Print Ad Specifications

Standard Magazine/Directory Ad Sizes

Download the PDF version here. For digital edition ad sizes, please click here.
Publication format: 8.375″ x 10.875″

Ad ShapeInches
Double Page Spread with bleed
– Trim size
– Live area (per page)
– Gutter: 0.333" / 0p4
17" x 11.125"
16.75" x 10.875"
7" x 9.5" per page
Double Page Spread no bleed
– Live area (per page)
15.417" x 9.5"
7" x 9.5" per page
Oversized Inside Front Cover/Inside Back Cover/
Outside Back Cover with bleed
– Live area
9.125" x 11.125"
7" x 9.5"
Full Page with bleed
– Live area
– Gutter: 0.333" / 0p4
8.625" x 11.125"
7" x 9.5"
Full Page no bleed7" x 9.5"
2/3 horizontal 7" x 6.333"
2/3 vertical 4.583" x 9.5"
1/2 horizontal7" x 4.583"
1/2 vertical4.583" x 7"
1/2 long vertical3.333" x 9.5"
1/3 horizontal7" x 3"
1/3 vertical2.166" x 9.5"
1/3 square4.583" x 4.583"
1/4 horizontal4.583" x 3.333"
1/4 vertical3.333" x 4.583"
1/4 banner7" x 2.166"
1/6 horizontal4.583" x 2.166"
1/6 vertical2.166" x 4.583"
1/6 banner*7" x 1.416"
1/8 horizontal3.333" x 2.166"
1/8 vertical2.166" x 3.333"
1/12 horizontal*2.166″ x 2.083"
1/16 banner2.166" x 1.583"
Classified logo*.5" x 1.333"
.666" x .666"
1.333" x .5"

Roster Ad Sizes

Download the PDF version here. For digital edition ad sizes, please click here.
Roster publication format: 5.75″ x 8.5″

Ad ShapeInches
Double Page Spread with bleed
– Live area (per page)
11.75" x 8.75"
5" x 7.5" per page
Double Page Spread no bleed
– Live area (per page)
10.75" x 7.5"
5" x 7.5" per page
Oversized Inside Front Cover/Inside Back Cover/
Outside Back Cover with bleed
– Live area
6.375" x 8.75"
5" x 7.5"
Full Page with bleed
– Live area
6" x 8.75"
5" x 7.5"
Full Page no bleed5" x 7.5"
2/3 horizontal 5" x 4.916"
1/2 horizontal5" x 3.666"
1/2 vertical2.33" x 7.5"
1/3 horizontal5" x 2.333"
1/4 horizontal5" x 1.666"
1/4 vertical2.333" x 3.666"
1/6 horizontal2.333" x 2.333"
1/8 horizontal2.333" x 1.666"
1/10 banner2.333" x 1"

Digital Artwork

  • All digital greyscale and color art should be at 300 dpi.
  • The following digital file types are accepted:
    • Acceptable file formats: All Adobe Products – Acrobat (PDF files with fonts embedded), InDesign (INDD or IDML files with accompanying links and fonts included), Illustrator (EPS or AI files), Photoshop (JPG, PNG, TIFF, PSD).
    • Accepted but not recommended: Powerpoint, Word, Publisher, Excel
    • Not accepted formats: Freehand, Corel Draw, Paint, Quark
  • Vector artwork should be saved in an .EPS format with fonts and images embedded, or all images and fonts must be supplied.
  • All screen and printer fonts must be provided.
  • We will substitute with similar fonts if originals are not submitted.
  • Text can be converted to outlines, but if proofing errors are discovered, new art may need to be submitted.

Images from the web are not suitable for printing.


Color and Greyscale Art (Photographs)

All scanned artwork must be scanned between 300 to 600 Dots Per Inch (DPI). The images should not be scaled beyond 75% and 125% of the image’s original size.

Example of Scanning Resolutions

Example of 72 dpi vs. 300 dpi resolutions

When an image is scanned at a low resolution, the pixels are larger and must represent larger pieces of the original, resulting in less picture detail, less color information, and an obvious degradation in the quality of reproduction. On the other hand, scanning at too high a resolution will be counterproductive; the file size of the scanned image will be unnecessarily large, causing longer process time at the RIP, with no gain in the quality of the printed halftone.


All work should be in the CMYK (Cyan/Magenta/Yellow/Black) mode, as this is the mode required for the printing process.

If an RGB (Red/Green/Blue) file is submitted, it must be converted to CMYK. When the conversion takes place, color shifts can occur.

Naylor will do our best to reproduce as close to a match to your printed output as possible.


Line Art (Black and White Logos, Type)

All line art should be scanned at 600 dpi for the best quality output. Otherwise, you risk a “jaggy” appearance in the printed image.

Line Art 300 dpi vs. 600 dpi









Unless otherwise stated, all outserts/inserts are created on 80 lb coated stock. Exceptions to this are Heavy Stock inserts (100 lb cover stock), Flysheets (70 lb offset stock), Postcards (8pt cover stock), and Bookmarks (Hyson cover stock).

Standard Outsert*


Heavy Stock Insert*



Specifications are dependent on publication size. Please contact your Naylor representative for the correct template.







Standard size is 6″ x 4.25″. Other sizes available. Must be smaller than the publication size.


Reply Card

Download US postal service template here.

*All outserts must be created at an equal or smaller size than the publication to be included in the polybag. Contact your Naylor representative to confirm publication size. Folding service is available at additional charge.

Learn about our ad production capabilities and examples here.



If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives.

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this, or any advertising.  Naylor, LLC assumes no liability, except to the extent of a one-time free advertisement of the same specification, the next or similar publication, if proven or admitted errors or omissions have occurred.  Payment due upon receipt of invoice.  2% per month compounded (26.82% per year) to be charged on overdue accounts as damages for breach of contract.  Revisions to previously submitted ad copy are subject to additional charges.  A charge of $35.00 will be levied for returned checks.  I also give unqualified consent to our ad(s) appearing in an online version of this publication.  Acceptance of this contract and advertising content is subject to the approval of the association.  The advertiser represents that they have the right to use any artwork supplied to Naylor in the manner contracted.  All guaranteed (premium) position sales cannot be cancelled.  Any cancellation must be requested in writing prior to the Cancellation Deadline.  Advertisers will be billed the amount short-rated per issue if within a one-year period they do not run the number of insertions upon which their billings have been based. Artwork Creation Charge is not cancellable once ad has been created.