Marketing & Communications

Webinar: Developing Your Roadmap for Success

By Association Adviser staff • November 18, 2015

Findings from the Annual Association Communications Benchmarking Study

Jill Andreu presents results from the 2015 Association Communications Benchmarking Study during this 45-minute webinar.
Jill Andreu presents results from the 2015 Association Communications Benchmarking Study during this 45-minute webinar.

During this 45-minute webinar recording you will receive insight on and direction for your association communication plan formulated on results from Association Adviser’s annual Association Communications Benchmarking studyData presented is based on responses from more than 700 association executives representing small, medium and large associations across numerous industries.

We cover:

  • What the current association communications landscape looks like;
  • How to recognize your association’s communication strengths and opportunities so you can optimize your efforts by doing more of what works and less of what doesn’t;
  • Patterns and trends in how associations manage their communications; and
  • Tips on how to improve overall association communications with members, stakeholders and team members to ensure better engagement, education and more.

As you develop your 2016 association communication plan, this webinar will help outline your roadmap for success through data, tips and best practices for planning a comprehensive association communication program.

Who should watch?

Anyone responsible for the communication function for a trade or professional association. Including, VP/ director/manager-level communications staff; executive directors of small-staff associations.

RecordingSlidesQ & A