“Naylor and NRMCA have been partnered for well over a decade, and Naylor has provided solutions to NRMCA that have helped us to better communicate with our members, provide valuable resources to the ready mixed concrete industry overall and helped us to identify and incorporate opportunities for non-dues revenue over the years. The staff at Naylor are attentive to our needs, courteous and they make the work seem so simple!”
Brett Ruffing, Senior Vice President, Membership, National Ready-Mixed Concrete Association
Print publications are a time-honored source for industry information and a vital piece of your association’s comprehensive communication strategy.
Naylor produces high-quality, engaging association print communications to keep your members educated, advance your organization’s mission, and deliver value.
Wait…print isn’t dead? Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.- Source: Forbes.com: Millennials: A Generation of Page-Turners, Jan. 16, 2017
Case Study: Texas Society of Association Executives
Like many associations, TSAE relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Naylor helped TSAE redesign their flagship magazine, revamp its content, and build a complementary microsite that engages members between issues, bolsters TSAE’s event and social media initiatives, and opens up new opportunities to earn non-dues revenue through custom ad and sponsorship packages.
“We love that Naylor is always bringing new ideas to the table. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. You never know until you try!” says Josh Spradling, CAE, TSAE’s marketing & communications director.
5 Best Practices for Building a Strong Editorial Content Plan