What is Retargeting?

Retargeting is a form of digital advertising that allows marketers to create highly targeted ad campaigns reaching their desired audience around the Web. For associations, this offers a way for you to extend your audience by selling ad campaigns to marketers allowing them to reach your site visitors after they leave your website.

How it can work for associations

Ad sales on your association’s website or career center. Naylor supplies the ads. Your association enjoys the revenue.

Retargeting campaigns connect businesses with your members and site visitors across the Web after they leave your association’s site

An Example:

The Naylor Retargeting Process

Potential customer (member/industry professional) visits your site.

They leave your site.

Later, they surf the web and your advertiser’s ad displays on various other sites they visit.

The ad captures their interest. They click the ad and take the advertiser’s desired action.

Retargeting value to the association

Audience Extension Furthers Your Association’s Online Reach

Continue to build your brand beyond your association’s website through audience extension. This technology is also known as site retargeting. Studies show that brand awareness through repeat exposure drives stronger purchasing relationships. Now your association can be omnipresent without having to do anything extreme or technical.

With retargeting, your ad is served to association site visitors as they frequent other sites across the web. Our qualified audience is your chance to re-engage them with a higher level of customization and insight. Watch our video to the right to learn more about audience extension.

Still have questions about programmatic advertising with Naylor? Find answers to our FAQs.

Discover the power of retargeting

Contact one of Naylor’s programmatic advertising experts for a consultation about joining Naylor’s programmatic ad network.

Contact Us

Or call us at (800) 369-6220