Four in five associations think at least half their member communications are ignored, but 86 percent think they are good at creating relevant content. Only 28 percent of associations think they are using member data wisely enough to deliver a customized member experience, but more than half are conducting member communications surveys at least once every two years. These are just a few contrasts found in the 2016 Association Communications Benchmarking Study, an annual survey of the state of association communications conducted by Association Adviser and Naylor Association Solutions.
Posts Tagged: association communications
Social Media Usage and Content Relevance Concerns on the Rise Among Association Communication Professionals
The 2015 Association Communications Benchmarking Study includes top recommendations for improving communication programs while new online platform enables respondents to instantly see how they compare to other respondents.
Despite concerns about information overload, associations are pushing out an average of 24 print, online and social messages per month. Volume is not the answer — the key to member engagement is to understand what kind of content members need and understand how and when they want it.