Podcast: The Art of the Pivot

In this episode of Association Adviser Podcast, Shelley Frost, CAE and Executive Director of the Association of Old Crows (AOC), shares her strategies for keeping an association relevant and thriving more than 50 years after its founding. Shelley discusses how fostering a collaborative work culture, prioritizing community building, and embracing AI can keep your members engaged and your organization future-focused. She also offers creative tips on how to pivot, innovate, and stop fearing failure.

With nearly three decades of experience in association management, Shelley provides practical advice for anyone looking to drive long-term success while staying true to their organization’s core mission.

Listen to the full episode here.