Association Spotlight

Rebranding: A New Beginning for Association Publications

By Association Adviser staff • April 15, 2014

Just like people, associations need to reinvent themselves from time to time, but that doesn’t necessarily mean they have to start completely from scratch. In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine, Constructor, and found a way to rebuild its brand, expand its reach and increase audience accessibility. AGC now delivers device-neutral content that is available when and how their members want to receive it.

The extension of the Constructor brand to new media channels also allowed AGC to integrate its marketing efforts, effectively multiplying the power of their member communication initiatives.

To learn more about AGC’s rebranding success with Constructor, click here to read the case study.