Strategic Event Planning and Event Assessment for Associations
World-class talent to strategize your event. Naylor knows events and understands how critical events are for your association’s success. Naylor’s goals are your goals – growing attendance, growing square footage, and growing revenue.
Your association’s dedicated Naylor resources and account manager will:
- Help your team create a detailed strategic assessment and deployment plan for each event
- Facilitate a deep and thorough analysis of the event landscape, competitors, and member feedback
- Produce a SWOT analysis to identify strengths, weaknesses and how to best build event scenarios that work for you
- Draft a testing strategy, timeline with goals and objectives, pricing strategy, budget, marketing plan, reporting plan and a project work plan.
Career Center Targeted Marketing and Advertising
Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.