Digital Campaigns
Targeted Delivery. Expanded Reach. Proven Performance.
Our digital campaigns help associations cut through the noise and connect with key audiences across channels. Using advanced targeting strategies, we drive awareness and conversions—without long-term commitments.
Naylor Insights provides data-driven research services built to increase membership engagement and drive revenue growth. Featuring two service groups – Member Value Research and Sponsored Studies – we help associations deepen member engagement and open new revenue opportunities through monetizable content.
What Makes Digital Campaigns So Effective?
Whether your goal is to grow membership, increase event attendance, or promote a key initiative—we can create targeted campaigns to drive outcomes and reach the audiences that matter most.
Attract and Convert New Members
Connect with prospective members outside your list through precise targeting and in-market signals.
Promote Events with Precision
Reach past, present, or nearby attendees to increase registrations and on-site engagement.
Amplify Your Association’s Visibility
Drive awareness for key initiatives, campaigns, or programs by staying in front of the audiences that matter most.
Our Process
Evaluate
We assess your goals and recommend a campaign strategy that aligns with your target audience and funnel stage.
Activate
Our team launches and manages the campaign, using advanced tactics like geofencing, retargeting, and email targeting.
Optimize
We continuously monitor performance, providing clear reports and insights to improve outcomes and prove ROI.
Explore Digital Campaign Products
Programmatic Display Ads
Boost visibility for your association by reaching the right audiences with relevant, interest-based ads. Our display campaigns drive awareness for membership, events, and key initiatives—at scale and on budget.
Who is it for?
Associations who want to build awareness about membership, events, or programs across a broader audience.
Geofencing Campaigns
Engage the right audience based on where they’ve been. Our geofencing campaigns let you target attendees of past events, people near key locations, or high-value prospects based on real-world behavior.
Who is it for?
Associations with annual conferences, local chapters, or in-person events looking to re-engage attendees or target specific geographic audiences.
Targeted Email Campaigns
Reach beyond your current list with precision-targeted emails sent to curated audiences based on job titles, industries, and intent signals. Ideal for driving membership, promoting events, and launching new programs.
Who is it for?
Associations looking to recruit new members or promote programs beyond their current email list.
Video Pre-Roll
Capture attention and drive action with high-impact video ads placed before content on YouTube and streaming platforms. Perfect for promoting events, awareness campaigns, and brand storytelling.
Who is it for?
Associations with a strong visual story to tell—especially for event marketing, brand awareness, or highlighting impact.
Targeted Campaigns, Designed for Associations
Unlike traditional digital vendors or full-service agencies, our digital campaigns are built for associations—with flexible, goal-based strategies that deliver results without long-term contracts or unnecessary complexity.
- Expand awareness among highly targeted audiences based on behaviors, demographics, and interests
- Stay top-of-mind with retargeting ads served to past website visitors
- Support multiple stages of the marketing funnel—from awareness to conversion
- Reach competitors’ audiences or job seekers at key industry locations
- Prove value with real-world attribution, including physical visits
Ready to Launch Smarter Campaigns?
Let’s connect on how a custom digital campaign can help you reach your goals—without the overhead.