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Standard Specs – GTxcel Platform

GTxcel’s digital edition platform allows members to engage with their roster publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.
With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.
With GTxcel’s page view, there is also a number of digital ad opportunities to help you engage with your audience in a way that works best for you.
Why advertise in a digital edition?
  • Include ads on a mobile responsive platform.
  • Link your ad to the landing page of your choice.
  • Interact with viewers to facilitate the buying process.
  • Generate an immediate response from customers.
  • Members and readers receive each issue via email, and each new issue is posted on the association’s website.
  • Maintain your ad presence on a digital issue for readers to return and reference at any time through the content hub of past issues.
What are the general specifications?
  • Advertiser supplies the ad, or Naylor can create your ad (for a $50 fee).
  • Any supplied bitmap, vector, or PDF artwork must be 300 dpi
  • Animated GIFs are accepted on a number of the digital ad options in GTxcel’s page view. However, please be aware that GIFs are compressed and may be viewed at slightly lower resolution.
  • Minimum of 18 pt font size (depending on font style) is recommended for legibility purposes when viewing digital editions.
  • Ad server tags and URL click trackers are accepted.
  • Advertiser supplies URL ad should link to. Email addresses can be used as a URL/Web link.
  • Third Party Javascript/iFrame tags are not accepted.
Due to changes in online advertising standards, we no longer accept Flash-based (.SWF) ads.

Scroll down for a list of individual ad position specifications by publication type.

Click here for a live sample of a digital edition’s page view.

Digital Roster Standard Sizes – GTxcel Platform

  • 728 x 90 pixels @300 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • The Leaderboard ad appears on screen at all times throughout the Page View.
  • The Leaderboard can be purchased on a per-issue basis and will be a single ad for the entire issue.
  • 300 x 250 pixels @ 300 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.
  • The Rectangle can be purchased on a per-issue basis and will be a single ad for the entire issue.
  • 385 x 336 pixels @ 300 dpi
  • Creative accepted: PDF, JPG, PNG, GIF (static or animated)
  • The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Sponsorship ad can be purchased on a per-issue basis and will be a single ad for the issue.
  • 380 x 494 pixels @ 300 dpi
  • Creative accepted: PDF, JPG, PNG, GIF (static or animated)
  • The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Sponsorship ad can be purchased on a per-issue basis and will be a single ad for the issue.
  • Creative accepted: MP4, or embed code from video-hosting sites YouTube or Vimeo.
  • MP4 video files have a max file size of 100 MB.
  • Site-hosted embedded videos have no file size restriction.
  • The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Sponsorship ad can be purchased on a per-issue basis and will be a single ad for the issue.
  • 468 x 60 pixels @ 300 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the page view until closed out. It only appears in the reading view of a digital roster.
  • The floating banner can be purchased on a per-issue basis and will be a single ad for the entire issue.
  • 500 x 300 pixels @ 300 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
  • The Bellyband ad can be purchased on a per-issue basis and will be a single ad for the issue.
  • This position is available on limited basis pending association approval.
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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

In-Publication Digital Roster Options

Example of a GTxcel digital roster full page insert or outsert
  • 5.75 x 8.5 inches @ 300 dpi
  • Creative accepted: JPG, PNG, GIF
  • Digital insert ads can be placed between pages in the page view, or placed at the back of the digital edition (as a Digital Outsert).
Example of a GTxcel pop-up ad  
  • 500 x 300 pixels @ 300 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • Digital pop-up ads can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.
  • Creative accepted: MP4 or embed code from video-hosting sites YouTube or Vimeo.
  • MP4 video files have a max file size of 100 MB.
  • Site-hosted embedded videos have no file size restriction.
  • Digital pop-up videos can be placed on top of key pages in the digital edition’s page view, with the option to watch and close out in order to read the page behind it.

Digital Edition Email Ads

  • Dimensions: 640 x 100 pixels
  • Placement: This banner is placed at the top of the email that is delivered to an association’s readership, promoting the latest digital edition issue.
  • Advertiser supplies the ad or Naylor can create an ad with supplied artwork and text.
  • Creative accepted: .JPG or static .GIF (No animation allowed)
  • Max file size: 100 KB
  • File must be a minimum 300 dpi.
  • Advertiser supplies URL ad should link to.
  • Third party Javascript/iFrame tags are not accepted because ads are delivered through email.
  • Click-thru tags are accepted, such as UTM codes which can be built through Google’s URL builder.
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