Podcast: Unlocking the Power of Value Propositions for Associations

Understanding your association’s value proposition is essential to meeting the unique needs of your membership. With members increasingly discerning about where they invest their resources, associations must clearly demonstrate the value they provide. In this episode of the Association Adviser Podcast, David Murillo, President and CEO of Compass Management Solutions, shares his insights on crafting compelling value propositions that resonate with diverse audiences.

David brings over 20 years of association leadership experience, with expertise in governance, strategic planning, and guiding organizations through change. He emphasizes the importance of staying true to core values, breaking free from recycled planning cycles, and cultivating forward-looking strategies that drive impact.

This conversation also highlights the role of self-awareness and empathy in leadership, showing how these traits build trust and improve decision-making. David provides actionable advice on aligning an association’s mission with its value proposition to ensure long-term success.

Listen to the full episode here.