Print publications are a time-honored source for industry information and a vital piece of your association’s comprehensive communication strategy.
Naylor produces high-quality, engaging association print communications to keep your members educated, advance your organization’s mission, and deliver value.
Wait…print isn’t dead? Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.- Source: Forbes.com: Millennials: A Generation of Page-Turners, Jan. 16, 2017
Case Study: Texas Society of Association Executives
Like many associations, TSAE relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Naylor helped TSAE redesign their flagship magazine, revamp its content, and build a complementary microsite that engages members between issues, helps bolster TSAE’s event and social media initiatives, and opens up new opportunities to earn non-dues revenue through custom ad bundles and sponsorship packages.
“We love that Naylor is always bringing new ideas to the table. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. you never know until you try!” says Josh Spradling, CAE, TSAE’s marketing & communications director.