Retargeting

What is Retargeting?

Retargeting is a form of digital advertising that allows marketers to create highly targeted ad campaigns reaching their desired audience around the Web. For associations, this offers a way for you to extend your audience by selling ad campaigns to marketers allowing them to reach your site visitors after they leave your website.

Audience Extension Furthers Your Online Reach

Also known as site retargeting, our Audience Extension services allow your business to continue building your brand beyond our association websites. Studies show that brand awareness through repeat exposure drives stronger purchasing relationships. Now your business can be omnipresent without having to do anything extreme or technical.

With site retargeting/audience extension, your ad is served to association site visitors as they frequent other sites across the web. Our qualified audience is your chance to re-engage them with a higher level of customization and insight. Watch our video to the right to learn more about audience extension.

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How It Can Work for Advertisers

You book an ad on our association websites or career centers. Visitors to the site accept a cookie that tracks them as they continue surfing the web.

Your ad follows those site visitors on other sites of interest to them, and encourages them to revisit your website, landing page or other resource linked to your ad. Your business connects with these members beyond the association website.


An Example:

The Naylor Retargeting Process

Potential customer (member/industry professional) visits an association website.

They leave the site.

Later, they surf the web and your ad displays on other sites they visit.

The ad captures their interest. They click the ad and take your desired action.



Still have questions about programmatic advertising with Naylor? Find answers to our FAQs.

Discover the power of retargeting

Contact one of Naylor’s programmatic advertising experts for a consultation about joining Naylor’s programmatic ad network.

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Or call us at (800) 369-6220