Roster Ad Specifications

Standard Specs

A digital edition is an interactive magazine that has features like zooming in and out. So high-quality artwork for advertisements is required. This should not be confused with online banners which are 72 dpi. Online banners are made for speed and fast loading times on Web pages.

  • Advertiser supplies the ad, or Naylor can create your ad (for a $50 fee).
    • For some positions noted below, Naylor must create the ad. In those cases, the ad creation fee is included in the overall ad price.
  • Any supplied bitmap, vector, or PDF artwork must be 300 dpi
  • Animated GIFs are accepted on the leaderboard, skyscraper and toolbar positions. However, please be aware that GIFs are compressed and may be viewed at slightly lower resolution.
  • Minimum of 18 pt font size (depending on font style) is recommended for legibility purposes when viewing digital editions at 100%.
  • Third party tags are not accepted. However, URL click trackers are acceptable.
  • Advertiser supplies URL ad should link to. Email addresses can be used as a URL/Web link.

Due to recent changes in online advertising standards, we no longer accept Flash-based (.SWF) ads.

Scroll down for a list of individual ad position specifications by publication type.

 

Click here for a live sample of a roster.

 

Roster Digital Edition Standard Sizes


Large Roster Digital Edition Toolbar

  • 360 x 50 pixels @ 300 dpi
  • Creative accepted: High-resolution .GIF, .JPG or .PNG ad content
  • Ad content can be static (.JPG or .PNG) or animated (.GIF). No videos.
  • No max file size
  • Ad will be in the left-hand side position.
  • Position does not allow for expandable drop-down text.

Roster Digital Edition Sponsorship Max

  • 380 x 494 pixels @ 300 dpi (5.2778 X 6.8611 inches @ 300 dpi)
  • Creative accepted: .PDF, .JPG, .PNG
  • NO VIDEOS
  • No max file size

Roster Digital Edition Sponsorship – STATIC

  • 385 x 336 pixels @ 300 dpi (5.3472 X 4.6667 inches @ 300 dpi)
  • Creative accepted: .PDF, .JPG, .PNG
  • No max file size

Roster Digital Edition Sponsorship – VIDEO

  • 385 x 336 pixels
  • VIDEO accepted: .MP4 & .MOV @ 24 FPS (frames per second)
  • VIDEO length: 2-3 mins
  • No max file size

Roster Digital Edition Skyscraper

  • 200 x 783 pixels @ 300 dpi
  • Creative accepted: .JPG, .PNG, .GIF
  • NO VIDEOS
  • No max file size
  • Depending on the size of the publication, this skyscraper position will be scaled down proportionately.

Roster Leaderboard

  • 728 x 90 pixels @ 300 dpi
  • Creative accepted: High-resolution .GIF, .JPG or .PNG ad content
  • Ad content can be static (.JPG or .PNG) or animated (.GIF). No videos.
  • No max file size
  • Depending on the size of the publication, this leaderboard position will be scaled down proportionately.

Roster Digital Edition Belly Band

  • Cover belly band: 5.75 x 4.25 inches
  • Insert belly band: 5.75 x 2.25 inches
  • Creative accepted: .PDF, .JPG, .PNG
  • NO VIDEOS
  • No max file size
  • Ad consists of two surfaces. If one image is supplied, it will be duplicated.

Roster Digital Insert – Full Page (5.75” x 8.5”)

  • Advertiser provides high-res PDF ad content
  • Creative Accepted: (static) PDF ONLY
  • Naylor will create
  • One page, two surfaces (If one page is supplied it will be duplicated.)

Roster Digital Insert – Full Page  (5.75” x 8.5”) with Video Upgrade

  • Naylor will create the final ad.
  • Advertiser provides video and high-res PDF ad content
  • Video length: 2-3 mins (one video only)
  • Video size: 385 x 336 pixels ONLY; video will be placed on top of PDF.
  • Video types accepted: .MP4 & .FLV @ 24 FPS (frames per second)
  • One page, two surfaces (If one page is supplied it will be duplicated.)

Advertisers

If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.