After you’ve put together your webinar promotion strategy and have prepared all materials, you need to ensure that the delivery of your webinar is spot-on and that you’re delivering the content you’ve promised.
Here are 6 easy steps you should follow for a smooth webinar:
- Be prepared. Presenting via a webinar platform is very different than presenting in-person. Make sure that your association’s webinar content is interesting and impactful, and that you practice the presentation at least a week prior, test out all technology beforehand and choose a quiet room in which to hold the webinar.
- Technology is key. Test the audio and visuals of your webinar using your selected platform to prevent any technical issues during the live webinar. This opportunity also allows you to practice with your speaker(s) and get comfortable with each other. Also, using a landline phone during your association’s webinar is important because it will prevent connection issues you might experience with cell phones and cordless phones. Make sure you use a hard-wired internet connection versus a wireless internet connection.
- Use a moderator. A moderator will help make your webinar more professional and polished. Moderators can ensure that speakers are on-time and can handle technical issues that might crop up during the webinar.
- Display polling questions and mid-presentation discussions. Poll your audience throughout your webinar to help keep the audience engaged by allowing them to question their processes internally. This not only gives your audience the opportunity to interact and share their opinion, but also gives you more insight on your audience and their experience/background. Many associations even offer a continuing education credit during their webinars where an attendee is given a code throughout the presentation. This ensures that viewers are staying on long enough to earn the credit.
- Speak clearly. This can be practiced during the dry run of your webinar the week before. Practice speaking directly into the phone and vary your voice to avoid a monotone presentation. Tip: Record yourself during the dry run of the webinar and ask for feedback from your staff.
- End your webinar with an exit survey. Find out what attendees thought and apply their feedback, both good and bad, to your future webinars. Send out an email to all attendees to thank them for attending and include a link to the survey a day or so after the webinar ends. Maybe ask registrants who didn’t attend the webinar why they had to miss it. Don’t forget to offer them the link to the archive version.
Need help getting started? Download our free webinar checklist to help improve your association’s webinars starting today.
Brianna Lawson is an online marketing specialist at Naylor Association Solutions.