Marketing & Communications
Email Marketing: The Workhorse of Online Communications
Email may not be a glamorous or sexy way to communicate with your members, but its low cost and versatility make it the workhorse of online communications.
Through this 60-minute webinar, you will learn how your association can email more effectively through a better understanding of why people open, read and respond to email promotions and announcements. We’ll also cover how to measure your results and take advantage of your data to glean customer insights.
What you can expect to learn:
- How to establish a practical, focused email strategy.
- What elements to consider when sending your emails.
- How to read and interpret email metrics, and use them to improve your email campaigns.
