Gain Greater Value from Your Favorite Applications with a Member Data Platform
Integrate your favorite technologies with a cloud-based, centralized platform that eliminates data silos, stores membership data and records all touchpoints.
Naylor is partnering with Wicket, a Canadian-based software development agency, to offer a Member Data Platform™ (MDP) that tracks online member interactions through seamless integrations with the most popular software applications, and transforms this data into manageable, actionable insights association staff and boards can use to improve membership value and retention.
The simplicity of our system enables your association to measure engagement like never before.
Naylor’s MDP re-envisions how associations manage and engage their members. Our MDP is the only platform that ties all of your favorite software tools together, and turns your association website into a powerful member engagement hub that enables your association to see connections within your member data, and act on them, more easily.
Naylor’s MDP is your system of record for all membership data, and connects it to best-in-class software through its open API and single sign-on (SSO) engine.
When it comes to eCommerce, the MDP offers credit card payment processing that can handle one-time payments, recurring payments, and pro-ration through integrations with leading card payment gateways. The MDP’s membership payment module automatically tracks payments and refunds, reducing the rate of human error and improving members’ financial experiences with their association.
The unique relationships feature lets associations track the employment history, committee membership, education history, or other types of relationships unique to an industry so that associations can better understand the personal and professional relationships of their members, suggest relevant connections among new and seasoned members, and provide a more custom member experience at the individual level.
How Our Member Data Platform Benefits Your Staff
Freedom of choice to continue using your association’s familiar software applications for email marketing, eCommerce, event registration and more.
Save staff training time or feel confident making the leap to new best-in-class software that fits your evolving operational needs.
Swap out systems that are no longer meeting your needs without completely overhauling your data management platform.
Future-proof your association: Naylor’s Member Data Platform is constantly adding new integrations to accommodate new software on the market.
Holistic View of Member Engagement
View all of your member touchpoints in one place.
Integrate all of your existing software systems in Naylor’s MDP hub.
Enjoy robust business intelligence and reporting through Naylor Member Data Platform’s analytics dashboards.
Understand and identify your most engaged members—as well as who needs extra attention.
Easy Access to Your Data
Your association’s data is securely stored in our cloud and available for viewing and reporting 24/7.
Naylor’s Member Data Platform creates a unique database instance for each organization.
Retain direct access to your database via our business intelligence and reporting tools.
Structured Transition to Naylor's Member Data Platform
Naylor works with your staff and board to understand your business requirements and goals from the start.
We custom configure our Member Data Platform for your data storage and membership needs.
We help migrate and connect your existing data.
We configure all of your integrations, and ensure your resources are available for members without interruption.
Naylor is Your Long-Term Data Partner
We don’t disappear after installation and configuration. We’re here to support your association’s data operations as much as you need.
Naylor offers assistance with the evaluation of third-party software tools and integration capabilities.
Naylor’s Member Data Platform offers your association direct insight and impact into the development of our product roadmap. How else can we continue to best serve your data needs if we don’t involve those on the front lines of data management?
Association Management Software vs. Member Data Platform
Which is right for your association?
Naylor now offers two member management solutions that cater to distinct association data needs: The Member Data Platform, powered by Wicket, that connects your existing software into one data management hub, and a traditional association management software (AMS) platform with a core member database and suite of integrated modules.
For associations seeking an all-in-one solution for their data management needs, Naylor’s association management software takes a traditional AMS approach with a core member database and a series of integrated modules, including everything from events and conferences to finance and eCommerce. Members and staff access your data modules through SSO. Our AMS caters to small and mid-sized associations that manage up to 45,000 individual records.
We recommend our MDP for larger associations that are moving to an integrated best-in-class software approach to data management. Our Member Data Platform turns your association’s website into a powerful member engagement hub, recording all member touchpoints from the connected systems and becoming the system of record for all membership data. Members access your association’s multiple resources, such as event registrations or profile updates, through a convenient single-sign on. Your staff accesses the resulting data through SSO as well.
Still wondering which option is the best fit for your association? Contact one of our member management experts for a personalized consultation and demo.
Integrate Naylor’s Member Data Platform with your association’s existing software, and see how the simplicity of our system enables your association to attract more members and more revenue. Contact us for a consultation and demo today.
Or call us at (800) 369-6220