We spoke with Jeff Wilson about the logistics of marketing association membership to construction professionals, how he and AGC staff improve AGC’s member value proposition, and steps the association is taking to ensure the future of the construction industry is in capable, eager hands.
New members clearly have the membership &marketing team’s attention. Of our respondents, more than 57 percent said they gear communications to new members.
Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. But where should you focus your efforts? In the latest episode of Association Adviser TV, we spoke with David Lewis, executive director of the Arizona Association of School Business Officials, and Lauren Hoffmann, director of marketing, communications and membership for several regional and national associations, to hear their best tips for making the most of your membership value proposition.
We asked a panel of association leaders how they’re connecting with rising industry leaders, how they’re retaining members and how they’re helping members of all ages further their professional development.
When planned and implemented thoughtfully, mentoring programs can offer the unique member value proposition associations strive to offer and younger professionals often weigh before joining or renewing with a professional or trade association.
We caught up with Derek Poarch, executive director of APCO International, the world’s oldest and largest organization for public safety communications professionals, just days after the tragic shootings in San Bernardino, California. A longtime fixture in the law enforcement and public safety arena, Poarch guides the nearly-26,000 member association with a mix of compassion, staff autonomy and tough accountability.
Many of your longtime members will be transferring substantial wealth to philanthropic-minded millennials in the coming years. How well are your younger members prepared to use the forthcoming windfall?
Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and to raise non-dues revenue. Here we look at ways to improve the way in which you promote and measure the effectiveness of your videos. […]
How associations grow membership through great volunteer, employer and member experiences, and become the forward-thinking club everyone wants to join.
The art of keeping your front door open and your back door closed. Listen closely, provide a meaningful experience and tell 'em what they never learned in school.
By Hank Berkowitz
Web communications experts explain why it's so important for associations to get up to speed on social networking. Second in a series.
By Hank Berkowitz
We reached out to a nationwide cadre of new media experts last week to take their pulse on why its so important for associations to get up to speed on social networking.
By Hank Berkowitz
Cutting your communications costs is not a long-term strategy for revenue growth or member retention. Smart organizations are consulting with readers and advertisers before integrating their member communications.
By Charles Popper
Members are more distracted than ever, and they’re only going to be more so in the years ahead. Members simply have more access to more information. When you couple low-cost, high-speed access to information with the current business environment, you can see that competition for your member communications is tough.
If you’re over a certain age, you might remember a famous Groucho Marx comedy routine featuring the punch line: “I wouldn’t join any club that would have me as a member.” Some would say that’s how cynical Generation X and Y’ers perceive “Young Professionals” initiatives that associations launch in hopes of wooing them. But, despite a host of economic, technological and demographic challenges facing the not-for-profit world, many associations are maintaining their membership bases—if not growing them—thanks to their ability to adapt to changing times.