Associations today are serving a membership base that spans multiple generations—each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities. To truly engage members of all ages, associations must be intentional about their communications, events, and career […]
Why Data Should Be the Cornerstone of Your Association’s Strategy Associations that leverage data and research consistently stay relevant and competitive by deepening their understanding of member needs, making informed decisions, and uncovering new revenue opportunities. However, navigating the world of data can be challenging—many associations find it overwhelming, struggle with knowing where to start, […]
In today’s digital world, where connection can often feel virtual and fleeting, professional associations play a vital role in fostering a sense of community and belonging among their members. But how do associations effectively engage their members and keep them actively involved? The answer lies in the power of events. Events are not just gatherings; […]
In the fast-paced environment we live in, creating engagement among your members through technology can be one of the most beneficial endeavors for an association.After all, it’s your members who interact with your digital platforms every single day. They’re the ones who have the potential to spread the word about your association and help you get one step closer to your business goals. Without strong engagement with your members, it can often feel like an uphill battle to stay connected with them so that your association continues to thrive. Learn more.
By: Nate Brown and Jeff Horne Ralph Waldo Emerson once said, “A good system shortens the road to the goal.” The sentiment rings true for associations around the world, where many professionals are seeking ways to reach their association’s goals, such as: Member retention Membership growth Earning more non-dues revenue Launching new and profitable events […]
Associations must have a solid membership marketing campaign strategy for recruitment and retention. Here’s how to create a membership marketing campaign.
The next 10 years will see faster membership growth than any other time in associations’ history. Prepare for industries’ emerging shifts now.
Programmatic advertising allows associations to inform members of business opportunities and earn non-dues revenue without trampling their own grass.
We talk with Amanda Kaiser of Smooth the Path about helping association members feel like they belong, based on results from the New Member Engagement Study.
Chris Haerich of the Professional Association for Customer Engagement explains how investing in association membership guarantees you’ll receive the membership value you want, and why everything about her industry keeps her up at night.
Engaged members increase member retention as well as new members. How can you go about leveraging mobility strategies to gain traction in member engagement?
Is your association something members want to be a part of, or just something they feel like they should be a part of? You may find proof in your participation numbers and renewal rates. Here’s how to conduct membership recruitment research that yields results.
Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. ASHA is the national professional, scientific and credentialing association for more than 198,000 audiologists, speech-language pathologists, and speech, language and hearing scientists. ASHA certifies these professionals to work across the country and […]
If potential or existing members don’t know about the member communication services your association provides, they might decline to join or renew membership. Here’s how to ensure they will know.
We spoke with Jeff Wilson about the logistics of marketing association membership to construction professionals, how he and AGC staff improve AGC’s member value proposition, and steps the association is taking to ensure the future of the construction industry is in capable, eager hands.