Communications Gap Analysis for Associations
Naylor’s Communications Gap Analysis assesses how your staff, members and stakeholders feel about your communication program, then provides a thorough analysis with actionable strategies and recommendations to maximize member engagement and non-dues revenue.
Naylor works with you to:
Review your association’s mission, goals and strategic direction.
Deploy comprehensive association surveys to staff, members, advertisers and stakeholders.
Analyze association survey results and find opportunities to enhance member engagement.
Detail hits and misses and identify strengths.
Present strategies for closing the gap to improve communications to current and prospective members.
Determine the right media mix, and provide data to maximize the impact of your communications investment and earn non-dues revenue.
Build A Better Member Survey
Conducting surveys regularly is an important step to understanding who your members are and what’s important to them. Knowing how to properly run a survey from start to finish — including implementing findings from key survey results — is often where associations fall flat. If you want to receive meaningful feedback to make meaningful changes to your programs, follow the best practices outlined in our infographic.