Online Learning Resources
Taking Learning to the Next Level – An Inside Look at One Association’s Six Year Journey with Virtual Events
Taking Learning to the Next Level – An Inside Look at One Association’s Six Year Journey with Virtual Events
Not everyone can jump on a plane or break away from the office long enough to attend a presentation or class in person but if helping your members satisfy continuing education requirements and achieve their professional development goals are top priorities for your organization, then offering virtual education opportunities is a necessity. If that task seems daunting or if you are wondering how your current education program compares to others, we invite you to hear an insider’s view of the challenges, pitfalls and successes experienced by an association as they orchestrated a virtual and hybrid strategy over a six year period.
Case Study: Institute of Food Technologists
The Institute of Food Technologists (IFT) sought a learning management system (LMS) solution that would provide online courses, Web meetings, webinars, and self-assessment for members worldwide. They also wanted a software application for administering and reporting on educational programs on one platform. Read more about how Blue Sky Broadcast, a Naylor partner, offered IFT their ideal LMS solution.
Member Communication Resources
Case Study: NACAS
Simply put, magazine publishing wasn’t NACAS’s expertise. They
couldn’t manage developing the content, selling ads and printing
the publication in a timely or cost effective manner. They were
losing money and could no longer afford to dedicate resources to
With a leaner organization, NACAS had to find ways to add more
value for its members and generate more revenue for its
Webinar: Taking Aim at Association Communications
Whether you’re new to the association world or a lifelong association professional, there’s never been more pressure to find ways to cut through the cluttered communication landscape and to remain top of mind with members – and prospective members. This webinar will provide 5 actionable recommendations on how to improve the effectiveness of your association’s communications today, as well as taking a look at case studies from two national associations who are putting these strategies into practice.
Webinar: What Associations Have Learned About the Power of Video
TV and video has always been a preferred medium for entertainment, but with online video consumption more prevalent than ever, associations are now learning how to leverage it to better educate, inform and engage their members. We invite you to join us for this recorded webinar to learn how video can be used to solve a variety of association challenges including:
Webinar: Picturing Success With Instagram
How can Instagram, the 300-million-user-strong photo and video sharing network, strengthen your association’s communications? Find out how communicating on a simple app that is five years young has become part of the daily routine of 70 percent of its users, and how your association can take advantage of this platform for your membership, board relations, advocacy, and education efforts during this recorded webinar.
Case Study: NAFA
Recognizing interest in their publications was declining, NAFA Fleet Management Association looked for ways to boost its authority and reach in the fleet management industry. They turned to Naylor to help maintain their status as the voice of the fleet management profession. Read more about NAFA’s story.
Case Study: NSSGA
When you’re the leading voice of those who create the foundation of American life, consistent excellence for holding your brand and members to the highest regard is your goal. Addressing this intricate task, the National Stone, Sand & Gravel Association put its faith in Naylor’s trusted publication team. Read more about NSSGA’s story.
Case Study: Constructor Magazine
Disgruntled with declining results of their Constructor magazine, the Associated General Contractors of America (AGC) sought a publisher who could reverse these negative trends. When Naylor proposed transforming Constructor into a full-fledged brand, AGC knew it was time to begin working. Read more about AGC Constructor’s story.
Case Study: MHEDA
The innovative minds at the Material Handling Equipment Distributors Association (MHEDA) suspected that incorporating video into their communications strategy would increase audience engagement but the overwhelming task of creating a video strategy stifledprogress. MHEDA needed an expert partner in the industry, and Naylor was their answer. Read more about MHEDA’s story.
The Power of Video: An Association TV Case Study
Video is transforming the presentation of content around the world, and the mastery of this medium is proving to be the decisive factor for industry leading businesses. Improve your business’s outreach and success for tomorrow, by allowing Naylor to take you there today. Watch The Power of Video: An Association TV Case Study
Ready to Make Your Magazine Move?
Ready to Make Your Magazine Move? 6 questions to consider before embarking – Producing a magazine is work. Whether you already produce a print magazine and are considering going all digital, or if you are thinking about incorporating one into your communications program for the first time, read through our checklist first.
The 5 Laws of Attraction: Increasing the Advertiser Appeal of Your Association’s Print Publication
The 5 Laws of Attraction: Increasing the Advertiser Appeal of Your Association’s Print Publication – Between keeping your current members engaged, recruiting new members, lobbying for your organization’s interests and planning your annual meetings, focusing on the advertiser appeal of your publication may go overlooked, costing you revenue, allied member support and reputation. Read this paper for advice about improving non-dues revenue by improving editorial, design and sales techniques.
10 Secrets to a Winning Communications Program
That stack of magazines you’ve been meaning to read is a mile high. Your inbox is full of electronic news. You’re receiving prospectuses for more events than you can possibly attend. Sound familiar? If you feel this way, imagine how your members must feel. Most of us are inundated with information on a daily—or even hourly—basis. So, how do you ensure that your communications cut through the clutter? Find out here.
Useful Infographic: Communication Overload
Communication overload got you down? Read more here.
Useful Infographic: Hosting a Business Exchange Event
Read about hosting a business exchange event here.
Useful Infographic: Why You Should Advertise With Online Video
Why should you advertise with online video? Find out here.
Useful Infographic: B2B Print – What’s the Big Deal?
What’s the big deal about B2B print? Read about it here.
Useful Infographic: Online B2B Media – What’s the Big Deal?
What’s so important about online B2B media? Find out here.
eBook: A Roadmap to Relevance Through Great Content
A turn-by-turn guide for developing truly engaging content and delivering it with impact across today’s always-on, ever-changing media landscape. Download Now.
Career Center Resources
eBook: Career Center Best Practices
A practical workbook to help turn your career center into a revenue-generating, member-engaging superstar. Download Now.
eBook: Tapping the Power of Career Center Networks
See why Boxwood Career Center Networks generate 30 percent more revenue than other career centers. Download Now.
eBook: Free to Fee
Using paid job postings to generate the revenue you need to develop and fund the programs your members need. Download Now.
eBook: 7 Keys to Unlocking Your Career Center’s Potential
Read about the seven quick steps you can take to help optimize your career center and get it in shape to become one of your association’s most valuable resources. Download Now.
eBook: 50 Facts Every Association Absolutely, Positively Needs to Know About Career Centers
All career centers are not created equal. Don’t make a decision about your career center until you read the 50 most important facts to consider. Download Now.
Book: The A+ Solution
Addressing the skills gap and getting people back to work through workforce development programs is – and has long been – a national priority. Yet far too frequently, current programs fail for multiple reasons – from inconsistent funding and one-shot training programs to an over-reliance on local programs to solve a national problem. “The A+ Solution” makes the case for how and why over 70,000 professional societies and trade associations are perfectly positioned to train and support our workforce with proven expertise at minimal cost. “The A+ Solution” provides a compelling argument of what associations offer – and the changes needed to take wider advantage of their programs and services. Buy Now.
Case Study: AOA Excel
AOA Excel’s business was thriving at providing endorsed business and career services to member optometrists. But with an outdated job-platform limiting growth, AOA Excel needed Boxwood’s career center expertise to take them to the next level. Read more about AOA Excel’s story.
Case Study: American Academy of Neurology
Part of American Academy of Neurology’s (AAN) mission is to enhance their members’ career satisfaction. To do so, they turned to Boxwood for help revamping an outdated career center platform originally built as an extension of their print product. Read more about AAN’s story.
Case Study: American Society of Civil Engineers
When you are in the business of providing well-built services to more than 146,000 engineers like the American Society of Civil Engineers (ASCE) is, you better have the right tools on hand. It is a good thing that Boxwood’s philosophy is anything is possible when you have the right set of tools. Read more about the ASCE’s story.
Case Study: The National Institute for the Certification of Engineering
The National Institute for the Certification of Engineering’s (NICET) small in-house job board was surviving, but not thriving. After determining Boxwood’s solution was consistent with NICET’s culture, they were off and running to meet member demands and raise revenues. Read more about NICET’s story.
Case Study: The Association of Corporate Counsel
The Association of Corporate Counsel (ACC) is tasked with helping their members grow and prosper in their careers, so they set out to find a job board platform that is easy to use, has powerful data analytics and excellent customer service. Read more about ACC’s story.
Case Study: The National Association of Medical Staff Services
The National Association of Medical Staff Services (NAMSS) felt they needed a more robust career center platform to better meet the needs of their members. After conducting a quick poll, the results led them to Boxwood, and they have been enjoying a substantial increase in non-dues revenue ever since. Read more about NAMSS’ story.
Video Case Study: Certified Financial Planner Board
The Certified Financial Planner Board (CFP Board) set out to create a niche career center for certified financial planners and the employers seeking them. View their story to learn more about the challenges faced and the success they recognized early on. Watch Now.
Video Case Study: American Society of Health-System Pharmacists
Maintaining and running an outdated job board was draining internal resources so the American Society of Health-System Pharmacists (ASHP) set out to find a customizable solution suited to meet their unique career fair needs. Learn more about their story. Watch Now.
Webinar: Connecting People to Opportunity
LinkedIn’s acquisition of lynda.com takes them another step closer to offering the types of career-related programs and services traditionally found only with associations. Carrie McIntyre of Boxwood Career Solutions and Jennifer Baker from ASAE share how they’ve re-launched the ASAE “Association CareerHQ” program to ensure their association remains the career resource for job seekers and employers in this recorded webinar.
Webinar: Secrets From an AMS Vendor – How would an AMS company select an AMS?
Timberlake’s Executive Vice President Brian Choate outlines some of the details that he would look for when choosing an AMS solutions provider in this recorded webinar. Brian explains some of the questions that you should ask yourself when beginning conversations with an AMS provider, questions that you should ask the AMS provider and what to watch out for.
Case Study: The Association of Foreign Investors in Real Estate
The Association of Foreign Investors in Real Estate (AFIRE) was frustrated after a custom-built website and database failed to function properly. With hopes of moving on from a discarded mess, AFIRE turned to Timberlake and has been thoroughly pleased with the change. Read more about AFIRE’s story.
eBook: How Would an AMS Company Choose an AMS Provider?
A step-by-step guide to finding the perfect AMS provider and building a long-term partnership. Download Now.
Webinar: 7 Ways to Improve Exhibitor ROI
From understanding the variables most impacting an exhibitor’s performance at an event, to sharing more detailed show data and specific exhibit performance metrics, there are many ways for an event organizer to have a positive impact on exhibitor ROI. This webinar shows how organizers can help improve exhibitor ROI.
Case Study: The Associated General Contractors of America
Disgruntled with their declining results of their Constructor magazine, The Associated General Contractors of America (AGC) sought a solution to these negative trends. When Naylor LLC proposed transforming Constructor into a full-fledged brand with conferences and events, AGC knew it was time to develop a partnership. Read more about Naylor and AGC’s story.
Case Study: NAFA Fleet Management Association
Back in 2009, NAFA Fleet Management Association was experiencing a decline in exhibit booth sales at its annual event due to the recession and the expense to produce the show’s guide was proving to be cost prohibitive. Having been successful working with Naylor’s Communications team, NAFA turned both activities over to the Events team and has received a revenue share every year since making this move. Read more about NAFA’s story.
eBook: 5 Steps Toward Highly Profitable Events
Learn five specific steps your sales team can utilize to help them better understand your exhibitors’ markets, their brands’ positions and their specific goals, and to assure exhibitors that you have a team dedicated to their success. Download Now.