creative accepted: PDF @ 300 dpi or JPG, PNG, GIF (static or animated) @ 72 dpi
  • The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Sponsorship ad can be purchased on a per-issue basis and will be a single ad for the issue.
  • Creative accepted: Preferred embed code from video hosting sites like YouTube or Vimeo. MP4 also accepted.
  • MP4 video files have a max file size of 100 MB.
  • Site-hosted embedded videos have no file size restriction.
  • The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Sponsorship ad can be purchased on a per-issue basis and will be a single ad for the issue.
  • 468 x 60 pixels, 320 x 50 pixels, @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • 2nd size is required for mobile responsive display.
  • The floating banner ad appears at the bottom of the screen and will remain on the Page View until it is closed out. (For directories and rosters this ad will appear only in the Page View.)
  • The floating banner can be purchased on a per-issue basis and will be a single ad for the entire issue.
  • This position is available on limited basis pending association approval.
  • 500 x 300 pixels @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Bellyband ad can be purchased on a per-issue basis and will be a single ad for the issue.

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

Example of a full page digital insert or outsert
  • 8.375 x 10.875 inches @ 72 dpi
  • Creative accepted: JPG, PNG, GIF
  • Digital insert ads can be placed between pages in the Page View, or placed at the back of the digital edition (as a Digital Outsert).
Example of a GTxcel pop-up ad
  • 500 x 300 pixels @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • Digital pop-up ads can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.
  • Creative accepted: Preferred embed code from video hosting sites like YouTube or Vimeo. MP4 also accepted.
  • MP4 video files have a max file size of 100 MB.
  • Digital pop-up videos can be placed on top of key pages in the digital edition’s Page View, with the option to watch and close out in order to read the page behind it.

Digital Edition Email Ads

  • Dimensions: 640 x 100 pixels @ 72 dpi
  • Placement: This banner is placed at the top of the email that is delivered to an association’s readership, promoting the latest digital edition issue.
  • Advertiser supplies the ad or Naylor can create an ad with supplied artwork and text.
  • Creative accepted: .JPG or static .GIF (No animation allowed.)
  • Max file size: 100 KB
  • Advertiser supplies URL ad should link to.
  • Third party Javascript/iFrame tags are not accepted because ads are delivered through email.
  • Click-thru tags are accepted, such as UTM codes which can be built through Google URL builder.
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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.
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