Association Communications Benchmarking Series

Webinar: The 4 C’s of Engagement: Capture, Customize, Curate & Communicate

By Association Adviser staff • October 28, 2019

What are the top challenges association communicators are facing in 2019 and into 2020? And more importantly, how can we respond to them given members’ limited bandwidth and limited staff resources?

The 4 C’s of Engagement: Capture, Customize, Curate & Communicate is Association Adviser’s latest webinar about our ongoing Association Communications Benchmarking Report. This 60-minute webinar highlights findings from the 2019 report. Our two speakers, Sarah Sain, director of content for Naylor Association Solutions, and Dawn Caous, director of marketing communications for the American Society for Quality (ASQ), discuss recommendations and tips for association communicators based on the top challenges and trends identified.

Photo by Headway on Unsplash
Photo by Headway on Unsplash

After listening, you will:

  • Understand the state of the association communications marketplace, including top challenges associations are currently facing.
  • Implement recommendations on how to effectively incorporate and manage the 4 C’s of engagement into your 2020 communications program.
  • Assess growing trends reported year-over-year and what new communications tools your association could be using to better engage members and increase non-dues revenue.
  • Hear from the American Society for Quality (ASQ) – the highest scorer across all categories in their 2019 Association Communications Best Practices Report Card – about what strategies and approaches they use to ensure a successful communications program.

Download the webinar recording for free.