Sponsorships and Exhibit Sales for Association Events

Make your event pay for itself while growing your revenue. No other company excels at event sponsorship and exhibit sales like Naylor. Naylor has a proven track record of increasing revenue across all aspects of an association’s event. Exhibit sales, sponsorship sales, digital sales and more – Naylor has the team in place now to help any or all of your sales needs with the ability to ramp up quickly.
  • Identify sales reps
  • Create strategic sales assessment
  • Develop project plan
  • Develop exhibitor outbound marketing
  • Create and distribute all sales collateral, including sales pitches
  • Create a database of prospects
  • Set clear goals and objectives

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

Naylor’s In-House Client Services Team Handles:

  • Sponsor fulfillment
  • Financial matters related to sales tracking
  • Exhibitor transactions
  • Invoicing, payment processing and financial reporting
Naylor’s sales process is predictable, scalable and repeatable, and supported by the best digital advertising and demand generation methodologies.

Attendee, Sponsor and Exhibitor Sales Marketing Strategy and Lead Gen

The Naylor team works with each association to outline a fully integrated and holistic campaign plan for each event segment, including exhibitors, sponsors, and attendees and ensures that the plan addresses the goals of the association and the goals for each specific event. Beginning with effective sales marketing strategies that fit your unique association, we focus on lead generation tactics with specific messaging, including value propositions and timelines to:
  • Retain current exhibitors and renew current exhibitors
  • Outreach to and connect with lapsed exhibitors and sponsors who have not participated in your show in recent years
  • Discover new prospective exhibitors and companies to participate
  • Identify potential opportunities with non-endemic sponsors who are not typically present at these industry events
Naylor takes a granular approach to campaign insights. These insights are shared with the association on a regular basis and at the end of each event to evaluate campaign successes and opportunities for improvement, along with campaign return on investment (ROI).

Want to find out how Naylor can help amplify your revenue through exhibit and sponsorship sales?