Fifteen months ago we had 120 days to name, design, create, produce, populate, print, promote, and distribute a full-length lodging-industry magazine. Today our 12th issue shipped and so proud to be a part of the team that makes it happen every month. #todayshotelier #justAAHOAthings #thanksNaylor

Kate Viana, Asian American Hotel Owners Association (AAHOA) via Twitter

Grow Your Influence, Membership, and Revenue Stream

Print publications are a time-honored source for industry information and a vital piece of your association’s comprehensive communication strategy.

Naylor produces high-quality, engaging association print communications to keep your members educated, advance your organization’s mission, and deliver value.

 

Wait…print isn’t dead? Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.

- Source: Forbes.com: Millennials: A Generation of Page-Turners, Jan. 16, 2017

 

 

 

Print Communication Resources

 

 

TSAE Case Study

 

Case Study: Texas Society of Association Executives

Like many associations, TSAE relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Naylor helped TSAE redesign their flagship magazine, revamp its content, and build a complementary microsite that engages members between issues, bolsters TSAE’s event and social media initiatives, and opens up new opportunities to earn non-dues revenue through custom ad and sponsorship packages.

“We love that Naylor is always bringing new ideas to the table. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. You never know until you try!” says Josh Spradling, CAE, TSAE’s marketing & communications director.

How did the print magazine refresh affect member engagement?


Infographic:
5 Best Practices for Building a Strong Editorial Content Plan

As the saying goes, if you fail to plan, then you plan to fail. This holds particularly true for your association’s print and digital communication. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communication goals. Check out our newest infographic about 5 best practices for building a strong editorial content plan.

Strengthen Your Member Communication

 

 

5 Best Practices for Building a Strong Editorial Content Plan Header

Earn more non-dues revenue from your print communications

Contact Us to Learn More

Or call us at (800) 369-6220