News & Events

Posted & filed under Company News.

MCLEAN, Va. — Naylor Association Solutions has announced the launch of their Connect Marketplace, believed to be the association industry’s first – and only – third-party app store enabling associations to integrate the software solutions of their choice with their Naylor AMS or Career Center — in minutes and without the cost and effort required historically.

Naylor has grown from providing associations with member communications and event management just a few years ago into a full-service provider of association solutions, including Career Centers, AMS, online learning and association management services. Naylor has a unique mix of solutions that provide associations with tools of engagement and the tools to help monetize that engagement.

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Posted & filed under Association Adviser.

MCLEAN, Va. – Despite modest improvements to member communications and a reasonable awareness of lingering shortcomings, results of the 2017 Association Communications Benchmarking Survey indicate that many trade and professional associations are having a hard time implementing changes, and continue to struggle with how to become better communicators.

A strong majority (84 percent) of the more than 500 respondents to the survey, now in its sixth year, believe they are good at creating relevant content. Yet only 17 percent believe they have a good understanding of their reader, member and advertiser needs. Meanwhile, more than 40 percent see serious problems with the lack of revenue generated from their communication vehicles.

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Posted & filed under Events.

Scott Conley, Career SolutionsMeet with Scott Conley, senior manager and market group leader for healthcare, at ASAE’s Associations @ Work conference, Oct. 15-17 at the Baltimore Marriott Inner Harbor at Camden Yards. Scott will present “Retention and Training Go Hand-in-Hand” during the Oct. 17 Luncheon Lighting Talk.

More info about this event is available at aaw.asaecenter.org

Posted & filed under Client News, Company News.

GAINESVILLE, Fla. — The Independent Insurance Agents & Brokers of America (IIABA) and Naylor Association Solutions have announced that they will be partnering to produce and offer advertising for IIABA’s multi-platform member communications, including print and online media.

IIABA will continue to produce the editorial content for all publications.  Naylor’s sales professionals will work with insurance industry advertisers to offer customized promotional packages across all of IIABA’s media platforms, including IIABA’s monthly magazine, Independent Agent, three member eNewsletters and www.iamagazine.com. Independent agents trust IA to deliver the content they need, and Naylor’s team will help advertisers grow their brand and engage with readers through IA’s outlets.

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Posted & filed under Awards, Company News.

WASHINGTON, D.C.—Naylor Association Solutions and three of its clients – the Associated General Contractors of America (AGC), the New York State Association of Fire Chiefs (NYSAFC) and the United Motorcoach Association (UMA) – were honored at Association TRENDS’ 38th annual Salute to Association Excellence Luncheon in Washington, D.C. The Association TRENDS All Media Contest recognizes the best and most unique communications and marketing work created by associations and their partners.

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Posted & filed under Association Adviser, Company News.

MCLEAN, Va. – Four in five associations think at least half their member communications are ignored, but 86 percent think they are good at creating relevant content. Only 28 percent of associations think they are using member data wisely enough to deliver a customized member experience, but more than half are conducting member communications surveys at least once every two years. Just 27 percent of associations awarded themselves a score of four out of five when asked how well their communications are integrated, but more than half feel they have the tools they need to improve readership.

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Posted & filed under Awards.

WASHINGTON, D.C.–Naylor Association Solutions, the Canadian Society of Landscape Architects, the Airports Council International – North America and the Associated General Contractors of America, were honored at the 36th Annual EXCEL Awards Gala on Monday, June 27 in Washington, D.C. with three silver awards in Magazine: Design Excellence, Magazine: Redesign, and Promotional Content: Social Media Campaign.

The Association Media & Publishing EXCEL Awards is the largest and most prestigious award program that exclusively recognizes excellence and leadership in nonprofit and association media, publishing, marketing and communications.

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Posted & filed under Client News.

New strategic partnership to expand and reinvigorate AAHOA’s communications platform

Atlanta, GA–The Asian American Hotel Owners Association (AAHOA) is pleased to announce a new partnership with Naylor Association Solutions as its official integrated media communications partner. This strategic partnership is aimed at reinforcing and amplifying AAHOA’s position in the lodging industry as “the voice of America’s hotel owners” and providing AAHOA members with high value content.

After a record-shattering 2015, AAHOA is determined to keep the momentum going in 2016 and beyond. By expanding and reinvigorating its communications platform, AAHOA is positioned to better serve its members–and the lodging industry in general–through a variety of communications platforms, including a rebranded monthly magazine, robust magazine news site, weekly digital newsletter, annual conference guide and online vendor guide.

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Posted & filed under Company News.

WASHINGTON, D.C. – Two leaders in the association marketplace, ASAE: The Center for Association Leadership and Naylor Association Solutions, have announced today that they will be partnering to produce ASAE’s annual Associations Now Print and Online Buyers’ Guide. Sent to ASAE’s robust membership base, this annual guide is the go-to resource for more than 21,000 association executives and industry partners, and represents more than 9,300 unique organizations.

“Naylor Association Solutions is thrilled to be partnering with ASAE to help build their buyers’ guide and generate non-dues revenue,” said Alex DeBarr, president and CEO of Naylor. “Naylor strives to help associations, like ASAE, succeed in the ever-changing association marketplace, and we’re excited to share our industry-leading tools and practices to help them engage their members. We look forward to working with ASAE to make the upcoming edition of Associations Now Print and Online Buyers’ Guide the most useful to members yet.”

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Posted & filed under Association Adviser.

The 2015 Association Communications Benchmarking Study includes top recommendations for improving communication programs while new online platform enables respondents to instantly see how they compare to other respondents.

GAINESVILLE, Fla. – The latest communication research from Naylor Association Solutions and Association Adviser reveals associations believe they are improving in their fight to combat information overload, reduce the amount of communications members ignore, make content more accessible and to ensure communications are mobile-friendly (see infographic). However, it also finds that associations still have a great deal of work to do when it comes to their ability to develop relevant content, integrate all communications and use data advantageously to learn more about their members.

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