Fifteen months ago we had 120 days to name, design, create, produce, populate, print, promote, and distribute a full-length lodging-industry magazine. Today our 12th issue shipped and so proud to be a part of the team that makes it happen every month. #todayshotelier #justAAHOAthings #thanksNaylor
Kate Viana, Asian American Hotel Owners Association (AAHOA) via Twitter
Print publications are a time-honored source for industry information and a vital piece of your association’s comprehensive communication strategy.
Naylor produces high-quality, engaging association print communications to keep your members educated, advance your organization’s mission, and deliver value.
Wait…print isn’t dead? Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.- Source: Forbes.com: Millennials: A Generation of Page-Turners, Jan. 16, 2017
Case Study: Texas Society of Association Executives
Like many associations, TSAE relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Naylor helped TSAE redesign their flagship magazine, revamp its content, and build a complementary microsite that engages members between issues, bolsters TSAE’s event and social media initiatives, and opens up new opportunities to earn non-dues revenue through custom ad and sponsorship packages.
“We love that Naylor is always bringing new ideas to the table. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. You never know until you try!” says Josh Spradling, CAE, TSAE’s marketing & communications director.
5 Best Practices for Building a Strong Editorial Content Plan