President & CEO
Alex DeBarr has been the president and CEO of Naylor Association Solutions since 2006. Since arriving at Naylor, Alex has led the evolution of Naylor’s product and service offerings, including the launch of a full digital product suite and the addition of a variety of event, SaaS, consulting and marketing services designed to serve the communication, engagement and non-dues revenue needs of business and professional associations. This expansion has included acquiring event management specialists Convention Management Group (CMG) in 2007, Global Exchange Events in 2012, Boxwood Technology, the leading career and job services provider for associations, in 2014, Timberlake Membership Software in January 2015 and W.J. Weiser and Associates, a leading association management company, in July 2015. Naylor now works with more than 1,800 associations throughout both countries. Naylor was acquired in December 2013 by RLJ Equity Partners, the Bethesda, MD-based private equity firm founded by Robert L. Johnson.
Prior to joining Naylor, Alex spent 21 years at Advanstar Communications, a leading global media company providing integrated marketing solutions for healthcare, pharmaceutical, life sciences, and other industries, where he oversaw a number of Advanstar’s integrated market groups and managed company-wide editorial programs and review processes. He began his career at Advanstar predecessor Harcourt Brace Jovanovich Publications in 1984 and held a number of editorial, sales and publishing management roles before being appointed an executive vice president in 1997. Alex is a 1984 graduate of Ohio University’s E.W. Scripps School of Journalism, currently sits on the board of directors of ABM (The Association of Business Information and Media Companies), and has four grown children.
Chief Financial Officer/Chief Operations Officer
John is a CPA who has specialized in building and restructuring businesses in the U.S. and overseas – particularly in fast-growing industries – for more than 20 years. John became chief financial officer of Czech Republic-based Nova TV, the first national private broadcast TV station in eastern Europe, in 1994, where he oversaw training and development of the station’s financial team and reporting systems, and acted as Nova’s primary financial liaison to parent company Central European Media Enterprises’ (CME) successful IPO. John subsequently was promoted to CFO, where he helped raise public equity and develop private investment for new stations in Slovakia, Slovenia, Poland, Ukraine and Romania. He later served as CFO and COO of Wild Brain, a San Francisco-based animation studio, before starting a consulting business to work as an interim executive for investors and their portfolio companies. John has a bachelor’s degree in accounting from Skidmore College and an MBA from Cornell University. John lives in Boston with his wife and three children. He works principally from Naylor’s Hunt Valley and Tysons Corner offices.
Chief Revenue Officer
Walt Phillips is responsible for growing all revenue streams across Naylor. Leveraging both sales and marketing knowledge, Walt has ultimate accountability for aligning all revenue-generating departments and building strategic partnerships. Together with other members of the executive team, he executes Naylor’s corporate strategic plan with a focus on expansion to new customer segments and partnerships while strengthening sales and account management operations. Before becoming Naylor’s senior vice president of sales in January 2020, Walt spent 10 years with Cox Media Group, a division of Cox Enterprises, most recently serving as the executive director of healthcare. He was responsible for growing Cox’s healthcare ad revenues and helped concept, create and launch Cox Health Marketing, a center of excellence in healthcare marketing. In addition, he served as Cox Media Group’s internal healthcare leader and partnered with key stakeholders to ensure successful executions of sales strategy. Before becoming executive director in January 2017, Walt served as the director of sales for Cox Media’s Atlanta radio and digital group. Prior to his career at Cox, Phillips rose through the ranks of iHeart and Citadel Broadcasting because of his ability to set challenging goals and move teams forward.
Walt has a 20-year history of establishing systems and processes to attract, develop, engage and retain talented individuals in work environments where they can realize their full potential. He’s a graduate of Middle Tennessee State University where he earned a BA in business administration. Walt has proudly served in the United States Marine Corps. Outside of work, Walt enjoys spending time with his wife and son, playing golf, and being outdoors.
Senior Vice President, Naylor Events
Georgiann is a savvy events professional who leads Naylor’s events team that manages 30+ owned events and 200+ managed meetings annually, selling more than two million square feet of exhibit space for clients over the past two years. With more than 40 years of experience in the events industry, Georgiann directs the events team in helping associations simplify event management, increase the size and attendance of events, attract new exhibitors and sponsors and boost profitability. She previously held senior positions at UBM (now Informa plc) and Advanstar, where she led the strategic planning and marketing for all the company’s major trade shows in fashion, travel, hospitality, technology, healthcare and retail. She also managed and grew Advanstar’s licensing portfolio to include events in New York, Las Vegas and London. In addition to her in-depth event experience, Georgiann managed one of the largest healthcare media portfolios in the United States which included titles like Medical Economics, Drug Topics, Formulary, Modern Medicine and Managed Healthcare Executive. She is well-versed in the pharmacy market and can assist ASHP with growth strategies for their events. Ms. DeCenzo has also held prior positions at Penton Media and the American Industrial Hygiene Association, among others.
Senior Vice President of Product and Service
Laura began her career at Naylor in 2008 as a sales professional. In early 2011, Laura moved from sales to the operational side of the business, joining our online support team as a project specialist. Today, Laura serves as the vice president of digital operations and development, a role in which she manages the overall operations of our online product, customer and sales support for our associations’ online communications platforms. In addition, Laura researches emerging digital communication technology to ensure Naylor consistently offers the best member communication tools to its client family. Laura graduated from the University of Tennessee with a bachelor of arts in marketing. Outside of work, Laura enjoys playing tennis, traveling and spending time with family and friends.
John Bacon, MBA
Vice President, Account Management
John Bacon is a dynamic and business-focused management professional with more than 12 years of extensive experience leading profit-generating operations for professional and trade associations. He brings a unique breadth and depth of association industry knowledge, having managed Naylor’s relationships with hundreds of organizations, including ASAE: The Center for Association Leadership. His strengths include working with diverse teams, strategizing with client associations about member communications, and generating more non-dues revenue for associations. He currently co-manages Naylor’s employee resource group for black professionals and is passionate about helping others achieve their full potential no matter their educational background, race or beliefs. He also provides leadership, coaching and mentorship to a team of account managers. He is a member of the National Black MBA Association and has served as the finance chair and corporate partnership development chair for the Central Florida Chapter of NBMBAA. John has an MBA as well as a BA in business administration and management from Saint Leo University. He currently sits on the board of Directors for the Texas Society of Association Executives and the PACE Center for Girls in Alachua, Florida. In his spare time, he enjoys spending time with his wife Maderica and his puppy, “Lady Bacon.”
Vice President, Recruitment and Staffing Solutions
Scott is the vice president of recruitment and staffing solutions, and he is responsible for leading the strategic direction of Naylor’s career products and services. He joined Boxwood Career Solutions prior to the Naylor acquisition in May 2013 as a marketing analyst. Since then, he has worked in several leadership roles, including senior manager and market group leader for Naylor’s health care career center clients and director of revenue services and solutions for the SaaS division. Scott oversaw support and sales for more than 370 client relationships, while directing a multichannel sales team comprised of careers and member communications sales representatives.
He is a graduate of the University of Delaware, where he earned a BS in leadership and consumer economics. During his time at UD, Scott was a member of the university’s football team, winning a National Championship in 2003. Outside of work, Scott enjoys spending time with his wife and two kids, competing in 5Ks and playing golf. Scott lives in Washington, D.C., and works from Naylor’s Tysons Corner office.
Vice President, Sales
As the vice president of sales, Lina is responsible for achieving Naylor’s annual sales and revenue goals. She develops and executes the annual sales strategy for all print, digital, and event management exhibit and sponsorship revenue.
Lina has 20 years of experience selling, coaching and leading high-performance sales teams. She has a proven track record of empowering sellers to differentiate themselves and drive results for their clients, most recently at Cox Media Group with the corporate CMG Health Marketing team.
She’s a graduate of University of Washington, where she earned a BA in political science and communications. Lina lives in Tulsa with her husband and two daughters. They spend all their free time at the kids’ sporting events, but she also loves to read a great book and cook.
Vice President, Technology and Production
Craig started with Naylor in 2000 as an information technology consultant. He specializes in IT management systems, workflow and systems design. Craig is one of the senior architects of Naylor’s internal management information system which integrates sales, production and finance. In January 2005, he joined the team as director of technology services and was promoted to vice president of technology services in 2011. In 2012, Naylor added the operational management of production to his responsibilities. Prior to working with Naylor, Craig was a consultant for JCL Associates, specializing in process control and automation systems. He has a Master of Science degree in robotics and computer integrated manufacturing and holds credentials as a Professional Engineer. Outside of work, Craig enjoys spending time with his wife and two sons, playing golf and working on house renovations.
Sarah Sain, CAE
Director of Content
Sarah has provided editorial consultation and content strategy for dozens of associations across an array of industries since joining Naylor in 2011. Today, she is responsible for the overall strategy, leadership and management of Naylor’s Content Department. She works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print publications and digital communications. Sarah also serves as managing editor of Association Adviser, a website and magazine that provides thought leadership to the association community. She has a journalism degree from the University of Florida and is a Certified Association Executive. Sarah and her husband have three boys. She enjoys running half-marathons and is always looking for a good book to read.
Senior Director, Business Development
Senior Director, Business Development
As senior director for Business Development, John and his team are responsible for introducing Naylor’s communication solutions to trade and professional associations. John was hired by Naylor in 2006 and has held several positions including publisher, group publisher and business development director. He was promoted to senior director in January 2015. During his nine-year tenure at Naylor, John’s top priority has been to help associations increase member value and engagement as well as drive non-dues revenue. John has 21 years of Business Development experience and is a graduate of Towson University with a BS in Business. He resides in Bel Air, MD with his wife and 3 kids. In his free time, he enjoys trips to the beach, coaching little league baseball and snowmobiling.