Engage your membership when, where and how they want it.
When it comes to how members perceive associations, the medium is often as important as the message. The content of your communications, the design of your publications, the ease of use and sophistication of your print and digital media will help define your association in the eyes of both current and prospective members.
Regardless of your association’s size, Naylor can perfectly complement your resources and raise your communications to state-of-the-art standards. Working with Naylor allows you access to our highly experienced and knowledgeable communications staff. We will evaluate your current capabilities and implement a communications plan that uses the Take AIM approach:
Assess: A formal communication gap analysis helps you understand the needs and goals of your staff, members and advertisers.
Integrate: Strategic planning ensures all aspects of your communications strategy are integrated across all platforms and audiences.
Measure: Ongoing review of publication data and customer feedback shows you how to maintain a well-received media portfolio.
Print and digital magazines are as important as ever and play a key role in the member communications mix. Naylor develops the editorial plan, creates content, provides layout and design services and sells advertising for association magazines. You will enjoy enhanced non-dues revenue and an overall trouble-free process. We work to ensure your magazine positions your association as a thought-leader, invaluable to your members and the industry.
Our digital editions of your printed publications offer your members the convenience of mobile information. Naylor helps your association increase online member engagement with your information through interactive features such as keyword searches, notes and social media sharing. Grow your pass-along readership and website traffic, both of which can be tracked through our comprehensive reporting included with every digital publication. Digital editions increase perceived membership value and your association’s bottom line.
Membership Directories & Industry Resource Guides
Promote your products and services and create member value 365 days a year with an enhanced membership directory and industry resource guide. In addition to traditional components such as information on members, service providers, suppliers and consultants, Naylor works with associations to identify and develop content that keeps members coming back to it all year. With planning and assistance from Naylor, this publication will become a true industry resource. It’s the perfect way to help promote the mission of your organization.
While many associations have a sophisticated database that makes producing such a publication a breeze, we realize that many do not. With our team of content specialists and a state-of-the-art online verification system, associations are guaranteed a simplified process for producing great content along with the added convenience of 24/7 data access. Naylor does the heavy lifting while you focus on the important business of your association.
Every directory is created for print and converted to a digital edition that is mobile-friendly. We can also produce a password-protected online membership directory.
Online Buyers' Guides
Naylor’s online buyers’ guides give association members access to industry-specific products and services from vendors affiliated with your association. With multiple search capabilities and the ability to request proposals from vendors by geography and category, anyone seeking products and services related to your industry will find what they need. You are able to choose from several user-friendly formats, which we will further customize to match your branding specifications. Naylor’s online buyers’ guides are always designed to be mobile and tablet friendly.
Attendees and exhibitors benefit from a conference/show guide that provides valuable information about your convention. From the keynote address and educational sessions to noting key sponsors and special events happening throughout the conference, a show guide will increase the visibility of exhibitors and advertisers while providing you with an additional opportunity to reinforce the association brand image. We customize all content based on your direction and control.
Conference eShow Dailies
An eShow Daily from Naylor gives you an opportunity to highlight the latest news and activities taking place at your event, while reinforcing your branding and overall marketing message. Depending on your need, we can simply provide editorial support to your on-site staff, or alternatively, your Naylor editor can develop the content for each daily edition and email it out to all registered attendees and exhibitors. eShow Dailies in print version are also available.
Mobile Conference Apps
Conference attendees today expect to have the information they need on the run. If you don’t have a conference app yet, chances are it’s been cost-prohibitive to develop—until now. Naylor will work with you to develop a custom, conference app suited to your needs and specifications. Not only that, but we will also monetize the app, which will offset the majority of your cost. A conference app is a great complement to a print show guide, and gives your exhibitors another touch point with attendees on and off the show floor.
Naylor’s eNewsletters deliver branding and customization in an easy-to-use template and content management system. Get the ability to measure results and engagement while creating non-dues revenue. Your members want the latest news and information from your association and within your industry. Develop a content-rich eNewsletter that’s sure to be a valued resource. Naylor’s eNewsletters are always designed to be mobile and tablet friendly.
Your website holds tremendous potential for revenue generation. Naylor has the expertise to monetize your web traffic as members and prospects search for information, products and services. Adding this capability to your website advertising sales is as simple as adding a line of code to your site. We take care of everything else including hosting/serving the ads, tech support, sales and marketing. No additional association staff time is required.
Naylor provides your association with a powerful visual media to deliver news and content to your membership. Brand awareness, education, advocacy and extending the reach of live events are just a few of the ways associations are using video today.
We believe there are five important steps an association must take to ensure success with video: Establish a strategy; develop a content strategy; select a platform for delivery; determine a plan for monetizing and implement best practices for execution. The Naylor video team can help your association with all five of these important areas — everything from video production and editing to a complete turnkey solution for all of your video requirements.
By the way, we at Naylor have also realized the power of video and incorporated it as an important component of the way we deliver content for our Association Adviser brand of industry best practices. Take a look at our Association Adviser TV platform to get a glimpse of how Naylor is harnessing the power of video.
Naylor’s Content 360º provides you with a content strategist to oversee the content strategy, creation, distribution and measurement of your integrated marketing and member communications program. With one centralized person in this role, your association can create content that better meets the expectations of your members, readers and advertisers. You’ll be in a better position to strategically push content through the appropriate media channels and see an increase in overall market awareness—leading to better member recruitment, retention and engagement.
This is the perfect solution for small-staff associations who can’t afford to increase headcount, as well as larger associations who want to redirect internal resources. Effectively managing an integrated communications program that includes print and digital periodicals, social media, video, and/or events can be a full-time job. Let Naylor take on the job and provide a consistent editorial voice/person, and quickly see the benefits of a deeper connection between your brand and the members behind it.
To secure a healthy future and maintain relevance in the eyes of younger members and prospective members, associations must be adept at communicating via social media. Naylor has the expertise to help you establish a branded association communications presence across the major social media channels (e.g. Twitter, LinkedIn, Facebook). We’ll work with you on the right content strategy that will include curation, cross-promotion and integration with all other communication channels. Content development, distribution, and measurement is also included in our social media services. Build your association’s social footprint, and receive monthly metrics on followers and engagement levels.
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