MCLEAN, Va. — August 16, 2023 — Naylor Association Solutions, is pleased to announce that Heather Swanson has been promoted to executive vice president of association management effective August 4th.
Swanson directs Weiser’s executive team, which is responsible for overseeing the direct line team of executive directors, associate directors, and account managers, along with the various operating departments. Swanson began her journey at Weiser as an associate director and has remained dedicated to the company for more than seven years.
“As the newly appointed executive vice president, I am honored to join this exceptional team and be part of an organization that prioritizes innovation, growth and excellence. I am excited to collaborate with our talented employees to drive forward our vision and make a positive impact in the industry,” said Heather Swanson, executive vice president of association management. “I look forward to this incredible journey ahead and contributing to the continued success of our company.”
Before becoming a part of the Weiser team, Swanson held several leadership roles in higher education. At Tribeca Flashpoint, a private multimedia college in Chicago, she served as the senior vice president. In this capacity, Swanson was tasked with defining strategies to boost enrollment, expand revenue, reduce refunds and generate qualified leads. She effectively managed a team of 10 admissions representatives and the director of enrollment during her tenure at Tribeca Flashpoint. Under her guidance, the team implemented a successful marketing campaign that led to increased applicant conversation and decreased application refund requests.
“We are excited to announce the appointment of Heather Swanson as our new executive vice president of association management,” said Christine Shaw, president and CEO of Naylor. “With her exceptional leadership and strategic vision, we are confident that she will drive our company to new heights and strengthen our position as a leader in the market. We warmly welcome Heather to our executive team and look forward to the innovative ideas and insights she will bring to the table.”
About Naylor Association Solutions
Naylor Association Solutions is devoted to building stronger associations. As strategic partners to professional and trade associations in the U.S. and Canada, Naylor offers a comprehensive set of innovative association tools and services that strengthen member engagement and increase non-dues revenue. Our offerings include member communications, management of live and online meetings and events, online career centers, Association Management Software (AMS) and Member Data Platform (MDP) and full-service association management. Naylor’s team supports its clients with unmatched depth and breadth of expertise and an innovative spirit in solving the unique challenges faced by associations. Naylor also delivers valuable insights through its customized client portals that provide real-time feedback and advanced analytics. Founded in 1969, today, Naylor serves more than 1,600 associations across 80+ industries. Our headquarters are in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Schaumburg, Ill.; and Winnipeg, Manitoba. For more information, visit https://naylor.com.
Dani Mihalic, Director of Marketing
Naylor Association Solutions