Case Study

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The Material Handling Industry Association’s Forklift Thought Leader Video Series worked with individual dealers to educate client prospects on how to make smart buying decisions – delivering unique member value not found outside of the association and driving new membership.

This educational series drove additional 5-figure revenue to the association and 17 dealers joined the association to take advantage of this resource.

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“Our partnership with Naylor has been both successful and profitable for our association and our members. Naylor has made significant improvements to our marquee publication, Constructor Magazine, and worked tirelessly to build a large, stable and growing core of advertisers to support a wide range of our content products.Just as important, the team of professionals at Naylor are a real pleasure to work with, providing prompt and efficient support whenever the need has arisen.”

Brian Turmail, Executive Director of Public Affairs at the Associated General Contractors of America

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