Season 3’s Best Reads: 10 Books Recommended by Association Leaders
What does the future hold for associations? That was the guiding question behind season three of the Association Adviser Podcast, brought to you by Naylor Association Solutions. Throughout the season, host and Naylor CEO and President, Christine Shaw, spoke with association executives and thought leaders about the future of the association sector, the role of emerging technology, and the strategies needed to keep organizations relevant, resilient, and thriving into the future. The season explored how to rethink events, navigate AI, elevate community building, and strengthen leadership during times of change.
As we wrapped season three, we revisited Christine’s signature closing question to every guest. Each leader shared one book that shaped their thinking and approach to association work. These recommendations are not sponsored. They are authentic insights from leaders who are solving complex challenges every day.
Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI by Karen Hao
Recommended by: Jeff De Cagna, AIMP, DAIG, FRSA, FASAE, Executive Advisor, Foresight First LLC
Recommended for: Associations preparing for AI adoption and governance
Jeff De Cagna’s episode focused on how associations can build future-adaptive mindsets. With more than three decades of experience in the field, Jeff challenged leaders to embrace the duty of foresight by anticipating disruption, questioning old assumptions, and returning to the core purpose of their organizations. The episode covered how to reconnect with community, why cooperation drives long-term sustainability, and how to navigate emerging technologies without losing sight of your association’s mission. Jeff’s recommended book reinforces the importance of understanding AI’s broader implications as associations prepare for the uncertainties ahead.
Fierce Conversations by Susan Scott
Recommended by: Tip Tucker Kendall, CAE, Executive Director, National Grants Management Association
Recommended for: Associations strengthening communication and accountability
Tip Tucker Kendall’s episode offered a masterclass in small-staff leadership. By rethinking volunteer roles, prioritizing efficiency, and embracing technology, Tip tripled NGMA’s membership with a team of just nine. The conversation explored how to eliminate unnecessary bureaucracy, build staff confidence, and create brands that resonate. Tip’s book choice reflects her belief that clear and honest communication is the foundation for organizational success, especially when every team member plays a critical role in driving results.
Lonesome Dove by Larry McMurtry
Recommended by: Daniel McKinnon, CEM, Chief Exhibitions Officer, MHI
Recommended for: Association professionals who want an adventurous read
In his episode, Daniel McKinnon shared what makes a trade show unforgettable. With 30 years of experience and responsibility for two of North America’s largest supply chain events, Daniel discussed how the industry is evolving, the role of technology, and the importance of investing in the right team. He outlined how to measure event success, create value that keeps attendees returning, and support exhibitors in meaningful ways. Like many association professionals, Daniel enjoys reading as a mental break, so his recommended book is a tale of adventure, friendship, and resilience. The novel follows two retired Texas Rangers on a journey from a dusty Texas town to the plains of Montana, facing challenges that test their strength and spirit along the way.
These Truths: A History of the United States by Jill Lepore
Recommended by: Heather L. Maurer, MA, CAE, CEO, National Association of Nurse Practitioners in Women’s Health
Recommended for: Associations committed to mission-driven leadership and contextual understanding
Heather Maurer’s episode explored how associations can remain impactful during uncertainty and political change. Heather discussed the importance of bold advocacy, strategic communication, and staying grounded in mission. She explained NPWH’s work across education, policy, and community, and highlighted how her team listens to member feedback across multiple channels. Her recommended book adds valuable context for leaders navigating industry and advocacy challenges in the current political climate.
AI Activation Code: Challenge the Conventional, Transform Your Company, and Lead the Future by Neil Sahota and Chris Wise
Recommended by: Tori Miller Liu, MBA, FASAE, CAE, CIP, President and CEO, Association for Intelligent Information Management
Recommended for: Associations integrating AI into strategy and daily operations
In her episode, Tori Miller Liu discussed how associations can use AI and data in ways that are practical, ethical, and human centered. She shared the skills teams must develop, how to navigate tough conversations about workforce impact, and why data literacy is essential for all staff. Tori’s recommended book aligns with her message that associations need more than experimentation. They need a strategic framework that helps AI strengthen human connection, clarify decision making, and support long-term planning.
Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value by Bruce Rosenthal
Recommended by: Bruce Rosenthal, Strategic Advisor, Bruce Rosenthal Associates, LLC
Recommended for: Associations modernizing partnership models and non-dues revenue strategies
Bruce Rosenthal’s episode addressed one of the top concerns identified in the 2025 Association Benchmarking Report: non dues revenue. Bruce shared how associations can position themselves as preferred partners, deliver industry education through sponsorship, and use competitive analysis to strengthen value propositions. He outlined the need for an agency-style approach that treats sponsors as strategic collaborators rather than transactional buyers. His recommended book expands on these concepts and provides practical guidance for leaders responsible for growth.
The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth by Amy C. Edmondson
Recommended by: Tamesha Logan, MBA, CAE, Executive Director, American Mensa and the Mensa Foundation
Recommended for: Associations cultivating innovative, high-trust cultures
Tamesha Logan’s episode centered on the power of culture to drive results. She discussed how psychological safety empowers teams, how boards can support execution instead of hindering it, and why culture must evolve to attract the next generation. The conversation also addressed how to create environments where staff feel supported enough to experiment, solve problems, and take initiative. Her recommended book reflects the importance of safety, belonging, and trust as catalysts for innovation and engagement.
Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
Recommended by: Ronn Nozoe, CEO, National Association of Secondary School Principals
Recommended for: Associations rethinking staff and member engagement strategies
In his episode, Ronn Nozoe focused on the power of community and the importance of supporting members beyond annual events. He shared NASSP’s work with peer-to-peer networks, hyper-personalized learning experiences, and new advocacy approaches that lift member voices. Ronn emphasized the importance of storytelling and genuine connection. His book recommendation aligns with his belief that intrinsic motivation is the engine that fuels participation, collaboration, and leadership.
Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman
Recommended by: Larry Sloan, MBA, CAE, FASAE, CEO, American Industrial Hygiene Association
Recommended for: Executives leading through complexity and change
Larry Sloan’s episode examined how association leadership is evolving and why emotional intelligence plays a central role. He shared how AIHA stepped up during the pandemic, how leaders can navigate political pressures, and how to stay adaptable during shifting government support. Larry also discussed the hidden costs of hybrid work and the importance of listening to feedback. His recommended book expands on why empathy, steadiness, and self-awareness are vital leadership strengths.
The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
Recommended by: Wendy-Jo Toyama, MBA, FASAE, CAE, CEO, American Epilepsy Society
Recommended for: Associations strengthening culture and building future-ready teams
Wendy-Jo Toyama’s episode explored how to create workplace cultures where people can thrive. She shared lessons from her 25 years in association leadership, including how to navigate hybrid workforces, evolve DEI efforts, and create environments that support accessibility and neurodiversity. She explained why creativity and agility are essential in a disruptive world and how associations can build stronger, more connected teams. Her recommended book reinforces the principles of trust, cohesion, and purpose that guide her work.
Want to Hear More?
Each of these titles was recommended by a guest on season three of the Association Adviser Podcast. Listen to the full conversations to learn how today’s leaders are preparing for the future and the ideas guiding their work.
