Association Advertising Sales
Increase Non-Dues Revenue with Advertising Sales
Naylor makes print and digital communication advertising seamless so you can build a stronger association. As your partner, Naylor brings members, industry leaders and vendors together in a mutually-supportive community that promotes engagement and economic growth while expanding your association’s reach and stature.
Advertisements in your print and digital communications give suppliers a way to reach new customers, nurture existing clients, and grow their business. As an industry influencer, it’s vital that your association facilitates these connections.
Naylor has shared nearly $1 billion in association advertising sales-based non-dues revenue with our clients over the past 20 years.
Want to learn how Naylor’s advertising sales team can amplify your non-dues revenue?
Naylor’s dedicated advertising sales, marketing, content, and project management teams work with you to understand your association’s mission and story and grow your advertiser base. Over 70 experienced association advertising sales professionals work tirelessly to grow your revenue. Meanwhile, our marketing team simultaneously creates ongoing promotional strategies to ensure members — and the industry at large —know about your available advertising opportunities.
Naylor’s industry expertise enables our sales team to understand your advertisers’ priorities and creates custom solutions that deliver value for your members and industry partners. Our secure, convenient Advertiser Portal facilitates streamlined ad purchasing, renewals and easy-to-access performance metrics.
More than half (51%) of Naylor’s sales staff has been with the company for more than 10 years. Our management, content and support departments boast similar staff longevity.
Association Communications, Website, Webinar and Podcast Advertising Sales
“We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.”
Jean Godwin
Executive VP & General Counsel, American Association of Port Authorities (AAPA)
Targeted Advertising and Retargeting for Associations.
More Engagement. More Revenue.
You’re sitting on a member data goldmine. Naylor helps you leverage existing member communication data so that your association can offer members a better online experience, all while earning more non-dues revenue.
Naylor’s Targeted Advertising and Retargeting Network offers a cost-effective and highly efficient way to:
What is Targeted Advertising?
What is Retargeting?
Audience Extension Furthers Your Online Reach
Why Use Targeted Advertising and Retargeting with Your Association Communications
Use your existing member communication data through Naylor’s targeted advertising and retargeting to reach more professionals, re-engage inactive members, and improve advertiser relevance, all resulting in increased non-dues revenue and a phenomenal ROI.
Don’t take our word for it — hear how association professionals feel about member communications amidst the inundation of communications in their daily life. See how this impacts member communications in our Association Communications Benchmarking Study.
Source: Spiralytics Performance Marketing