Digital Edition Roster Ad Specifications
More Traffic. More Job Seekers. More Job Postings. More Engagement. More Revenue.
General Specifications – GTxcel ACE
- Advertiser supplies the ad, or Naylor can create your ad (for a $125 fee).
- Any supplied bitmap, vector, or PDF artwork must be 300 dpi
- Any supplied .JPG, .PNG or .GIF artwork for digital ads must be 72 dpi
- Animated GIFs are accepted on the leaderboard and rectangle positions in the GTxcel’s Page View. However, please be aware that GIFs are compressed and may be viewed at slightly lower resolution.
- Minimum of 18 pt font size (depending on font style) is recommended for legibility purposes when viewing digital editions.
- Ad server tags and URL click trackers are accepted.
- Advertiser supplies URL ad should link to. Email addresses can be used as a URL/Web link.
- Third Party Javascript/iFrame tags are not accepted.
Career Center Targeted Marketing and Advertising
Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.
Run of Site (ROS) Digital Ad Units
The following positions are purchased for the duration of a digital edition issue, showing on all pages, including the Content Hub, Reading View, and Page View of the current issue and all past issues. These positions will be replaced upon publishing of the next issue when a new advertisement is sold.
- 970 x 90 pixels (or 728 x 90 pixels), 320 x 50 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
- 2nd size required for mobile responsive display
- 728 x 90 pixels, 320 x 50 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
- 2nd size required for mobile responsive display
- 300 x 250 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
Content Hub Exclusive Digital Ad Units
The following positions are exclusive to the Content Hub, the first destination of all digital edition promotions when a new issue is published, and are purchased for the duration of a single digital edition issue or multiple issues.
- 320 x 50 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
- 300 x 250 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
Reading View – Per Issue Digital Ad Units
The Reading View is the responsive-HTML based version of the digital edition, optimized for all device types and screens. The following digital positions are purchased per issue for the Reading View of the digital edition, and will remain on the designated issue that they were placed on for future navigation.
Mobile Table of Contents (TOC) banner – Reading View
- 320 x 50 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
- On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view.
- The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.
- 5.75 x 8.5 inches, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
- Digital insert ads can be placed between any article pages in the Reading View, or placed at the back of the digital magazine (as a Digital Outsert).
- Creative accepted: Preferred embed code from video hosting sites like YouTube or Vimeo. MP4 also accepted.
- For Video Showcase, this will instead be a YouTube link to allow the video player to be embedded on the page.
- MP4 video files have a max file size of 100 MB. Site-hosted embedded videos have no file size restriction.
- 50 to 70 words are allowed for a video summary. In addition, a 7 to 10-word call to action hyperlinked to a webpage or online file of your choice may be included.
- The video sponsorship is placed on its own page and is included as an item in the Table of Contents.
- This position is available on limited basis pending association approval.
- Article should be supplied in a Word document.
- Article should be no more than 2,000 words.
- One feature image can be included as well as one company logo.
- Either image can be no wider than 600 pixels.
- Feature image will also be used as thumbnail on the TOC list (sized at 200 x 200 pixels) unless advertiser supplies another 200 x 200 px image for thumbnail.
- Hyperlinks can be included and should be contained within Word document.
- Sponsored content article example can be seen on the following PDF.
- Variable sizes (up to 1499 wide x 750 pixels deep)
- Creative accepted: HTML file. All referenced assets (images) should be included for offline viewing.
- Click here to download the zip folder of ad templates.
- The HTML5 ad is responsive across all devices and is variable in terms of content provided. It can include text, images, hyperlinks, and video, but must be supplied in a zipped HTML format. HTML5 ads can be placed between any article pages on the HTML version of the digital magazine.
Important Note: Naylor can provide creation services for the HTML5 Ad for an artwork creation charge. All above materials would need to be provided.
Page View – Per Issue Digital Ad Units
The Page View is the PDF-based replica version of the digital edition, reflecting the traditional view of the publication. The following digital positions are purchased per issue for the Page View of the digital edition, and will remain on the designated issue that they were placed on for future navigation.
- 385 x 336 pixels
- Creative accepted: PDF @ 300 dpi or JPG, PNG, GIF (static or animated) @ 72 dpi
- The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the page view is first accessed.
- 380 x 494 pixels
- Creative accepted: PDF @ 300 dpi or JPG, PNG, GIF (static or animated) @ 72 dpi
- The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the page view is first accessed.
- Creative accepted: Preferred embed code from video hosting sites like YouTube or Vimeo. MP4 also accepted.
- MP4 video files have a max file size of 100 MB.
- Site-hosted embedded videos have no file size restriction.
- The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the page view is first accessed.
- 500 x 300 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
- The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the page view is first accessed.
- This position is available on limited basis pending association approval.
Full Page Digital Insert/Outsert
- 5.75 x 8.5 inches, @ 72 dpi
- Creative accepted: JPG, PNG, GIF
- Digital insert ads can be placed between pages in the Page View, or placed at the back of the digital edition (as a Digital Outsert).
- 500 x 300 pixels, @ 72 dpi
- Creative accepted: JPG, PNG, GIF (static or animated)
- Digital pop-up ads can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.
- Creative accepted: Preferred embed code from video hosting sites like YouTube or Vimeo. MP4 also accepted.
- MP4 video files have a max file size of 100 MB.
- Site-hosted embedded videos have no file size restriction.
- Digital pop-up videos can be placed on top of key pages in the digital edition’s Page View, with the option to watch and close out in order to read the page behind it.
Digital Edition Email Ads
Digital Edition eBlast Sponsored Banner
- Dimensions: 640 x 100 pixels @ 72 dpi
- Placement: This banner is placed at the top of the email that is delivered to an association’s readership, promoting the latest digital edition issue.
- Advertiser supplies the ad or Naylor can create an ad with supplied artwork and text.
- Creative accepted: .JPG or static .GIF (No animation allowed.)
- Max file size: 100 KB
- Advertiser supplies URL ad should link to.
- Third party Javascript/iFrame tags are not accepted because ads are delivered through email.
- Click-thru tags are accepted, such as UTM codes which can be built through Google URL builder.
