Podcast: The Formula to a Successful Brand Reinvention

Discover the secrets behind a successful association rebrand in our latest Association Adviser podcast episode featuring Bill Rowan, Senior Director of Communications & Marketing for the National Asphalt Pavement Association (NAPA).

From his early days designing Yellow Pages ads to leading NAPA’s transformative rebrand, Rowan reveals how data-driven decisions, strategic communications gap analysis, and the philosophy of Kaizen (continuous improvement) have driven NAPA’s success.

Rowan shares valuable insights on enhancing member engagement, driving non-dues revenue, and the critical role of clear, plain-language communication. Learn how NAPA’s member-centric approach has strengthened connections and fostered growth within the industry.

Get inspired by Rowan’s journey and gain actionable advice to elevate your association’s marketing efforts.

Listen to the full episode on the Association Adviser podcast here.