President & CEO
Alex DeBarr has been the president and CEO of Naylor Association Solutions since 2006. Since arriving at Naylor, Alex has led the evolution of Naylor’s product and service offerings, including the launch of a full digital product suite and the addition of a variety of event, SaaS, consulting and marketing services designed to serve the communication, engagement and non-dues revenue needs of business and professional associations. This expansion has included acquiring event management specialists Convention Management Group (CMG) in 2007, Global Exchange Events in 2012, Boxwood Technology, the leading career and job services provider for associations, in 2014, Timberlake Membership Software in January 2015 and W.J. Weiser and Associates, a leading association management company, in July 2015. Naylor now works with more than 1,800 associations throughout both countries. Naylor was acquired in December 2013 by RLJ Equity Partners, the Bethesda, MD-based private equity firm founded by Robert L. Johnson.
Prior to joining Naylor, Alex spent 21 years at Advanstar Communications, a leading global media company providing integrated marketing solutions for healthcare, pharmaceutical, life sciences, and other industries, where he oversaw a number of Advanstar’s integrated market groups and managed company-wide editorial programs and review processes. He began his career at Advanstar predecessor Harcourt Brace Jovanovich Publications in 1984 and held a number of editorial, sales and publishing management roles before being appointed an executive vice president in 1997. Alex is a 1984 graduate of Ohio University’s E.W. Scripps School of Journalism, currently sits on the board of directors of ABM (The Association of Business Information and Media Companies), and has four grown children.
Chief Financial Officer/Chief Operations Officer
John is a CPA who has specialized in building and restructuring businesses in the U.S. and overseas – particularly in fast-growing industries – for more than 20 years. John became chief financial officer of Czech Republic-based Nova TV, the first national private broadcast TV station in eastern Europe, in 1994, where he oversaw training and development of the station’s financial team and reporting systems, and acted as Nova’s primary financial liaison to parent company Central European Media Enterprises’ (CME) successful IPO. John subsequently was promoted to CFO, where he helped raise public equity and develop private investment for new stations in Slovakia, Slovenia, Poland, Ukraine and Romania. He later served as CFO and COO of Wild Brain, a San Francisco-based animation studio, before starting a consulting business to work as an interim executive for investors and their portfolio companies. John has a bachelor’s degree in accounting from Skidmore College and an MBA from Cornell University. John lives in Boston with his wife and three children. He works principally from Naylor’s Hunt Valley and Tysons Corner offices.
Chief Revenue Officer
Walt Phillips is primarily responsible for managing and leading Naylor’s national advertising sales for Naylor’s member services. He collaborates with the marketing, business development, product development and technology teams on new solutions with a hyper focus on increasing association and advertiser satisfaction and retention. Before becoming Naylor’s senior vice president of sales in January 2020, Walt spent 10 years with Cox Media Group, a division of Cox Enterprises, most recently serving as the executive director of healthcare. He was responsible for growing Cox’s healthcare ad revenues and helped concept, create and launch Cox Health Marketing, a center of excellence in healthcare marketing. In addition, he served as Cox Media Group’s internal healthcare leader and partnered with key stakeholders to ensure successful executions of sales strategy. Before becoming executive director in January 2017, Walt served as the director of sales for Cox Media’s Atlanta radio and digital group. Prior to his career at Cox, Phillips rose through the ranks of iHeart and Citadel Broadcasting because of his ability to set challenging goals and move teams forward. Walt has a 20-year history of establishing systems and processes to attract, develop, engage and retain talented individuals in work environments where they can realize their full potential. He’s a graduate of Middle Tennessee State University where he earned a BA in business administration. Walt has proudly served in the United States Marine Corps. Outside of work, Walt enjoys spending time with his wife and son, playing golf, and being outdoors.
Senior Vice President of Accounts
Tom started at Boxwood in 2005 as a director and now serves as senior vice president for accounts. Tom focuses on product improvement and development for our SaaS product and service offerings. He also oversees the client management team who helps associations build strong and sustainable career center businesses. He developed Boxwood’s business intelligence and analytics programs. Prior to Boxwood, Tom served as vice president at QRS New Media, managing company financials and multi-million infrastructure projects for audio/video, television, radio and other broadcast media facilities. He is adept at understanding client needs and developing creative, necessary solutions for the association community. He has also worked for several mission-driven non-profits in campaign development and marketing. Tom earned a BS in economics from Towson University and enjoys cooking, travel and spending time with his family.
Senior Vice President of Product and Service
Laura began her career at Naylor in 2008 as a sales professional. In early 2011, Laura moved from sales to the operational side of the business, joining our online support team as a project specialist. Today, Laura serves as the vice president of digital operations and development, a role in which she manages the overall operations of our online product, customer and sales support for our associations’ online communications platforms. In addition, Laura researches emerging digital communication technology to ensure Naylor consistently offers the best member communication tools to its client family. Laura graduated from the University of Tennessee with a bachelor of arts in marketing. Outside of work, Laura enjoys playing tennis, traveling and spending time with family and friends.
Executive Director, TechMedia
Scott Hedrick is a co-founder and executive director of TechMedia and the Digital Summit Series, which he helped grow organically until Naylor acquired TechMedia in 2019. The Digital Summit Series is the leading producer of digital marketing conferences in the U.S., hosting more than 20,000 marketers annually and showcasing more than 1,000 expert sessions about best practices, trends and tactics. Scott has led strategy, revenue generation, marketing and organizational effectiveness initiatives within a variety of media channels during his career. He graduated with a BS in business management from North Carolina State University, and enjoys spending time with his family and two kids, going outdoors for adventure travel, basketball, hiking and disc golf. Scott currently resides in Raleigh, NC.
Executive Director, TechMedia and Global Exchange Events
Eric joins the Naylor team from its 2019 acquisition of TechMedia, producer of the Digital Summit series—the largest provider of digital marketing conferences in the US, hosting more than 20,000 marketers annually. Eric was previously co-founder and executive director of TechMedia and today, he continues to be responsible for strategy and execution of the Digital Summit series along with Naylor’s Global Exchange Event series. Prior to TechMedia, Eric played an instrumental role with one of the first technology incubator venture funds in the country, helping conceptualize and launch a number of new media companies. He holds both his MBA and BA from North Carolina State University. Eric enjoys talking about new concepts with fellow entrepreneurs. He divides his time between Raleigh and the iconic North Carolina Outer Banks.
Vice President, Sales
As the vice president of sales, Lina is responsible for achieving Naylor’s annual sales and revenue goals. She develops and executes the annual sales strategy for all print, digital, and event management exhibit and sponsorship revenue.
Lina has 20 years of experience selling, coaching and leading high-performance sales teams. She has a proven track record of empowering sellers to differentiate themselves and drive results for their clients, most recently at Cox Media Group with the corporate CMG Health Marketing team.
She’s a graduate of University of Washington, where she earned a BA in political science and communications. Lina lives in Tulsa with her husband and two daughters. They spend all their free time at the kids’ sporting events, but she also loves to read a great book and cook.
Vice President, Recruitment and Staffing Solutions
Scott is the vice president of recruitment and staffing solutions, and he is responsible for leading the strategic direction of Naylor’s career products and services. He joined Boxwood Career Solutions prior to the Naylor acquisition in May 2013 as a marketing analyst. Since then, he has worked in several leadership roles, including senior manager and market group leader for Naylor’s health care career center clients and director of revenue services and solutions for the SaaS division. Scott oversaw support and sales for more than 370 client relationships, while directing a multichannel sales team comprised of careers and member communications sales representatives.
He is a graduate of the University of Delaware, where he earned a BS in leadership and consumer economics. During his time at UD, Scott was a member of the university’s football team, winning a National Championship in 2003. Outside of work, Scott enjoys spending time with his wife and two kids, competing in 5Ks and playing golf. Scott lives in Washington, D.C., and works from Naylor’s Tysons Corner office.
Vice President, Technology and Production
Craig started with Naylor in 2000 as an information technology consultant. He specializes in IT management systems, workflow and systems design. Craig is one of the senior architects of Naylor’s internal management information system which integrates sales, production and finance. In January 2005, he joined the team as director of technology services and was promoted to vice president of technology services in 2011. In 2012, Naylor added the operational management of production to his responsibilities. Prior to working with Naylor, Craig was a consultant for JCL Associates, specializing in process control and automation systems. He has a Master of Science degree in robotics and computer integrated manufacturing and holds credentials as a Professional Engineer. Outside of work, Craig enjoys spending time with his wife and two sons, playing golf and working on house renovations.
Sarah Sain, CAE
Director of Content
Sarah has provided editorial consultation and content strategy for dozens of associations across an array of industries since joining Naylor in 2011. Today, she is responsible for the overall strategy, leadership and management of Naylor’s Content Department. She works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print publications and digital communications. Sarah also serves as managing editor of Association Adviser, a website and magazine that provides thought leadership to the association community. She has a journalism degree from the University of Florida and is a Certified Association Executive. Sarah and her husband have three boys. She enjoys running half-marathons and is always looking for a good book to read.
Senior Director, Business Development
As Senior Director for Business Development, John and his team are responsible for introducing Naylor’s communication solutions to trade and professional associations. John was hired by Naylor in 2006 and has held several positions including publisher, group publisher and business development director. He was promoted to senior director in January 2015. During his nine-year tenure at Naylor, John’s top priority has been to help associations increase member value and engagement as well as drive non-dues revenue. John has 21 years of Business Development experience and is a graduate of Towson University with a BS in Business. He resides in Bel Air, MD with his wife and 3 kids. In his free time, he enjoys trips to the beach, coaching little league baseball and snowmobiling.