How can you be sure your content, topics, frequency, and vehicles are meeting your members’ needs?
Naylor’s communications gap analysis assesses how your members feel about your communication program, then provides actionable strategies to maximize member engagement.
We provide opportunities to bridge the divide between member needs, advertiser goals, and your association’s objectives. We work with you to:
- Review your association’s mission and goals
- Deploy comprehensive surveys to association staff, members, and advertisers
- Analyze survey results and find correlations
- Detail hits and misses, and identify opportunities
- Present strategies for closing the gap to reliably engage current and prospective members
- Determine the right media mix, and provide data to maximize the impact of your communications investment