Increase Non-Dues Revenue with Advertising Sales

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Naylor makes print and digital communication advertising seamless so you can build a stronger association. As your partner, Naylor brings members, industry leaders and vendors together in a mutually-supportive community that promotes engagement and economic growth while expanding your association’s reach and stature.

Advertisements in your print and digital communications give suppliers a way to reach new customers, nurture existing clients, and grow their business. As an industry influencer, it’s vital that your association facilitates these connections.

Naylor has shared nearly $1 billion in association advertising sales-based non-dues revenue with our clients over the past 20 years.

Naylor makes print and digital communication advertising seamless so you can build a stronger association. As your partner, Naylor brings members, industry leaders and vendors together in a mutually-supportive community that promotes engagement and economic growth while expanding your association’s reach and stature.

Advertisements in your print and digital communications give suppliers a way to reach new customers, nurture existing clients, and grow their business. As an industry influencer, it’s vital that your association facilitates these connections.

Naylor has shared nearly $1 billion in association advertising sales-based non-dues revenue with our clients over the past 20 years.

Want to learn how Naylor’s advertising sales team can amplify your non-dues revenue?

Naylor’s dedicated advertising sales, marketing, content, and project management teams work with you to understand your association’s mission and story and grow your advertiser base. Over 70 experienced association advertising sales professionals work tirelessly to grow your revenue. Meanwhile, our marketing team simultaneously creates ongoing promotional strategies to ensure members — and the industry at large —know about your available advertising opportunities.

Naylor’s industry expertise enables our sales team to understand your advertisers’ priorities and creates custom solutions that deliver value for your members and industry partners. Our secure, convenient Advertiser Portal facilitates streamlined ad purchasing, renewals and easy-to-access performance metrics.

More than half (51%) of Naylor’s sales staff has been with the company for more than 10 years. Our management, content and support departments boast similar staff longevity.

Association Communications, Website, Webinar and Podcast Advertising Sales

Your association’s website and content are a critical hub for member engagement and association marketing, and those member views and clicks help your association earn more non-dues revenue. Get the most value possible from your site and content with our association ad sales while connecting members and industry vendors. Customize your association’s advertising to individual site visitors with our targeted advertising platform and retargeting advertising sales.
“We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.”

Jean Godwin
Executive VP & General Counsel, American Association of Port Authorities (AAPA)

Targeted Advertising and Retargeting for Associations.

More Engagement. More Revenue.

You’re sitting on a member data goldmine. Naylor helps you leverage existing member communication data so that your association can offer members a better online experience, all while earning more non-dues revenue.

Naylor’s Targeted Advertising and Retargeting Network offers a cost-effective and highly efficient way to:

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Promote your member communications, events and overall membership value to industry professionals.

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Remind your members how the association can open doors for them through educational programming and events.

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Make it easy for members to check out your latest magazine or newsletter with a timely, well-placed ad as they browse the web.

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Draw new members into your community by showing targeted audiences display ads promoting your association’s exciting professional growth opportunities.
Targeted advertising delivers your association’s messages to members, potential new members, exhibitors and sponsors based on their specific traits, interests and preferences.
Our Audience Extension services allow your business to continue building your brand beyond our association websites.
Retargeting is a form of digital advertising that allows marketers to create highly targeted ad campaigns reaching their desired audience around the web.

What is Targeted Advertising?

Targeted advertising delivers your association’s messages to members, potential new members, exhibitors and sponsors based on their specific traits, interests and preferences. You obtain this insight by tracking their profiles and activity on the Internet.

What is Retargeting?

Retargeting is a form of digital advertising that allows marketers to create highly targeted ad campaigns reaching their desired audience around the web. For associations, this offers a way for you to extend your audience by selling ad campaigns to marketers, allowing them to reach your site visitors after they leave your website.

Audience Extension Furthers Your Online Reach

Also known as site retargeting, our Audience Extension services allow your business to continue building your brand beyond our association websites. Studies show that brand awareness through repeat exposure drives stronger purchasing relationships. Now your business can be omnipresent without doing anything extreme or technical.

Why Use Targeted Advertising and Retargeting with Your Association Communications

It works, plain and simple. Using first-party data from your member database combined with third-party data from website analytics programs, we build an audience segment of industry professionals your association wants to reach with highly relevant ads to members.

Use your existing member communication data through Naylor’s targeted advertising and retargeting to reach more professionals, re-engage inactive members, and improve advertiser relevance, all resulting in increased non-dues revenue and a phenomenal ROI.

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Don’t take our word for it — hear how association professionals feel about member communications amidst the inundation of communications in their daily life. See how this impacts member communications in our Association Communications Benchmarking Study.
Worried about member privacy? Don’t be. Our programmatic network doesn’t collect personally identifying information, and 89% of consumers react positively or neutrally toward these types of display ads.
Source: Spiralytics Performance Marketing

Ready to increase your member communications' effectiveness and grow your non-dues revenue with targeted advertising and retargeting?