“Naylor has been an excellent partner with TAPPI, helping to generate non-dues revenue and member benefits for our organization that benefit TAPPI, our members, and the global pulp and paper industry.”
Ben Hopper, Divisional Operations Manager, TAPPI
Grow non-dues revenue and increase your impact
Maximize member engagement
Be the go-to resource for industry information and COVID-19 updates
Associations are communicating more frequently than ever tracked, but they still struggle to articulate their member value proposition while customizing communications for different cohorts. Find out why in the 10th edition of Association Adviser’s annual Association Communications Benchmarking Report.
Some of the highlights that the report more fully explains include:
- Communicating member benefits effectively remains the most widespread communication challenge
- 3 in 5 associations expect non-dues revenue to decline post-COVID, while half of respondents predict declining revenues by 1-20%.
- 86% of respondents believe they create relevant content for members, but only half think they have a solid understanding of reader, member and advertiser needs.
While the report reflects survey results through April 30, 2021, you can still take the survey year-round to access your customized Best Practices Report Card. See how your association’s communication program compares to your peers across print, digital, video, social media and events. Visit this link to participate in the survey at any time!
AI-Powered NewsBriefs that Customize Content to Individual Members
Naylor has partnered with rasa.io, a leading artificial intelligence company, to offer the Smart Newsletter platform for our new AI NewsBriefs. Increase member engagement with your association’s content, without the need for additional staff effort, while incorporating targeted advertising that earns your association more non-dues revenue.
Your association’s member communications express who you are and what you represent. In this age of information overload, Naylor’s integrated member communications can help your association find new ways to be a relevant, trusted resource, and cut through the background noise.
We deliver effective member communications and reliable revenue generation, with no financial risk to your association.
Hundreds of associations rely on our dedicated teams for content expertise, proven communication strategies and effective execution.
Almost one-third (29%) of our member communications editorial, marketing, and management staff has been helping our associations engage members more effectively for 10+ years. Half have been serving our clients for 5+ years.
When you work with Naylor, you gain an extension of your team that’s with you for the long term.
Professional and Experienced Sales Team
Increase non-dues revenue and deliver value for members and advertisers. Naylor’s 160+ sales consultants grow your bottom line with targeted ad sales.
Timely, focused, relevant association content is critical to engaging members, building readership, and attracting advertisers. Our association content strategists work in specific markets, bringing more content expertise to your project.
Reach members with the right message, and ensure your time and resources are well spent. Our marketing team engages your members with thoughtful and strategic promotion while marketing analysis and strategy updates maximize your impact.
Layout and Design
Communications should reflect your association’s character and promote your industry focus. Leverage Naylor’s skilled design team to create branded publications that showcase your mission and values.
Mobile and Tech-Based Communications
Extend your reach with targeted, accessible distribution channels that effectively engage members. Naylor’s strategy teams and best-in-class partners ensure seamless communication with your members anytime, anywhere.
Extension of Your Staff
Your account managers and sales team regularly meet with your association’s staff to ensure we’re producing all projects to meet your expectations.
Reach your goals through fresh design and content in your publications.
Establishing a new look and feel while updating your association publication content can seem daunting. We’ve outlined five easy steps your association can take to ensure content and design success when relaunching your member publications in our free Power Your Publication ebook.
Deliver more value, create more connections, and engage more members
Relevant and consistent communications are a cornerstone of association success. Naylor’s integrated services deliver a consolidated, strategic approach to engaging advertisers and sponsors. Working together, our communications solutions and event management services deliver a seamless, cohesive member experience.
Protect your branding, engage your members, support your industry vendors, and drive your mission forward.
Or call us at (800) 369-6220