We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.
Jean Godwin, Executive VP & General Counsel, American Association of Port Authorities (AAPA)
Naylor has shared more than $70 million in association advertising sales-based non-dues revenue with our clients over the past 20 years.
Bring members, industry leaders, and vendors together in a mutually-supportive community that promotes engagement and economic growth while expanding your association’s reach and stature.
Advertisements in your print and digital communications give suppliers a way to reach new customers, nurture existing clients, and grow their business. As an industry influencer, it’s vital that your association facilitates these connections.
How much of an impact can ads have on member communications?
The Alberta Chamber of Commerce weathered an economic storm by staying the advertising course.
Enjoy a seamless sales partnership with Naylor
Naylor’s dedicated sales, marketing, content, and project management teams work with you to understand your association’s mission and story, and grow your advertiser base. Our 160+ experienced association advertising sales professionals seamlessly bring together buyers and suppliers on your communications platforms, while our marketing team simultaneously creates ongoing promotional strategies to ensure members, and the industry at large, know about your available advertising opportunities.
Naylor’s focus on industry expertise means our sales team understands your advertisers’ priorities and creates custom solutions that deliver value for your members and industry partners. Additionally, our secure, convenient Advertiser Portal facilitates streamlined ad purchasing and easy-to-access performance metrics.
More than one-third (36%) of Naylor’s sales staff has been with the company for 10+ years, and another 58% have worked for Naylor for 5+ years. Our management, content, and support departments boast similar staff longevity.
Imagine what you can achieve when you have the right tools to attract, engage and retain your advertisers.
Learn insider tips from some of our top sales professionals in our ebook, 5 Tips for Maximizing Revenue from your Communication Vehicles.
It has been great working with the team at Naylor. Since our partnership began in 2015, ISACA has seen an increase in advertising revenue.- Sean Stringer, Director of Membership, ISACA