Member Engagement

Go beyond just reaching your members:
Create powerful connections
and compelling engagement.

Naylor combines 50 years of expertise creating engaging content with next-generation technology tools to help your association build touchpoints and resources that will intrigue and delight your members.


I feel each issue of Perspective is better than the previous issue. There is great commitment from our executive director and our editor at Naylor, as they keep us moving ahead of the curve to strive for excellence. It’s fun to have new ideas and “perspective” to share with our membership and meetings community.

- Linda Lingenfelter, CHME, 2016-2017 VP of Communications, MPI Northern California Chapter

Naylor has helped associations across 100+ industries engage members with compelling content, professional development resources, learning opportunities, and effective technologies.


How?

Your staff and board are experts on your association’s mission and focus. Our team provides expertise on how to turn your knowledge into effective member engagement initiatives and assets. Working together, we create meaningful programs to build deep connections with your members and:

  • Drive membership growth
  • Establish robust communities
  • Empower member development
  • Enable mutually-beneficial networks of members, vendors, and service providers


Imagine it’s time for your annual event or conference…


Naylor’s solution captures event educational content for your learning platform.

Now, members can view and share valuable learning experiences from keynote speakers, panelists and workshop leaders.


 

Our staff works with you to identify popular content to re-purpose.

Your association continues to engage members and other industry partners with valuable, timely content while earning more non-dues revenue from webinar sponsorships and/or viewing fees.



 

Your learning platform earns your association additional revenue.

Pay-per-view fees or sponsorships on your platform add to revenue earned from event attendees.


Naylor helps you promote event-originated content to a broad audience.

We work with your staff to reach more interested parties through your website, social media, and other print/digital communications.


Your communications direct more visitors to your online career center.

Our professional development team has highlighted relevant, educational event content here to guide members in growing their professional skills.


Employers searching for new talent support your enhanced career center.

They know members visiting for professional development are also passive job seekers, and pay for job listings.


Members taking your career or certification courses stay on track.

Your Naylor career center or learning platform makes learning convenient, and your Naylor AMS helps them chart their progress.



 

Your Naylor AMS informs members of their educational achievements.

Those who complete certification requirements through your career center or learning platform are seamlessly tracked and automatically notified of their accomplishments through your Naylor association management software.


Meanwhile, your staff stay more focused on mission-critical tasks.

Your Naylor AMS automatically handles piles of emails and transactions necessary to run your revenue-earning operations, freeing your staff to reinforce member value.

 

Now, that’s what we call engagement.


When the American Association of Equine Practitioners switched from a competitor to a Naylor Online Career Center, their non-dues revenue tripled and their career center became the most highly trafficked area of their website. “The main thing I want…. is service if a member has issues or questions. Naylor’s customer service is second to none. [Naylor] has done what they said they would do and more,” says Nick Altwies, director of membership.

See how Naylor’s e-Mentoring services engage AAEP members


American Association of Equine Practitioners logo


Contact us for help connecting the engagement dots for your association.

Engage Your Members More

Or call us at(800) 369-6220