Responsive Ad Sizes

For online buyers’ guides, magazine microsites and association-hosted websites

For online projects running on Google’s Ad Manager (GAM, formerly known as DFP), the following mobile/responsive sizes should be provided for Naylor’s Interactive Advertising Bureau (IAB) standard ad units. Some online projects have custom mobile/responsive sizes. Please verify custom sizes on your project media kit if your intended mobile responsive sizes do not match the standard sizes below.

728 x 90 Leaderboard
Desktop = 728 x 90
Tablet = 728 x 90
Mobile = 320 x 50

300 x 250 Rectangle (This position keeps its native size on all devices.)
Desktop = 300 x 250
Tablet = 300 x 250
Mobile = 300 x 250

160 x 600 Skyscraper
Desktop = 160 x 600
Tablet = 160 x 600
Mobile = 300 x 250

970 x 90 Super Leaderboard
Desktop = 970 x 90
Tablet = 728 x 90
Mobile = 320 x 50

970 x 250 Billboard
Desktop = 970×250
Tablet = 728 x 90
Mobile = 320 x 50

300 x 600 Wide Skyscraper
Desktop = 300 x 600
Tablet = 300 x 600
Mobile = 300 x 250

 


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