Create Intelligent Newsletters with AI NewsBriefs

Redefine what your members expect out of an eNewsletter.

AI NewsBrief powered by rasa.io
Naylor’s new artificial intelligence-powered eNewsletter increases member engagement with your association’s content while reducing staff effort and driving more non-dues revenue. Enjoy increased open and click rates, plus the additional advertiser value that come with more engaging member communication, with Naylor’s AI NewsBrief.

How the AI Technology Works:

Our AI partner, rasa.io, technology utilizes artificial intelligence (AI) to refine AI NewsBrief content for individual recipients based upon their personal digital consumption patterns. Over time, the AI platform learns members’ preferences through opens and clicks, and automatically customizes the subject line and content for individual recipients – reducing the time your staff spends on newsletter creation, customization and distribution.


Naylor's AI-powered NewsBrief lets your association customize content for individual members.


Benefits of an AI-Powered NewsBrief

Machine learning software examines preferences over time

Algorithms curate content based on user behavior

Reduces staff time spent on newsletter creation and customization

Builds value for members

Increased open rate - up to 3x those of traditional newsletters

Increased click-through rate

Earn non-dues revenue through newsletter advertising

Increased open rate and click rate build value for advertisers

Featured Article: Why Artificial Intelligence for eNewsletters?

Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it’s easy for that information to get lost in a crowded inbox. Members are more likely to open and read an email newsletter that is unique and targeted to their specific interests. So, how do you personalize your communications at scale?

The answer: Artificial intelligence (AI)

Create a more engaging member newsletter in minutes.

Ready to increase the quality and engagement of your member eNewsletters? Fill out the form linked below to learn more about our AI-powered NewsBriefs. Or, contact your Naylor account manager for information about how to take advantage of this technology in time for your next issue.

Contact Us to Learn More