“Our partnership with Naylor has been both successful and profitable for our association and our members. Naylor has made significant improvements to our marquee publication, Constructor Magazine, and worked tirelessly to build a large, stable and growing core of advertisers to support a wide range of our content products.Just as important, the team of professionals at Naylor are a real pleasure to work with, providing prompt and efficient support whenever the need has arisen.”

Brian Turmail, Executive Director of Public Affairs at the Associated General Contractors of America

Case Study

American Bankers Association Case Study

 

 


The American Bankers Association sought an alternative to complete outsourcing of their flagship publication, ABA Banking Journal, that would give them control of the content and reduce their financial exposure.

Naylor was able to strike the perfect balance for ABA by handling ad sales while respecting the companies ABA sells conference sponsorship to, in addition to the design, printing and delivery of the magazine. ABA manages the content.

How much did ABA’s revenues increase with Naylor?

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