Did You Know?

Professional Networking Remains Key Selling Point of Association Events

By Association Adviser staff • July 16, 2012

By Association Adviser staff

As the old saying goes, “It’s not what you know, but who you know.” And, when it comes to association gatherings, our research shows that face-to-face interaction is still thriving in this digital age.

Nearly one-third (31.6 percent) of respondents to the latest Association Adviser reader poll told us that professional networking is the biggest selling point of their organization’s annual conference or convention. Their event’s speakers came in a distant second at 15.5 percent, followed by education programs/tracks at 13.8 percent, exhibits (13.3 percent), venue/location (13.2 percent) and the social aspect (12.6 percent)

More than 200 readers had responded to the poll as of press time.

What is the biggest selling point of your annual conference or convention?











Source: Association Adviser enews and Naylor, LLC 2012 | N=232

So, as you finish planning your fall and winter events, remember that not every member will have the same reason for attending. But, who they meet and how they stay in touch post-event will have a great deal of impact on their decision to return next year.