Redefine what your members expect out of an eNewsletter.
Naylor’s new artificial intelligence-powered eNewsletter increases member engagement with your association’s content while reducing staff effort and driving more non-dues revenue. Enjoy increased open and click rates, plus the additional advertiser value that come with more engaging member communication, with Naylor’s AI NewsBrief.
How the AI Technology Works:
Our AI partner, rasa.io, technology utilizes artificial intelligence (AI) to refine AI NewsBrief content for individual recipients based upon their personal digital consumption patterns. Over time, the AI platform learns members’ preferences through opens and clicks, and automatically customizes the subject line and content for individual recipients – reducing the time your staff spends on newsletter creation, customization and distribution.
Machine learning software examines preferences over time
Algorithms curate content based on user behavior
Reduces staff time spent on newsletter creation and customization
Builds value for members
Increased open rate - up to 3x those of traditional newsletters
Increased click-through rate
Earn non-dues revenue through newsletter advertising
Increased open rate and click rate build value for advertisers
Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it’s easy for that information to get lost in a crowded inbox. Members are more likely to open and read an email newsletter that is unique and targeted to their specific interests. So, how do you personalize your communications at scale?The answer: Artificial intelligence (AI)
Ready to increase the quality and engagement of your member eNewsletters? Fill out the form linked below to learn more about our AI-powered NewsBriefs. Or, contact your Naylor account manager for information about how to take advantage of this technology in time for your next issue.