Retargeting
What is Retargeting?
Retargeting is a form of digital advertising that allows marketers to create highly targeted ad campaigns reaching their desired audience around the Web. For associations, this offers a way for you to extend your audience by selling ad campaigns to marketers allowing them to reach your site visitors after they leave your website.
How it can work for associations
An Example:
Potential customer (member/industry professional) visits your site.
They leave your site.
Later, they surf the web and your advertiser’s ad displays on various other sites they visit.
The ad captures their interest. They click the ad and take the advertiser’s desired action.
Use retargeting for your marketing efforts and increase ROI on your association’s marketing campaigns as well.
Contact us for a limited-time offer that will help your association achieve its marketing goals.
Still have questions about programmatic advertising with Naylor? Find answers to our FAQs.
Discover the power of retargeting
Contact one of Naylor’s programmatic advertising experts for a consultation about joining Naylor’s programmatic ad network.
Or call us at (800) 369-6220
Contact Us About Advertiser Services